Ludvík Eger

Ludvík Eger
University of West Bohemia · Department of Marketing Trade and Services

13.85
 · 
Associate Professor

About

53
Publications
16,238
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191
Citations

Publications

Publications (53)
Article
In recent years, social media has provided higher education institutions with new means of communication with their target groups. In this study, research was conducted on top public universities from four countries in Central Europe, with a focus on their Public Relations activities on Facebook. The purpose of this research is to explore the use o...
Article
Full-text available
Introduction. Digital literacy refers to the skills required to achieve digital competence, the confident and critical use of information and communication technology for le arning, leisure, communication and future work of young people. Digital competence has a dual nature. First of all, it is the technical ability to operate programs, pages, equi...
Article
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There is an important need in the literature to explore the effects of social media use on young people’s behaviour. The main purpose of this research is to explore which factors of users’ gratifications are associated with using social media by university students from four Visegrad countries in Central Europe. Online communication on social media...
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The aim of the research was to find out what factors of school culture affect the expected results of teaching and learning processes in basic schools. The research evaluated current and desired school culture in selected basic schools to identify culture gaps. Research using School Culture Inventory explored relations among selected sub-categories...
Article
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The two past decades have seen changes in communication between regional government and the public. Namely, the new Y and Z generations are skilled in ICT use and accustomed to immediate access to information using Internet. They also expect not only information but also interactive communication using ICT to be personal and tailored to their speci...
Article
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Nowadays It is essential for universities and faculties to interact on-line with their potential applicants , current students as well as other stakeholders. In recent years, social media such as Facebook has provided higher education institutions with new means of communication with their target groups. The purpose of this study is to explore the...
Article
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Attracting and retaining talented employees and gaining competitive advantage are important for organizations around the world. This study identifies and operationalizes the components of employer attractiveness from the perspective of potential employees. The study tests the employer attractiveness scale (EmpAt) by identifying the attractiveness d...
Conference Paper
Full-text available
In recent years social media has provided new ways for companies to communicate with the public. Companies need to interact with current and potential customers using social media such as Facebook, which is very popular with target groups. The purpose of this study is to explore the communication of selected hotels with the public focusing on compa...
Conference Paper
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In recent years, the use of corporate websites and social media to recruit potential job applicants have been playing an important role in HR practises. It is also evident that corporate websites and social media sites are considered as one of the key tools for attracting and selecting job seekers. The study is focused on online recruitment of the...
Article
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The article describes a pre-experimental research study that focuses on learning objects. Web objects that capture the attention of users and that characterize the content of a website were examined. The main goal was to identify the most relevant design of three web objects by using the eye-tracking tool Areas of Interest and feedback questioning...
Article
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The preferences in the use of ICT at school and at home are varied among young people due to development of ICT in the 21st century environment. Educators need to pay attention to differences among groups of ICT users and their influence on teaching and the learning process. The purpose of this research was to identify the levels of ICT competence...
Article
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There seems to be a gap in the literature on educational management that focuses on school image and its assessment. This paper addresses this issue by reviewing the state of the art regarding school image and communication with the public.School image can be defined as the overall impression and mosaic synthesised from numerous impressions of indi...
Article
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Předložený výzkum systematicky analyzuje studie publikované v časopise Pedagogická orientace v letech 2006–2016. Příspěvek je zaměřen na detailní zmapování aplikací smíšeného výzkumu publikovaného v tomto časopise za uvedené období. V oblasti sociálních věd můžeme smíšený výzkum považovat za stále relativně nové paradigma i design výzkumu. V metodo...
Article
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In recent years, the employer brand has become an important source of a sustainable competitive advantage. There is increasing evidence that employers need to place greater emphasis on communication with talented young people. Jobseekers usually have only basic information and vague knowledge and experience about a job and organizational characteri...
Article
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The authors address the following research questions: What is the position of individual EU member states in terms of B2C e-commerce intensity? Is there a strong correlation between B2C e-commerce intensity and the level of economic development of EU member states? Is there a correlation between B2C e-commerce intensity and the length of the cou...
Article
The paper presents the findings of a mixed-methods study investigating the perceptions of business students in the Czech Republic towards entrepreneurship education, and examining the factors influencing their level of intention to be entrepreneurs. The results indicate that family background significantly influences the student’s entrepreneurial i...
Article
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The past two decades have witnessed increasing debate on how to better prepare school leaders for their roles. It has led to a surge of investigations into what constitutes successful school leadership. In many countries, new development programs and certifications for school leaders have been created. The main task of these programs is to provide...
