Luciano Barin Cruz

Luciano Barin Cruz
HEC Montréal - École des Hautes Études commerciales | HEC Montreal · Department of Management

PhD

About

79
Publications
30,521
Reads
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1,392
Citations
Citations since 2017
17 Research Items
975 Citations
2017201820192020202120222023050100150
2017201820192020202120222023050100150
2017201820192020202120222023050100150
2017201820192020202120222023050100150
Additional affiliations
June 2014 - June 2014
Université Jean Moulin Lyon 3
Position
  • Professor
March 2014 - present
Universidad EAFIT
Position
  • Professor
June 2013 - present
Universidade do Vale do Rio dos Sinos
Position
  • Professor
Education
March 2004 - November 2007
March 2004 - November 2007
Université Jean Moulin Lyon 3
Field of study
  • Management
March 2003 - March 2004

Publications

Publications (79)
Article
Full-text available
We develop a model of how emotions shape the participation of professions’ clients in episodes of jurisdictional contestation. Our model begins with a framing contest between a social movement that disrupts a profession’s jurisdictional control and the profession that defends it. We theorize how, through adversarial framing efforts, the movement an...
Article
Despite evidence that the extractive industry adheres to corporate social responsibility (CSR), companies developing such activities still attract negative attention because of their frequent involvement in crises. The adoption of CSR practices to respond to crises is particularly important for the postcrisis, for which the literature has been exte...
Article
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Critical performativity has become a promising notion for critical scholars who want to have concrete impact on society. Although the number of studies contributing to this literature has significantly increased in recent years, most of them are still restricted to theoretical debates. Rarely are those who have analyzed empirical cases and explored...
Article
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A falta de transparência nas instituições de microfinança (IMFs) africanas pode dificultar a difusão da microfinança no continente. Nós analisamos a influência das características organizacionais e da corrupção governamental sobre a transparência daquelas IMFs. Nossos resultados mostram que a maior maturidade e tamanho das IMFs aumentam a sua trans...
Article
Full-text available
This article analyses the role of academics in the production and maintenance of alternative organizations within the capitalist system. Empirically, we focus on academics from the University of Buenos Aires who, through the extension programme Facultad Abierta, have supported worker-recuperated enterprises since their emergence in Argentina in the...
Article
Full-text available
In this paper, we focus on the economic motivation for the existence of microfinance institutions (MFIs). In doing so, our study contributes to the debate regarding why MFIs exist and, especially, what mechanisms are used to address the risks associated with their operation. In examining the reasons why some individuals are regarded as “non-bankabl...
Article
Full-text available
Lending groups (LGs) and social capital are two central elements to the many microfinance solutions operating around the world. However, LG effectiveness in reducing transaction costs and lending risks for microfinance institutions (MFIs) is mediated by institutional environments. Starting from this assumption, we discuss the existent interactions...
Chapter
Full-text available
In this chapter, the authors argue for the influential role of temporality in the learning process of students enrolled in service-learning programs. They draw on a long-term service-learning experience conducted by a Canadian business school, in which Canada-based students designed and developed social business projects for a community in the nort...
Article
Resumo This real-life case addresses the relationship between Corporate Social Responsibility (CSR) and competition in the setting of a global company. It focuses on how a corporation may manage its CSR policies in order to gain competitive advantage in a cutthroat market. In order to illustrate this reality, we present the strategic dilemma from...
Article
Full-text available
This real-life case addresses the relationship between Corporate Social Responsibility (CSR) and competition in the setting of a global company. It focuses on how a corporation may manage its CSR policies in order to gain competitive advantage in a cutthroat market. In order to illustrate this reality, we present the strategic dilemma from the poin...
Article
Purpose Based on integrating learning, resource-based and social network theories, the purpose of this paper is to shed fresh light on the association between export experience and export performance by seeking to better understand the links between them, and assessing the boundary conditions, moderators, mediators, and non-linear relationships in...
Article
Respective literatures on sustainable business models (SBMs) and the bottom of the pyramid (BOP) share the assumption that organizations can contribute to value creation for both business and society. The premise of a win-win solution for multiple stakeholders relies mostly on market-oriented solutions, giving little attention to the role that gove...
