Lynette L Knowles

Southern Illinois University Carbondale | SIU · Department of Marketing

This research addresses consumers' willingness-to-punish the corporate brand for corporate social irresponsibility (CSI). It is supported by the extant literature on consumer stakeholders, corporate brands, brand personality, regulatory fit, and psychological contract, as well as by punishment in psychology and philosophy, which are new to the mark...

A variety of factors motivate firms' managers to initiate new relations with advertising agencies. Principal among the factors is the desire to improve the firm's financial performance. The authors examine whether initiating new relations results in a change in the market value of the firm, that is, whether there is a wealth effect. Three situation...

This paper critically evaluates some shortcomings in the handling of the globalization concept in International Business (IB). In particular, the paper identifies disciplinary isolation (and its consequences) and lack of a general, theoretically satisfying, definition for the concept as key culprits driving the often myopic views of globalization i...

Recent political, economic, and social changes in the Republics of the Former Soviet Union (RFSUs) have created opportunities for US firms to expand their presence there. This study provides evidence on how shareholder wealth is affected by expansion into the RFSUs. The results show that tangibility of assets influences excess returns. Finally, the...

Event study methodology is used to examine the wealth effects, or stock price reactions, to corporate announcements of green marketing activities. Two procedures for measuring stock price reactions and two different tests of significance are used in the study. The results for the sample of 73 firms show that the market value for the average firm in...

Research has shown that capital structure influences firm performance. It is generally accepted that variables other than capital structure also influence corporate performance. While this line of research has been extended to an international setting, research on the influence of national culture on capital structure is rather sparse, an issue add...

Significant economic activities in the Latin American and Caribbean countries (LACs) since the debt crisis of the early to mid-1980s have created opportunities for U.S. firms to expand their business presence in the region. This study provides evidence on the shareholders' wealth effects of expansion by U.S. firms into the LACs. Three hundred twent...

Recent political, economic, and social changes occurring in Eastern Europe are providing opportunities for Western firms to expand to this region. This study presents evidence on the wealth effects associated with expansion by U.S. firms to Eastern European countries. The results of this study show that differential wealth effects are associated wi...

Recent political, economic, and social changes occurring in Eastern Europe arc providing opportunities for Western firms to expand to this region. This study presents evidence on the wealth effects associated with expansion by U.S. firms to Eastern European countries. The results of this study show that differential wealth effects are associated wi...

The stock price reactions to announcements of advertising services and providing services on the Internet are examined in this paper. The overall results suggest that Internet-related activities are generally desirable. However, the results suggest that announcements of services advertising on the Internet are not perceived as an important componen...

Foreign-trade zones (FTZs) are used by international marketers to gain savings and increase) operational efficiencies. From a public policy viewpoint, FTZs are a part of governmental export promotion strategies, which are designed to stimulate exports and reexports. U.S. data indicate that new FTZs do not have a strong influence on increasing expor...

On March 9, 1995, rumors began to circulate on Wall Street concerning Michael Jordan's impending return to the Chicago Bulls. Jordan had previously retired from playing professional basketball in 1993 to play baseball. The results of this study show that anticipation of Jordan's return to the NBA, and the related increased visibility for him, resul...

This article examines the relationship of marketing ethics, as a subset of business ethics, to international gray markets for consumer goods and, thus, addresses a gap in the gray marketing and international marketing literatures. The paper first briefly covers gray markets and provides exmamples of gray market consumer goods. It then presents a fr...

International brand extensions, used to extend the values of products beyond their functionability, are affected by the contexts of products and brands, especially of cross-cultural consumer behaviour. A discussion of product attributes, brand concepts, and brand associations is followed by coverage of the strategic importance of brand extensions t...

Foreign-trade zone (FTZ) use by international marketers vrovides them with the mlential to gain cost savings and increak operating efficiencies. However, no empirical research has yet been conducted to examine whether operating cost efficiency is better for international marketers using FTZs (FTZ firms) than those not using FTZs (non-FTZ firms). Th...

China's one billion plus population has attracted the attention of consumer goods marketers from around the world. However, factors such as foreign exchange restrictions and governmental policies have prevented most firms from marketing their consumer products in China. The typical strategies of export marketing, licensing, and franchising are gene...

To date, joint ventures in China have offered much in potential but little in realized profits for foreign partners. Foreign partners need to negotiate terms such that they can readily and profitably market in China. Labor requirements, materials quality and supply sources, level of technology involved, the rewards for exporting, access to the Chin...

Applied transfer pricing information has repeatedly been proven difficult to gather. Many enterprises work under secrecy regarding transfer pricing systems, believing that caution used in revealing information stymies possible problems related to transfer pricing that can involve internal and/or external factors. Even though there is some controver...

Two companion articles have considered transfer pricing objectives and factors influencing the designing of these systems. This article, the last in the series, treats the topic of designing transfer pricing systems. Since many multinational firms have subsidiaries in the U.S., it is worthwhile to consider the U.S. Internal Revenue Service regulati...

The designing of international transfer pricing systems needs to take into consideration a variety of factors that could ultimately affect the smooth operation of the systems. Many of these factors are organisational in nature, including organisational and personal perspectives toward transfer pricing. Decentralisation, while allowing lower-level m...

A survey was conducted among 300 major U.S. multinationals to examine their foreign exchange risk management practices. Two-thirds of the respondents, generally the larger ones, had formal written policies for managing foreign exchange risks. Approximately one-third of a firm's exposure to foreign exchange risks was covered through hedging operatio...

Used event study methodology (E. Fama et al, 1969) and a return-on-investment estimation procedure (S. Brown and J. Warner, 1985) to examine the effects of announcements of advertising slogan changes on the market values of 87 publicly traded firms. On average, a change in a firm's advertising slogan increased the firm's annual profit by $6 million...