Article
Full-text available
The past two decades have witnessed increasing debate on how to better prepare school leaders for their roles. It has led to a surge of investigations into what constitutes successful school leadership. In many countries, new development programs and certifications for school leaders have been created. The main task of these programs is to provide...
Article
Full-text available
Despite the growing attention being paid to talent management in the literature, little empirical research has been conducted on applying talent management in various organisations, particularly in small and medium-sized enterprises. Therefore, our empirical survey examines talent management practices from the perspective of different sized enterpr...
Article
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The study was conducted to examine what university students in the Czech Republic do on their computers during class and leisure time and the extent to which use of information and communication technologies for learning activities. In study a sample of 512 students from three Czech universities completed survey measuring their behaviors connected...
Article
The past 20 years have been a period of reforms for school systems in Visegrad countries. However, the successful implementation of educational reforms requires effective leaders and managers and, to produce effective leaders, changes in the system of leadership and management programmes need to be adopted. From 2004, the Czech Republic saw a growt...
Article
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The need for companies to be as competitive in the marketplace as possible is enormous nowadays. Companies have to take advantage of opportunities to stay in business and a perfect example of such an opportunity is the management of talented people. Constant development of technologies offers new ways of recruiting which can be used as a company’s...
Article
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This paper deals with the quality of customer service, especially with the importance of customer-oriented communication in selected industries of the Czech Republic. For excellent customer service, organizations must consistently check needs and wishes of their customers and the process of purchasing and working with customers (customer-oriented c...
Article
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Diversity management has become very important and relevant in the field of the human resource development namely after the Czech Republic joined the European Union. Diversity management is based on the strategy of an organization and it is also connected with corporate culture and corporate social responsibility. The research focused on looking fo...
Article
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The paper deals with expert predictions on the development of e-learning in the Czech Republic, a country in Central Europe. The first part of the paper describes the development of e-learning with specific feature in the Czech Republic in relation to the implementation of Information and communication technologies (ICT) to schools and the business...
Article
Diversity management is a relatively new concept and a new area of HR management in the Czech Republic. The concept of diversity management has been topical for the Czech Republic namely after it joined the European Union in 2004. The paper presents the findings of the study focused on managers competencies in managing diversity. It also presents t...
Book
Full-text available
Diversity management Comparison, the best practices of Visegrad countries EGER, Ludvík, EGEROVÁ Dana, JIŘINCOVÁ Milena, PLEVNÝ Miroslav BITTEROVÁ Miriam, LANČARIČ Drahoslav, PISOŇOVÁ Mária, SAVOV Radovan HAJÓS, László; CZEGLÉDI, Csilla; CSEH PAPP, Imola ROZWADOWSKI Jerzy Abstract: The publication presents outputs of research project: “Diversity...
Article
The presented study is an example of Internet marketing application in the sphere of education. Communication of schools with the public on the Internet became crutial part of their public relations. The experts have evaluted www pages of gymnasiums (grammar schools) in Plzen region in the Czech Republic using special evaluation tool. The result of...
Book
Full-text available
Předložená publikace je zaměřena na komunikaci na internetu se speciálním zaměřením na oblast vzdělávání a non-profit organizace. Internet jako síť sítí, hypermédium nebo komunikační kanál nemůže být ignorován v komunikaci organizací s veřejností a musí být nezbytnou součástí marketingové komunikace a marketingové strategie organizací. Publikace v...
Article
The paper presents an application of concept of corporate culture. The school management is in the Czech Republic a new discipline in a progress. Our faculty has been offering special courses for headmasters since 1997. We began to create an application of marketing and management to education in co-operation with colleagues abroad and with other i...
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Příspěvek je zaměřený na strategické plánování školy a téma spojuje s projektovou činností škol. V druhé části přináší praktická doporučení a odkaz na užitečný studijní modul k projektové činnosti.
Article
1. vyd. "Materiál je součástí projektu Socrates Comenius Virtual further education course for headmasters No: 88102-CP-1-2000-1-AT-Comenius-C3.1"--Tit. s. 400 výt. Na obálce: Západočeská univerzita v Plzni, Fakulta ekonomická Část. anglický text
Article
1. vyd. Materiál je součástí projektu Socrates Comenius Virtual further education course for headmasters No. 88102-CP-1-2000-AT-Comenius-C3.1 Pro lektory distančního studia
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Abstrakt: Příspěvek prezentuje stručně výsledky z mezinárodního projektu Comenius v oblasti dalšího vzdělávání managementu škol. V druhé části pojednává o kladech a záporech využití e-learningu pro podporu distančního vzdělávání při zdůraznění pedagogického přístupu. Předmětem je problém evaluace a specifikace kurzu. Klíčová slova: e-learning Abstr...
Article
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Abstrakt: Evropská unie podporuje řadou aktivit celoživotní vzdělávání. V poslední době se logicky zaměřuje i na efektivní využívání eLearningu pro další vzdělávání zejména v malých a středních podnicích (SMEs). Ukazuje se, že v této oblasti jsou problémy a to z důvodů kvalifikovanosti potřebných vzdělávacích týmů a obav z ROI. Řešením může být spo...
Article
Vyd. 1. Pro distanční studium: management a ekonomika školy Určeno pro distanční studium - management a ekonomika školy. - Bibliogr.
Article
1. vyd. Text též slovensky Pro distanční studium Management a ekonomika školy
Article
Full-text available
1. vyd. Sborník abstraktů, CD-ROM obsahuje příspěvky Pod názvem: UJEP v Ústí n. L., Fakulta pedagogická, katedra tělesné výchovy, ZČU v Plzni, Fakulta ekonomická, katedra marketingu, obchodu a služeb, UK v Praze, Fakulta tělesné výchovy a sportu, oddělení managementu sportu
Article
Vyd. 1. V tiráži r. vyd. 2001