Article
The astonishing propagation of microfinance institutions (MFIs) around the world has been followed by an indiscriminate proliferation of concepts for describing these organizations. These have in common the tendency to overlook the historical roots of microfinance, to disregard some types of MFIs, to impose arbitrarily discrete categories over a no...
Article
How could a de facto moratorium on shale gas exploration emerge in Québec despite the broad adoption of fracking in North American jurisdictions, support from the provincial government and a favorable power position initially enjoyed by the oil and gas industry? This paper analyzes this turn of events by studying how stakeholders from government, c...
Article
Full-text available
O trabalho avalia as estratégias climáticas adotadas por multinacionais do setor de alumínio. A pesquisa adota uma abordagem qualitativa e toma por base entrevistas com gerentes de duas Multinacionais, uma delas instalada no Brasil e a outra no Canadá. As evidências empíricas demonstram que a multinacional do setor de alumínio que opera no Canadá e...
Article
Full-text available
This study shows how institutional work contributes to institutional resilience in extreme operating environments (EOEs). The authors draw from a longitudinal analysis of the operations of Desjardins International Development (DID), a French Canadian nongovernmental organization (NGO) that, both before and after the major earthquake of 2010, suppor...
Chapter
Full-text available
We analyse the Brazilian case of Bank Itaú to discuss how microfinance may be mobilized by commercial banks as a form of strategic CSR that may contribute to economic and social development in developing countries. Itaú uses microfinance as a means to gain knowledge of, and gain access to the bottom of the pyramid (BOP) market, while striving to in...
Article
Full-text available
Although worker cooperatives offer an organizational model that critical management scholars could adopt to demonstrate the utility of their normative ideals, little is known about how academia can contribute to the creation of worker cooperatives. Building on the concept of performativity and the case of the Technological Incubators for Popular Co...
Article
Full-text available
Purpose – The purpose of this paper is to overcome the challenges of doing research in pluralistic settings by performing multi-event ethnographies. The proposal redirects the efforts of longitudinal data collection toward field-configuring events (FCEs), wherein multiple organizations with divergent perspectives over an issue are strategizing in c...
Article
Full-text available
In this paper, we argue that temporality is a key factor in students' learning process in management-oriented service learning programs. We propose a process-based service learning model that suggests that depending on the temporal phase of a service learning project's development, students will have different learning experiences in the areas of r...
Article
This study shows how institutional work contributes to institutional resilience in extreme operating environments (EOEs). The authors draw from a longitudinal analysis of the operations of Desjardins International Development (DID), a French Canadian nongovernmental organization (NGO) that, both before and after the major earthquake of 2010, suppor...
Article
Full-text available
Purpose ‐ The authors aim to examine how macro, meso and micro territorial boundaries influence the loan repayment performance of female clients of mega microfinance institutions (MFIs) operating in a polarized Latin America and the Caribbean (LAC). Design/methodology/approach ‐ The study uses panel data (random effect analysis) comprising seven ye...
Article
Full-text available
This study investigates the influences of the strategy tripod, an established concept in the international business (IB) literature, on a corporate social responsibility (CSR)-based differentiation strategy for export firms. This strategy is conceived as consisting of product-level and firm-level CSR. Using a sample of 195 Brazilian export firms, t...
Article
The lending groups (LGs) have been created upon the insight that their arrangement has the capacity to reduce the information asymmetry and enforcement problems which drive poor borrowers out of traditional banks. We aim to expand on this insight, proposing that the success of LGs depends not only on their structural arrangement, but also on the po...
Article
Full-text available
Purpose This study aims to investigate how an organic cotton production network learns to maintain its hybrid network and its sustainability in the face of internal and external pressures. Design/methodology/approach A qualitative case study was conducted in Justa Trama, a Brazilian‐based organic cotton production network formed by six members wit...
Article
Title Road to Kamaka: the struggles of poverty and desertification. Subject area Sustainable development (in under‐developed rural communities). Study level/applicability Bachelor's degree. Case overview The case follows six young adults from Quebec, who are mandated with a three‐month agro‐environmental project in the fight against desertificat...
Article
