Lucrezia Maria de Cosmo- Assistant Professor at University of Bari Aldo Moro
Lucrezia Maria de Cosmo
- Assistant Professor at University of Bari Aldo Moro
About
29
Publications
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Introduction
Skills and Expertise
Current institution
Publications
Publications (29)
Over the past decade, demand for medical services has increased, with implications for levels of care. Healthcare organizations have sought to improve their response to the users’ needs and questions making use of chatbots that leverage artificial intelligence (AI), paying little attention to building an empathic relationship that can emotionally m...
This report is the result of the collaboration among several research institutions, companies and trade unions in the frame of the Project submitted to the European Call “Improving expertise in the field of industrial relations” (SOCPL-2021-IND-REL).
The purpose of this call is the promotion of the analysis and investigation around labour relations...
Background: The primary objective of this investigation is to scrutinize the underlying motivations that may prompt those responsible for health to adopt models of collaborative consumption (CC) as business innovation. Furthermore, the study seeks to assess the congruence of determinants influencing the intention to utilize CC in healthcare, compar...
The aim of this study is to analyze whether disvalues—that is, undesirable traits and emotions that have a negative impact on the individual and are reflected in the Seven Deadly Sins (anger, envy, gluttony, greed, lust, pride, and sloth) and the Dark Triad traits (narcissism, machiavellianism, and psychopathy)—have a predictive power for pathologi...
Purpose
This paper delves into evaluating the effectiveness of warning messages as a deterrent against excessive fat consumption. It examines how consumers perceive the fat content of food products when presented with two distinct label types: (1) a textual warning, providing succinct information about the fat content, and (2) a pictorial warning,...
In healthcare, chatbots are used to automate interactions between healthcare professionals and patients. To make these conversations realistic, designers anthropomorphized chatbots (e.g., attributed human characteristics to chatbot) by equipping them with personality (warmth/competence), attributable gender (male/female), and role (prevention/diagn...
L'incremento nella richiesta di servizi sanitari negli ultimi anni ha avuto evidenti ripercussioni sull'organizzazione del personale, sui tempi di attesa e sui livelli di assistenza. Le organizzazioni sanitarie hanno cercato di migliorare le loro risposte alle domande dei cittadini tramite chatbot avanzati basati sull'intelligenza artificiale (AI)....
Perceptions of negative events related to service disruptions, negative consumer associations with other brand users, or business activities not in line with consumer ethical standards can lead consumers to abandon and change a brand. Focusing on a low-cost airline company, the study analyses how negative events can affect brand loyalty by consider...
Lo scopo della presente ricerca è definire i principali fattori in grado di influenzare l'intenzione a vaccinarsi contro il COVID-19 con l'obiettivo di fornire elementi per adottare campagne vaccinali più efficaci. A tal fine è stata condotto uno studio su un campione di circa 400 individui diretta a indagare l'influenza di una serie di variabili,...
Recently, healthcare companies have delegated certain services offered to patients (e.g. the provision of information, the booking of medical visits, the payment of bills) to electronic conversation agents (chatbots) installed in virtual touchpoints. In order to make communications realistic, the designers endowed the communication interfaces with...
Questa trattazione monografica acquisisce dalla tradizione culturale ed etica occidentale la metafora dei "vizi capitali" (superbia, avarizia, lussuria, invidia, gola, ira e accidia) e dei "tratti oscuri" della personalità, ossia la Dark Triad (machiavellismo, narcisismo e psicopatia), individuando quelle inclinazioni che possono assumere la funzio...
The circular format is a cluster of heterogeneous stores under the same brand within the city center through the store-outside-a-store strategy. The purpose is to demonstrate that the circular format has a positive impact on store image, self-congruity, retail brand experience, and store patronage. Shopping values were also considered as moderators...
This study investigated consumers' perceptions of green products derived from a circular economy production, by shedding light on the role of perceived social welfare. Furthermore, the paper considered two moderators: perceptual variables on green products and psychological variables on the environment. The analysis was performed in the aquaculture...
In the tourism sector, according to the Theory of push and pull motivations (Crompton, 1979; Su et al., 2020), it is possible to distinguish between push factors (or motivations) – tourist desires for rest, health, adventure, social interaction – and pull factors– attributes of the destination, such as parks, beaches, events, monuments, and cultura...
Many companies operating in the transport sector strive to keep their customers loyal over time (Chaudhuri and Holbrook, 2001). However, events that can lead the consumer to choose other companies can happen. Examining the literature (Zarantonello et al., 2016), there are three types of events and situations (negative events): i) episodes of consum...
The purpose of this study is to investigate marketing theories applied to cultural organizations and destinations, namely heritage personality, intended as the identity and the image of a tourist destination perceived by visitors (Di Vittorio et al., 2019), visitor’s satisfaction (Wilkie, 1994; Guido, 2014) and destination loyalty (Prayag and Ryan,...
This study provides a theoretical framework to assess the combined effect that traffic stream and music could have on consumers’ shopping behavior throughout their journey to the stores. Through the Virtual Reality (VR) simulation of a car journey, two traffic conditions (light/heavy) and two types of music (relaxing/energizing) were tested, evalua...
Chatbots are technological tools equipped with artificial intelligence that allow companies to interact with their consumers. Through their computers or mobile devices, consumers can use this technology to search for information, make purchases or request after-sales services. This study aims to identify the role of attitude toward chatbots and pri...
The aim of this paper is to report on a study that analyzes the relationship between distinctive alcohol warning messages and the intention to purchase alcoholic beverages. More specifically, it assesses the influence of three different kinds of message warnings: i) a responsibility warning statement; ii) a synthetic nutritional table; iii) an imag...
Il presente studio applica al marketing politico la teoria psico-sociale che descrive la personalità degli individui identificando, con il Modello dei Big Five, i tratti della personalità di un elettore e del suo candidato politico ideale. Le differenze significative tra le personalità sono state esaminate come possibili predittori dell'impegno pol...
There are few works in literature that study the relationship between tourist destination image and tourist destination personality. The present study starting from the relationship between image and personality tries to analyze how this relationship can strengthen the identification of tourists with the destination itself and consequently behavior...
Drawing from studies on relational capital value and the importance accorded to the satisfaction, we analyzed the relationship between industrial and commercial customers. A gap in literature is due to the major focus on business-to-consumer relationship and a consequent less importance reserved to the business-to-business sector. The effects of va...
Obiettivi. del lavoro. Lo studio dei concetti di sustainable corporation, corporate social responsability e corporate communication applicati in chiave sistemica al settore farmaceutico è stato poco esplorato in letteratura. Parole chiave: governo e gestione dell'impresa farmaceutica; responsabilità sociale d'impresa; sostenibilità dell'impresa man...
