M. Ángeles Iniesta Bonillo

Universidad de Almería | UAL · Department of Economics and Business

Purpose This research analyses how dialogical communication on social media enhances the effectiveness of sustainability messages in terms of brand engagement and purchase intention. Dialogical messages generate social media engagement, which helps improve consumer responses. Design/methodology/approach Two experimental studies (2 × 2) were conduc...

The accelerated growth of tourism in recent decades has led to the massification of many destinations, generating a great deal of controversy about this massive form of tourism and its effects on society and/or the environment. In response, new trends are emerging, such as slow tourism, which are more concerned with sustainability, decelerating the...

Social movements are gaining increasing popularity, especially those related to environmental protection, partly due to their usage of online social media to disclosure information. Tools like hashtags, which help tag and categorize posts, as well as make them more accessible to other users, are also responsible for their popularity. Therefore, thi...

El consumo adictivo de la tecnología es cada vez más evidente. Si nos focalizamos en el consumo de redes sociales online, tanto el número de usuarios como el tiempo empleado en las distintas plataformas ha crecido de forma exponencial en los últimos años. Dado que esta situación empieza a ser considerada un problema social, parece necesario el desa...

A pesar de que el emprendimiento femenino cada vez adquiere mayor protagonismo en la sociedad, existen ciertos obstáculos que ralentizan su evolución. Entre estos obstáculos destacan lo contextuales como la falta de visibilidad, los ecológicos, que dificultan el acceso a financiación, y los blandos relacionados con la autoconfianza u otras barreras...

Mindful consumption has gained an increasing interest in society and academic research during recent years as consumers, companies, governments, and other stakeholders become aware of the unsustainability of today's consumerism, given its effects on the environment, as well as other personal and social costs associated with it. In the present work,...

Mindful consumption has gained an increasing interest in society and academic research during recent years as consumers, companies, governments, and other stakeholders become aware about consumerism and its effects on the environment. In the present work, the purpose is to carry out a systematic review on the concept of mindful consumption to colle...

Consumer behavior and types of consumption have always gone hand in hand, observing how they have been modified over the years according to the needs of consumers and society at any given time. In the present work we intend to carry out a bibliometric analysis of the concept of consumer behavior linked to the different types of consumption that hav...

The main objective of this paper is to study in more detail how organizations use their web pages to adequately communicate their SCR actions to stakeholders from a dialogical point of view. To reach this goal, the delimitation of measurement of the organizational visibility concept is proposed, through three key elements (i.e., corporate visibilit...

The increased importance of sustainability for consumers has started to motivate fashion industry to address environmental issues and to communicate it to the market, especially using social network sites (SNSs). The present study addresses the sustainability communication within the fashion industry from a dialogic approach because few studies foc...

Purpose Websites are the most important element of company strategy in the digital space. Therefore, establishing strategic management of online business is essential to improve firm connectedness and competitiveness and to achieve global company reach. This paper aims to propose the analysis of technical and content quality of websites to identify...

Literature points out that the effect of sustainable entrepreneurship on firm performance may be contingent on internal factors, such as top manager characteristics. This paper proposes that the gender of a firm’s chief executive officer (CEO) greatly influences the sustainable entrepreneurial orientation (SEO)-firm performance relationship. An emp...

This paper advances a theoretical model to empirically test firms’ behaviour regarding sustainable entrepreneurship, enhancing what researchers have recently proposed at a solely conceptual level; this entails sustainable entrepreneurship being understood as a discipline that reliably allows organizations to successfully respond to sustainable deve...

Como materia de estudio, la Investigación de Mercados se estructura atendiendo a una serie de contenidos que se suelen clasificar en tres bloques temáticos. Un primer bloque en el que se integra un marco de referencia para profundizar y comprender el proceso de investigación de mercados. En este primer bloque, tras definir ampliamente el concepto d...

El objetivo principal de la investigación propuesta aborda el desarrollo de un nuevo índice de evaluación de la calidad web que unifique y recoja los aspectos no tenidos en cuenta por modelos de evaluación previos. El índice propuesto se validará utilizando una muestra multisectorial de 104 empresas internacionalizadas andaluzas. Además, se obtendr...

El objetivo principal de la investigación propuesta es el desarrollo de un nuevo índice de evaluación de la calidad web llamado Internal Web Quality Evaluation Index o IWebQEI que unifique y recoja los aspectos no tenidos en cuenta por modelos de evaluación previos. El índice propuesto se validará utilizando una muestra multisectorial de 104 empres...

El objetivo principal de la investigación propuesta implica analizar si la calidad de las webs corporativas de empresas que están internacionalizadas afecta a sus resultados. Para el desarrollo de este trabajo se plantea el uso de un nuevo índice desarrollado para medir y evaluar la calidad de las webs corporativas con el que se plantea comprobar s...