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Subject area Social entrepreneurship, sustainable development and emerging economies. Study level/applicability Advanced undergraduate students and Graduate students (MBAs). Case overview We present the case of Marli Medeiros, a community leader in the city of Porto Alegre (south of Brazil) who has been working with the local government, local fi...
Article
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This article establishes a framework to describe the firm’s strategic formation process when considering Corporate Social Responsibility (CSR). Following Martinet and Reynaud (2004), we consider corporate strategy as a continuous “game” between financial and sustainable axis within the business context. We posit that the firm’s strategic formation...
Article
Full-text available
Some studies have already highlighted the effects of the introduction of Corporate Social Responsibility [CSR] projects into Multinational Corporations’ [MNC] strategies. However, little attention has been paid to the influence of transverse CSR structure on headquarters/subsidiary integration. In this article, we begin with the following question:...
Article
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This study examines how multinational corporations (MNCs) from the retail sector deal with four challenges they face when adopting Corporate Social Responsibility (CSR) policies: the challenge of developing well-performing CSR projects and programs, building competitive advantages based on CSR, responding to local stakeholder issues in the host cou...
Article
Full-text available
This article argues that corporate social responsibility (CSR) may contribute to product differentiation in export markets and thus improve export performance. We test this argument by observing a period of decreasing export competitiveness in a leading emerging economy (Brazil). Using a large-scale survey design with 252 questionnaires completed b...
Data
Au Brésil, comme dans tout autre pays en développement, il y a beaucoup d’inégalités sociales. Une partie de cette population vit dans des favelas au milieu de la violence et des narcotrafiquants. Dans ces communautés, les femmes souffrent de leurs conditions sociales et sont victimes de violence conjugale, mais aussi de leurs amoureux et même de l...
Technical Report
Full-text available
Au Brésil, comme dans tout autre pays en développement, il y a beaucoup d’inégalités sociales. Une partie de cette population vit dans des favelas au milieu de la violence et des narcotrafiquants. Dans ces communautés, les femmes souffrent de leurs conditions sociales et sont victimes de violence conjugale, mais aussi de leurs amoureux et même de l...
Article
Full-text available
The Central African Economic and Monetary Community (CAEMC) has been a monetary union for several decades now. According to the hypothesis of endogenous optimal currency areas (OCAs), the degree of business cycle synchronisation across its member states should be significantly higher today than forty years ago. This paper examines cycle synchronisa...
Article
Full-text available
En raison de leur caractère protéiforme, les cas de crise sont uniques et ils exigent des actions spécifiques. Afin d'offrir aux gestionnaires un cadre de référence pour mieux les affronter, de nombreux auteurs ont tenté d'identifier et de classifier les crises. Ainsi, deux approches principales peuvent être repérées : celle qualifiée d'événementie...
Article
Full-text available
Purpose The main purpose of this article is to identify some emergent issues when sustainability is introduced into global value chains. These issues deal with the conditions under which a sustainable global value chain might gain international competitiveness. Design/methodology/approach An exploratory research was conducted, based on a case stud...
Article
Full-text available
Purpose – The purpose of this paper is to propose potential challenges faced by multinational companies (MNCs) managing corporate social responsibility (CSR) strategies. Design/methodology/approach – The paper is based on two inductive case studies of French MNCs in the retail sector. Data from interviews and documents were collected and analysed a...
Article
Full-text available
A segunda metade do século XX apresenta uma geração de movimentos e documentos que apontam a degradação do meio ambiente e a exploração de sociedades menos desenvolvidas como problemas merecedores de atenção. Embora as discussões sobre desenvolvimento sustentável tenham sua importância ampliada, poucos estudos se interessaram pela influência de dif...
Article
Full-text available
Overcoming the Gap Between Academic and Practical Knowledge about CSR: A Methodological Framework Whenever researchers contemplate constructing knowledge from practice and managers' experience, they are faced with a number of questions which have not yet been satisfactorily answered in the literature. Although the gap between academia and practice...
Article
Full-text available
This study was inspired by the proposition developed by Karthik (2002) and applied to a context of horizontal interorganizational relations. Our main objective was to understand how the learning process between organizations inserted in networks occurs, from the perspective of the evolution of relationships over time. This study has a qualitative a...
