Lungile Penxa

Lungile Penxa

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Figure 3.2 Keywords from the code analysis
Figure 4.1 BDA4 Dx Political Campaigns
1 Development of the search string
SSIRC 2023-190 P INVESTIGATING THE USE OF BIG DATA ANALYTICS THROUGH DIGITAL TRANSFORMATION FOR POLITICAL CAMPAIGNS, SOUTH AFRICA
Conference Paper
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  • Dec 2023
E-campaigning has become increasingly popular within the political space globally through the use of social media. Political parties currently use this system to solicit votes and reach a greater audience. Traditional political campaigning in South Africa continues to be under threat due to a lack of digitization and digital transformation. This ha...
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