The concept of sustainability as perceived by tourists has rarely been studied and much less considered as a basis for segmentation. This article provides a conceptual framework based on tourists’ perception of sustainability policies at destinations and a multidimensional measure for this construct. An empirical analysis at five Mediterranean dest...

This article studies the effects of sustainable entrepreneurial orientation on business performance within an intrapreneurial context. Even though intrapreneurship is associated with entrepreneurially oriented organizations, researchers do not agree on its relationship with business performance. To that end, the authors suggest an integrated approa...

The study described here develops a perceived value model, from the alumni's perspective, to determine the sources of economic value universities must focus on to enhance satisfaction, organisational image and identification. The assessment of university audiences' perceived value of service is increasingly critical for universities to become more...

This paper proposes sustainable entrepreneurial orientation (SEO) as a multidimensional construct that offers researchers the possibility of empirically testing their theoretical proposals in the sustainable entrepreneurship field. The authors propose an integration of different theories. In accordance with the dynamic capabilities view, SEO is app...

This study explores the relationships between visitors' perceived sustainability of a tourist destination and their perceived value of and satisfaction with the trip. Perceived sustainability is a multidimensional construct made up of economic, socio-cultural, and environmental dimensions. By using survey data and structural equation modeling, this...

This article addresses a cross-destination research to study a key issue for the growth and competitiveness of the tourism sector, which is the perceived environmental sustainability of a destination. Particularly, a segmentation analysis is developed to examine potential unobserved heterogeneity across tourists regarding their perception of enviro...

In a context of globalized higher education, new stakeholders have emerged, and building stronger relationships between them is of the utmost relevance in today’s environment. The approach from the graduate perspective helps reinforce bonds and manage lifelong learning in an innovative way. This study empirically tests a model that includes variabl...

Esta investigación se plantea como una aproximación exploratoria a la vez que innovadora, en la medida en que su objetivo básico es el de aplicar el paradigma del marketing de relaciones al análisis de la gestión educativa. Más concretamente, lo que se persigue es construir un modelo integrado de relaciones entre el egresado y la universidad. Se re...

This research is presented as an exploratory approach, while innovative, to the extent that its basic objective is to apply the paradigm of relationship marketing to the analysis of educational management and the service encounter between teacher and students. In order to achieve this, 500 surveys were conducted at a Spanish university and structur...

In a knowledge-based environment, public institutions and in particular universities must be able to design and implement sustainable strategies in order to become innovative service organizations. The need of a market orientation in this public context entails the identification of market segments and the use of strategies adapted to the selected...

Information and communication technologies (ICT) can represent a source of competitive advantage for an organization. In particular, the spreading of ICT knowledge and experience in higher education is a key component of the educational reform agenda. The objective of this paper is to characterize the ICT usage levels of the graduates, as well as t...

Consumer-perceived value is a topic of growing interest to marketing managers and researchers because of the important role it plays in achieving a sustainable competitive advantage. Despite this relevance, only few studies have tried to analyze the effectiveness of the value creating strategies for an organization. Based on this objective, and con...

Perceived value is of great interest in current marketing research. However, in the area of Internet as a shopping channel of small businesses, there has been little analysis of customer perceived value and its determinants. This paper examines two little analysed aspects of value creation, experience valence and personal values. The analysis of da...

La identificación egresado-universidad: un modelo desde un enfoque de marketing relacional Revista de Ciencias Sociales (Ve), vol. XVIII, núm. 1, enero-marzo, 2012, pp. 118-135, Universidad del Zulia Venezuela ¿Cómo citar? Fascículo completo Más información del artículo Página de la revista Revista de Ciencias Sociales (Ve), ISSN (Versión impresa):...

This paper proposes a relationship model regarding the life-long learning context in higher education institutions and analyzes its consequences for university performance at the level of the graduate-university relationship. From the perspective of the graduate, one important aspect to consider is his or her identification with the institution att...

The significant changes occurring in Higher Education need to be managed to achieve higher levels of competitiveness in universities. The work presented analyses perceptions and graduate behaviour on the basis of the stakeholder theory as an appropriate framework. After reflecting on the importance of stakeholders for Universi-ties and the key role...

The purpose of this article is to build and validate an integrated model of relationships for promoting value perceived by graduates in the university context. Relationship marketing principles are applied to the analysis of educational management and the service encounter between professor and students, through a field study of 1000 university gra...

Information and communication technologies (ICT) represent a source of competitive advantage for an organization. In particular, the expansion of ICT knowledge and experience in higher education is a key component of an educational reform agenda. This paper reports findings about which factors influence on the ICT usage in this context. Results con...