Article
Full-text available
Some authors point the entrepreneurship as an important vector of social and economical sustainability in the countries all around the world. However, we believe that the role of the entrepreneur can go beyond these factors observed by these authors. Starting from a change of values, they could constitute a new notion of entrepreneurship oriented,...
Article
Full-text available
This article analyzes the process by which the strategy of sustainable development is formed in two major European companies. The research was carried out in two stages. 1) theoretical research, guided by an abductive logic; 2) case studies with two major French Retailer Groups. The analysis of these two cases has revealed three important aspects o...
Article
Full-text available
The multiplication of researches in the management area has been accentuated in the last years, having sometimes as characteristic the lack of resolution in the definition of the epistemo-methodological position adopted by the researchers in their works. Independently of the possible mistakes derived from classification problems, it can be noticed...
Article
Full-text available
The multiplication of researches in the management area has been accentuatedin the last years, having sometimes as characteristic the lack of resolution in thedefi nition of the epistemo-methodological position adopted by the researchers intheir works. Independently of the possible mistakes derived from classifi cationproblems, it can be noticed th...
Article
Full-text available
Resumo A discussão sobre desenvolvimento sustentável ganha corpo, e sua incorporação nas estratégias de grandes grupos multinacionais tem se mostrado uma tendência; até mesmo, uma necessidade em muitos países. Nesse sentido, este artigo tem como objetivo analisar as estratégias de desenvolvimento sustentável de dois grupos multinacionais (de origem...
Article
The dispute for the first position in the adoption of new technologies and in the development of new services hasguided much of the strategies of the Brazilian mobile telephone companies. This article aims at identifying andcomparing the competitive advantages that are being generated by Brazilian mobile telephone companies andthat stem from their...
Article
Purpose – Inspired by a framework about the insertion of sustainable development in business strategy proposed by Steurer et al., the purpose of this article is to describe the Caras do Brasil (Faces of Brazil) program, highlighting its characteristics and how these can contribute to a new interpretation of the framework initially proposed. Design/...
Article
Full-text available
Actuellement, �merge une consid�ration selon laquelle l'innovation est per�ue comme le r�sultat d'un processus collectif de d�veloppement de nouveaux produits / proc�d�s. L'enjeu majeur est surtout pour les multinationales dans la mesure o� se pose le probl�me d'int�gration des entit�s internationales ainsi que leurs connaissances dans la strat�gie...
Article
Purpose The purpose of this article is to present a framework that allows an ampler understanding of the evolution process tracked by companies in the pursuit of strategies for sustainable development, taking into account the increasing awareness of the social and environmental pressures facing business. Design/methodology/approach The article ado...
Article
This study was inspired by the proposition developed by Karthik (2002) and applied to a context of horizontal interorganizational relations. Our main objective was to understand how the learning process between organizations inserted in networks occurs, from the perspective of the evolution of relationships over time. This study has a qualitative a...
Article
Full-text available
Au sein d'un contexte dans lequel est mise en évidence la notion de compétitivité interorganisationnelle, cette communication a pour objectif d'identifier les ciblages centraux, les arguments employés, les théories de base et les principales conclusions atteintes à la fin de la décennie de 1990 sur la thématique de la coopération interorganisationn...
Article
Full-text available
The main reason for this article is to point out the existing differences or not, through the use of qualitative research in emerging technologies (mobile telephones). This was done through a comparative of two perspectives of analysis to determine the strategic dimensions in the Brazilian mobile phone sector. Using the traditional approach (positi...
Article
Full-text available
Technological innovation is becoming the main point in the strategic management of companies. Within these last years, we attended the growth of the reflections underlying a true correlation between the development of innovations and the achievement of competitive advantages. However, innovation is often analyzed through very fragmented works, whic...
Article
Full-text available
Nanotechnology is a promise of revolution over industry and society. We have learned that this type of revolution also brings with it a sort of "technofear". Breakthrough technologies very often inspire the popular imagination, causing distortions and rejections, like it happened with Genetically Modified Organisms. Nanotechnology has also received...

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