M. Laeeq Khan

M. Laeeq Khan
Ohio University · Scripps College of Communication

PhD
Michigan State University

About

29
Publications
30,048
Reads
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923
Citations
Introduction
Laeeq Khan is an Associate Professor at the Scripps College of Communication, Ohio University. He is the Director of SMART Lab in the Scripps College of Communication. He completed his Ph.D. in Media & Information Studies (MIS) at Michigan State University's School of Journalism. His primary research interests include analytics, user generated content, social media analytics, digital literacy, and engagement. http://professorkhan.com
Additional affiliations
August 2015 - present
Ohio University
Position
  • Professor (Assistant)
Description
  • I am an Assistant Professor of Social Media Analytics in the Scripps College of Communication, Ohio University.
August 2014 - December 2015
American University of Ras Al Khaimah
Position
  • Professor (Assistant)
January 2009 - August 2014
Michigan State University
Position
  • Research Assistant
Education
January 2010 - August 2014
Michigan State University
Field of study
  • Media & Information Studies
January 2004 - December 2004
Murray State University
Field of study
  • Business

Publications

Publications (29)
Article
Full-text available
The menace of misinformation online has gained considerable media attention and plausible solutions for combatting misinformation have often been less than satisfactory. In an environment of ubiquitous online social sharing, we contend that it is the individuals that can play a major role in halting the spread of misinformation. We conducted a surv...
Article
Full-text available
Access to information and resources via the Internet is an increasingly vital dimension of contemporary life. However, there can be several impediments to optimal Internet utilization in the form of access, skills, and motivation. Even when access is available, several digital inequalities arise as citizens often lack the skills and motivations to...
Article
Full-text available
Background Governmental and non-governmental institutions increasingly use social media as a strategic tool for public outreach. Global spread, promptness, and dialogic potentials make these platforms ideal for public health monitoring and emergency communication in crises such as COVID-19. Objective Drawing on the Crisis and Emergency Risk Commun...
Article
In several countries, vaccine passports are being encouraged to hasten the return to some form of normalcy amidst the COVID-19 pandemic. Vaccine passport is a digital or paper document that may serve as proof of the COVID-19 vaccine, thereby allowing entry to public venues, sporting events, air travel, and unrestricted access to other facilities. T...
Article
Full-text available
The novel settings provided by social media facilitate users to seek and share information on a wide array of subjects, including healthcare and wellness. Analyzing health-related opinions and discussions on these platforms complement traditional public health surveillance systems to support timely and effective interventions. This study aims to ch...
Article
Full-text available
Social media’s pervasiveness has created new demands for openness, transparency, real-time communication, and public engagement in diplomacy. In this study, we analyze public engagement strategies for diplomacy on Twitter that were employed by a German ambassador. By applying a text analytics approach, we explored the ambassador’s tweets’ core them...
Article
Full-text available
This study employed Uses and Gratification Theory (UGT), Health Belief Model (HBM) and a mix of techniques to highlight the important role of social media in health communication. A total of 602 comments posted by YouTube users as they interacted with news items reporting on Chagas disease were thus analysed. A web-based software called Netlytic wa...
Chapter
Full-text available
1. Understand big data analytics and the role of data scientists in media management. 2. Understand the importance of big data analytics for entrepreneurship. 3. Identify the opportunities and challenges brought by big data and analytics social in media management and business.
Article
Full-text available
This article examines the relationship between structural empowerment and interpersonal conflict. We examine whether this relationship is moderated by cultural diversity. Although there is some understanding of conflicts in an organization, there is little understanding concerning how conflicts may arise because of structural empowerment. We propos...
Article
Full-text available
While all students enter college with varying levels of digital skills, those from rural areas may face extra challenges because their own skills and those of their pre-college networks may be underdeveloped. Without some type of intervention, digital deficits can perpetuate further educational disadvantages. We developed an online learning communi...
Article
Full-text available
This study highlights the important role of social media for charity through an analysis of tweets about the “Wall of Kindness” charity initiative in Afghanistan, Iran, and Pakistan. Using both quantitative and qualitative methods, we employ a theoretical lens of Social Influence to explore how individuals and organizations employed Twitter to prom...
Conference Paper
Full-text available
This research explores ebook use among undergraduate students, drawing from the technology acceptance model (TAM) to examine ebook usage and adoption. Undergraduates enrolled in a large course at a mid-western university in the United States completed surveys at the beginning and the end of the semester. A great amount of variance was found in eboo...
Article
Full-text available
Social media platforms such as Facebook enable adolescents to collaborate on academic activities, but this kind of participation requires a set of higher-order Internet skills. This study explores the factors that predict informal academic collaboration on Facebook, such as seeking help, discussing schoolwork, and finding class-related resources. B...
Conference Paper
Full-text available
Facebook pages are transforming how organizations and business market themselves and communicate with their audiences. Especially, small businesses are increasingly trying to adopt social media tools to market themselves and gain competitive advantage. The present case study introduces a social capital perspective on social media use for small busi...
Article
Full-text available
Using survey data collected from a sample of high school students in the United States (N = 504), this study examined how different types of social capital associated with parents, close friends, and Facebook Friends were related to students' confidence about their knowledge of the college application process and their expectations about succeeding...
Article
Full-text available
Public libraries play an important part in the development of a community. Today, they are seen as more than store houses of books; they are also responsible for the dissemination of online, and offline information. Public access computers are becoming increasingly popular as more and more people understand the need for internet access. Using a ser...
Article
YouTube videos falling in three major classifications—advocacy, entertainment and news were analyzed. This paper studies the role of anonymity in commenting behavior on YouTube videos. Comments were categorized as being appreciative, criticisms, flames and spam. Contrary to the common belief that YouTube videos are characterized by widespread flami...
Article
Full-text available
Facebook pages are transforming how organizations and business market themselves and communicate with their audiences. Especially, small businesses are increasingly trying to adopt social media tools to market themselves and gain competitive advantage. The present case study introduces a social capital perspective on social media use for small busi...
Conference Paper
Full-text available
A global supply chain comprises producers, consumers, distributors, and retailers who may span trans-national boundaries. This paper reviews literature on global supply chains and offers recommendations about the key characteristics of a robust global supply chain information system. Issues related to standards diffusion at an international level a...
Chapter
Full-text available
The transformation of the Internet towards the Web 2.0 and its proliferation has opened new avenues for its use in the education sector. Expansion and development of the broadband services coupled with better and improved infra-structure besides ever increasing content development, have created a nexus in which the benefits of streaming audio and v...

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