The purpose of this article is to build and validate an integrated model of relationships for promoting value perceived by graduates in the university context. Relationship marketing principles are applied to the analysis of educational management and the service encounter between professor and students, through a field study of 1000 university gra...

Despite the growing interest in value creation, a review of the relevant educational literature reveals that there is no generally accepted and empirically confirmed relational model of the student value creation process. This paper contributes in this way, analyzing several antecedents and consequences in the value creation process between graduat...

University environment is experiencing important changes that have to be managed in order to ensure universities' competitiveness. In recent years, Spanish university institutions, as other institutions in their immediate surroundings, have had to face an increasingly competitive environment. In this context, university image, satisfaction, identif...

Perceived value has been analyzed from various perspectives, and a variety of typologies and dimensions have been suggested for the construct. Economic value is one of these types, which is posited in this study as being composed of two dimensions: efficiency and quality. Based on the typology of Holbrook [1999. Introduction to Consumer Value. In:...

En los últimos años, tanto académicos como profesionales del marketing han puesto en evidencia la importancia y el interés que supone la creación de valor en la experiencia de consumo en servicios, configurándose como fuente de ventaja competitiva. La mayoría de los trabajos empíricos desarrollados se han centrado en la generación de valor a través...

Both academics and professionals in marketing have demonstrated, during the last few years, the importance of and an interest in value being created when services are consumed, thereby creating a source of competitive advantage. Most work to date has focused on producing value through functional and utilitarian elements such as quality and price. A...

Consumer value has been widely recognised as a key factor in organisational management, marketing strategy and consumer behaviour. However, because of the scattered and non-conclusive pattern of research on this concept, no single conceptualisation or measurement has won universal acceptance. The present paper develops an approach to understanding...

Consumer value has been widely recognised as a key factor in organisational management, marketing strategy and consumer behaviour. However, because of the scattered and non-conclusive pattern of research on this concept, no single conceptualisation or measurement has won universal acceptance. The present paper develops in approach to understanding...

The purpose of this article is to present a systematic review of the extensive research that has been conducted on the conceptualization of perceived value. The major conclusions of the present study are: (i) that both uni-dimensional and multi-dimensional models of value have their roles to play in providing simplified (uni-dimensional) and comple...

Consumer value is a concept of continuing interest to scholars, marketing researchers, and to many marketing practitioners. However, the presence of multiple meanings, the use of different terms, and even the existence of a diversity of opinions regarding its features and nature reflect the complexity of its study and give rise to the possibility o...

A comprehensive model of commitment in the context of consumer-retailer relationships is developed in this study. It gives a careful description and theoretical justification of the different dimensions, which compose this construct. To check the reliability and validity of the scale of measurement proposed, the generation and purification of the m...

This work seeks to develop an index of the consumer''s felt commitment towards the retailer through a formative scale. By using structural equation modeling (SEM), in particular the multiple indicators and multiple causes (MIMIC) model, as well as reflective and formative indicators, the methodology developed by Diamantopoulos and Winklhofer is app...

Given the situation that the banking sector currently faces, this paper will focus on the importance of the presence of client commitment to retailers in general and, more specifically, to financial institutions. So, comments will be made concerning the evolution and current situation of the banking services sector in Spain. In addition, the concep...

Customer's commitment has become a main mediating goal for many companies. It appears to be a promising market segmentation criterion. In this sense, the present work focuses on commitment as a possible criterion to segment the consumers' market. It starts by analysing the importance of consumer commitment for companies. After the review of the lit...

En este estudio se lleva a cabo un análisis del proceso de apertura al exterior de la industria auxiliar de la agricultura intensiva almeriense, centrado concretamente en tres aspectos: la realización de un análisis estratégico del entorno, así como de las distintas empresas que forman parte de esta industria auxiliar; el análisis de la situación a...

RESUMEN El presente trabajo se centra en el estudio del compromiso como criterio para segmentar el mer-cado de consumidores. Éste comienza con el aná-lisis de la importancia que adquiere para las empresas la posesión de clientes comprometidos, para pasar seguidamente a hacer una descripción acerca de su conceptuación y estructura, así como a justif...

La promoción de ventas ha experimentado un notable desarrollo en los últimos años en España debido tanto a factores internos propios de la promoción de ventas como a otros relacionados con el entorno. A medida que ha evolucionado la orientación del marketing en las organizaciones, también se ha producido un cambio en la orienta-ción de esta variabl...

Revista Española de Investigación de Marketing-ESIC Vol. 31 (1). Págs.

Las características que definen en la actualidad el marco en el que se mueve la banca en España llevan a estas entidades a poner un énfasis especial en el cliente, tratando de buscar su satisfacción y lealtad por encima de los incentivos que otras entidades puedan ofrecerle para su captación. Ante este panorama, la presencia de compromiso hacia la...