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Projects

Project (1)
Project
Social media has become extremely popular because it allows people to connect in the online world and to form relationships for personal, political and business use. Online communication on social media may be affected by a variety of social factors impacting the development of mutual relationships. A key indicator of human interactions is trust, which is an issue of this project. This project will help towards trustbuilding on social media by increasing of awareness and resilience towards biased reporting and disinformation. Social media present possibilities for business, education, but also for casual conversation and acquiring information. On the other hand, there is a lot of people who deliberately spread fake news, post false accusations or in any other way parasitize on social media misuse for personal gain. Social media users face risks every day - hoax, fake news, misuse of personal data. This project aims to shed light on misuse of social media, show how to behave on social media to prevent becoming a subject of misuse and to build trust towards safe social media use. One of the additional objectives is educational aspect connected with developing a set of scenarios for students in V4 countries. The scenarios will focus on strengthening media competencies, namely, discerning fake media messages from the true ones. So far, there are no educational compendia addressed to V4 teachers, that would cover the issues of truth and false in media, based on meta-theoretical analysis of research results from PL, CZ, SK and HU. This issue concerns all countries that have developed ICT, therefore, it presents a risk for inhabitans in each Visegrad country. Social media is changing society, marketplace and our everyday life. This project supports research and knowledge exchange aimed on impact of social media usage in human communication. Special focus is put on misuse of social media and trust influencing factors in peer-to-peer interpersonal communication, group communication and mass communication. Wide geographical distribution of project partners from universities across the V4 countries will help us better understand current state and the role of social media in society, help towards increased resilience towards biased reporting and disinformation and possibly predict future development