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Introduction
Skills and Expertise
Publications
Publications (51)
We use social practice theory to explore food waste produced by university students living in shared apartments. We use qualitative techniques including observation, fridge ethnography, garbology and interviews. The most important factors that led to food waste among university students were a lack of organisation related to the practices of meal p...
The sharing economy is at the centre of current debates involving new technologies, sustainability, big data and stakeholder engagement. This edited volume encourages new theoretical and empirical development on sharing economy studies in the service industries field.
This research aimed to understand the consumption practices of plant-based meat substitutes (PBMS). Semi-structured in-depth interviews were conducted with consumers and Social Practice Theory (SPT) was adopted as the theoretical framework to explore emerging themes relating to consumer practices. Findings indicate that consumers engage in a number...
Building the resilience capacity of businesses is important for economic, social and community recovery during the COVID-19 pandemic, yet organizational resilience is under-examined in the marketing literature. Crises and disasters can significantly impact small and medium enterprises (SMEs), affecting their ability to mitigate, respond and recover...
Despite a plethora of studies examining hosting experiences of Airbnb guests, the wellbeing of hosts has received limited attention. Drawing on both top-down and bottom-up theories of wellbeing, we explore the different ways in which Airbnb enhances or diminishes host wellbeing using a multidimensional lens (material, relational and subjective well...
This study clarifies the role of sense of place, social capital, and psychological resilience as valuable resources that can build psychological wellbeing (PWB) in long-term disaster recovery. Existing studies on disaster recovery often examine these intangible resources in isolation, without recognizing their inter-dependencies. Based on 25 in-dep...
Communities are increasingly confronted with disasters that bring acute and chronic challenges. Past research highlights the importance of ad hoc marketing exchange systems for expanding community resource capacities following a disaster. The current study builds on this research taking a granular look at an existing ad hoc marketing system that pr...
Crises are major challenges all organizations must prepare for. Managers must have a sound knowledge of how to deal with these situations if and when they arise. Crisis communication should be a key element in these preparations. While it is important for an organization to have a crisis communication plan, this does not guarantee success. Organiza...
Across a lifetime, consumers face many transitions in which they need social support. Difficult transitions are often fraught with challenges, such as transitioning from one social role to another. But social support is particularly important for consumers in liminality when they are caught between social roles failing to transition from an old to...
Using the Multi-Level Perspective (MLP) and Actor-Network-Theory and After (After ANT), we explore how regime actors from the formal accommodation sector perceive and respond to Airbnb. We evaluate regime actors’ perceptions of Airbnb’s network and its key characteristics. Based on in-depth interviews with 14 stakeholders, we found that Airbnb is p...
With the ease of which information is spread through social media and the Internet, consumers are becoming increasingly aware of the environmental, social and political issues that surround our traditional food supply-chain. Consequently, we are witnessing a transformation of consumption behaviour as consumers move towards more sustainable dietary...
This research examines the underexplored practice of online swapping. We propose Social Practice Theory as a theoretical lens to study this emerging practice in the sharing economy. Drawing on interviews with participants and observation of online swapping websites, we provide insight into the emergence, upkeep, and development of the practice. Our...
Purpose
The purpose of this paper is to examine how consumer attitudes are affected by corporate brands that have newly adopted a sustainable brand image. Specifically, this paper examines consumer responses to ad–brand incongruity and tests whether two-sided messages yield greater acceptance of incongruence.
Design/methodology/approach
In total...
This exploratory study examines the consumption motivations of those consumers who choose to buy bottled water, while at the same time exploring the perceptions they hold about the potential environmental consequences of their actions. Based upon a sample of sixteen participants aged from 19 to 56, our findings revealed five main themes as to why p...
The formation of a marketing system often reflects historical legacies that seek to protect and preserve longstanding community interests. These legacies encourage some patterns of adaptive growth, but they may also limit other avenues of productive change. In this essay, we focus on the United States housing system as an illustration of a marketin...
Corporate sustainability management encompasses multiple dimensions: environmental, social, and economic. Companies are increasingly evaluated within the public sphere, and within their own organizations, according to the degree to which they are perceived to simultaneously promote this nexus of virtues. This article seeks to explore the tensions f...
