Luis Gerardo Alferez Sandoval

Luis Gerardo Alferez Sandoval
Autonomous University of Bucaramanga | UNAB · Facultad de Ingenierías Administrativas

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3
Publications
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Publications

Publications (3)
Article
Full-text available
La investigación se realizó en los principales supermercados de la ciudad de Bucaramanga, Colombia, partiendo de una conceptualización teórica. Para la recolección de los datos se utilizaron técnicas cualitativas y cuantitativas en los supermercados seleccionados, para después realizar el análisis de los resultados obtenidos y concluir con la elabo...
Article
The research was realized in the main supermarkets at the Bucaramanga City, started from the identification of the theoretical concepts that substantiate the development of research. Later, were used qualitative and quantitative techniques for collection of customer's data at the chosen supermarkets, and then analyzes the results obtained and concl...