Purpose
Time banking is a form of alternative consumer market where members trade services, non-reciprocally creating a local marketplace for services. Time Banks facilitate dyadic exchanges, meeting members’ practical needs and building diverse skills. The purpose of this research was to determine the broad capabilities developed in the Time Bank...
This study examines the nature of temporary disposition and acquisition in the context of online peer-to-peer (P2P) renting. Although renting is becoming increasingly popular, little is known about the phenomenon as practised between peers. P2P renting is a form of non-ownership access that enables renters to temporarily access goods, but also prov...
Families represent an important context for understanding and addressing the various forms of risk experienced by consumers. This article defines and discusses the concept of risk as it applies to the familial unit, with a particular focus on the liminal transitions that occur within families and the resiliency required for families to identify and...
This research alerts policy makers and managers to the assertion that portraying cost savings as a driver for environmental responsiveness may be misconstrued. If cost savings are a driver for environmental responsiveness, then organizations should exhibit a preference for projects that can lead to such promised cost savings, in preference to other...
This research examines a surprising partner in emergency management - a local community time bank. Specifically, we explain the role of the Lyttelton Time Bank in promoting community resiliency following the Canterbury earthquakes in 2010 and 2011. A time bank is a grassroots exchange system in which members trade services non-reciprocally. This ex...
We examine corporate environmental responsiveness in business organizations in India. Based on theoretically informed case analysis, we operationalize corporate environmental responsiveness as a two order construct. We find that level one (the lower level) responsiveness is driven by pressures arising out of powerful supply chain customers and inst...
Hotels are one of the tourism businesses most vulnerable to climate change because of their fixed assets. Results are presented of a baseline study that explores the awareness, attitudes, and behaviours of Taiwanese tourist hotels with respect to climate change and its potential impacts as well as their overall environmental practices. Tourist hote...
In general, communities throughout the world hold that children have a fundamental right to play. Public policies and laws have long aimed to promote play by providing a range of financial and material resources. Toy libraries are an important resource that can provide children with vital developmental tools for play by allowing families to borrow...
focuses on alternative forms of consumption, ethical consumption, and anti-consumption. Julie L. Ozanne is the Sonny Merryman Professor of Marketing, Virginia Tech, Department of Marketing (0236), Blacksburg, VA 24061, USA, 540-231-6949, 540-231-3076 (fax), jozanne@vt.edu. Her research focuses on problems of poverty, literacy, and health care and s...
This essay explores sustainable consumption and considers possible roles for marketing and consumer researchers and public policy makers in addressing the many sustainability challenges that pervade the planet. Future research approaches to this interdisciplinary topic must be comprehensive and systematic and would benefit from a variety of differe...
Purpose
This research aims to present an exploratory study of the consequences of environmental marketing strategies in New Zealand organisations. In general, empirical research on the impact of environmental practices on organisational outcomes is limited and inconclusive, thus a greater understanding of the consequences associated with successful...
While popular interest in sustainable consumption continues to grow, there is a persistent gap between consumers' typically positive explicit attitudes towards sustainability and their actual consumption behaviors. The gap can be explained in part by the belief that choosing to consume sustainably is both constraining and reduces individual level b...
While popular interest in sustainable consumption continues to grow, there is a persistent gap between consumers' typically positive explicit attitudes towards sustainability and their actual consumption behaviours. This gap can be explained, in part, by the belief that choosing to consume sustainably is both constraining and reduces individual-lev...
While the literature on anti-consumption is rich and growing, there is still a lack of understanding among consumer researchers regarding why consumers choose to avoid consumption. This study seeks to extend the literature by exploring whether a group of consumers who reduce consumption through choosing to share rather than own are motivated by ant...
The role of consumers in driving organizations to be environmentally responsive is currently contentious. It is, however, important to understand the role that consumers play, because they can be a crucial pull factor for organizations. In this paper, we re-examine the role of consumers in driving business organizations to be environmentally respon...
While the literature on the effective management of business and natural environment interfaces is rich and growing, there
are still two questions regarding which the literature has yet to reach a definitive conclusion: (1) what is the interactive
effect between internal and external drivers on a proactive environmental strategy (PES)? and (2) does...
Drawing on the natural-resource-based view (NRBV) of the firm, the authors test a model of the impact of the higher order construct of natural environmental orientation (NEO) on firm performance. Based on the literature in this area, the authors define NEO as comprising three components: entrepreneurship, corporate social responsibility (CSR), and...
Despite decades of research with mixed results, fear-based public health campaigns continue to be extensively used around the world. This study examined the impact of a fear-based advertising campaign targeted at reducing unsafe driving behaviour and fatal accident rates in New Zealand. We argued that a campaign that used a strong appeal to the emo...
Paper presented at Sustainable Production of Forest Products 2000, IUFRO Division 5 Research Group 5.12, Kuala Lumpur, Malaysia, August 2000. The study examines the relative importance to New Zealand consumers of environmental certification compared to other wood product attributes using conjoint analysis. A survey of preferences for product attrib...
The 1984 liberalization of the New Zealand economy has resulted in a health care sector that has become very competitive (Zwier and Clarke, 1999). The private sector is now able to supply health care services and, as a result, a greater value is being placed on patient satisfaction (Zwier and Clarke, 1999). However, despite the increasing focus on...
This paper evaluates the effectiveness of a paid advertising campaign on reducing the fatal accident rates in New Zealand using Poisson regression models. The campaign is aimed at changing attitudes towards dangerous driving by focusing on the dramatic consequences of such behaviour and uses a strong appeal to the emotion of fear to achieve the obj...
This research corroborates work by Mohai (1992) and others showing a consistent gender difference in environmental concern favoring women. It also helps resolve a paradox that women show more environmental concern than men, but they are less environmentally active. Using data from a survey of U.S. homeowners completed in 1994, we again find women m...
Although research has been conducted that examines certification issues from stakeholder perspectives in temperate forest regions, very little has been done in tropical supplier countries. This study identifies key certification issues in Honduras, a Central American producer and exporter of forest products. Five stakeholder groups were studied: pr...
Global industrialization and the subsequent dwindling of many natural resources have become elements for product differentiation in marketing. Environmental certification programs are increasingly being recognized as significant market-based tools for linking manufacturing and consumer purchases. This research examines the relationships between int...
A study was conducted to segment consumers in terms of their attitudes toward environmentally certified wood products. Factor analysis reduced seven variables of environmental certification to two distinct factors. Cluster analysis, performed on the seven variables of forest and wood products certification, suggested the existence of six relatively...
Consumers are becoming interested in the environmental impacts caused by the production, packaging and disposal of the products they purchase and consume. As a result, environmental certification of forest products and forestry practices, part of the more encompassing green movement, is proliferating globally. In response to these environmental con...
In recent years, environmental nongovernment organizations (NGOs) have been active in alerting the public and governments to tropical forest issues. Many feel that these efforts have begun to affect the trade in tropical timber and influence the perceptions of logging in the tropics. However, the influence of environmental organizations is not rest...
Although the safety of genetic engineering and genetic modified food has been the focus of increased public attention in New Zealand, relatively little is known about how consumers perceive this food-related risk. This exploratory study examines how consumers perceive GE/GMO food risks relative to other food risks, how they manage food risks, and w...
The fear of reduced advertising effectiveness has lead to the development of new techniques such as advertorials. Information about consumer perceptions of the method is anecdotal, with little research published that examines their use. This project found that perceptions of advertorials depend on similarity between the advertorial and an article o...
This paper examines the environmental issues that organisations in India consider significant, the ways they deal with these issues and the factors that propel them to address environmental concerns. Depth interviews with senior managers responsible for environmental concerns in five Indian organisations were subjected to phenomenological analysis....
Projects
Projects (2)
This space is designed to support the mission of the organization known as GenMac, which stands for Gender, Marketing, and Consumption. This group is dedicated to research at the intersection of gender and marketing and consumption. This research group is inclusive of all research related to alternative identities that are under-represented or marginalized, including but not restricted to issues related to GLBTQ consumers, alternative gendering stances, and the intersection of gender with other sociological constructs, including but not restricted to race, social class, country of origin, and other-abilities.
projects related to the intersection of gender and sustainability as it plays out in markets and among consumers
