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Publications
Publications (47)
The world organic sector has evolved in a rapid way over the last few decades, driven by consumer interest, producer and retailer strategies, as well as by the evolving normative context. This growth has stimulated an increase in academic research, particularly in socio-economic research. The present work aims to understand the evolution of organic...
Purpose – The article aims to study the demand for sparkling wines in Europe. The main objective is to estimate the classic demand parameters aggregately for the entire European area (European Union and the United Kingdom) and separately for groups of countries characterized by wine markets with similar characteristics.
Design/methodology/approach...
Purpose
Virtual wine experiences (VWEs) replaced in-person wine experiences during the Covid-19 pandemic and continue to be offered by some actors. This study aims to investigate the factors driving interest in VWEs and identify relevant traits of potential consumers to help assess VWEs long-term potential.
Design/methodology/approach
A representa...
Introduction
This study examines the behavior of wine consumers toward virtual wine experiences (VWEs), which are innovative and resilient solutions adopted by actors in the wine and wine tourism sectors during the recent pandemic, with an inherent potential for sustainability. While the phenomenon is still evolving due to the digitalization megatr...
Wine tourism has long been a strategic tool for Italian wineries. The Cov-id-19 outbreak jeopardised its dynamics on multiple levels, creating physical (e.g., social distancing, travel bans) and psychological barriers. Online wine experiences constitute one of the key resilience strategies adopted by wine tourism actors, being still a relatively un...
Purpose
This study aims to provide a comprehensive overview on positive drivers and negative factors connected to the Covid-19 pandemic which can jointly shape wine tourism intentions.
Design/methodology/approach
The present study relies on a large sample of 399 US wine tourists. Partial least square structural equation modelling is adopted for da...
Winery tours and tastings have historically been one of the best direct marketing channels, particularly for small and medium-sized wineries (Carlsen, 2004). This channel, along with general consumer consumption and travel and leisure choices, has been disrupted by the Covid-19 pandemic (Shamshiripour et al., 2020). For wine, both economic disrupti...
Wine tourism has long been a strategic tool for Italian wineries. The Covid-19 outbreak jeopardised its dynamics on multiple levels, creating physical (e.g., social distancing, travel bans) and psychological barriers. Online wine experiences constitute one of the key resilience strategies adopted by wine tourism actors, being still a relatively une...
We investigate consumers’ preferences towards local and organic food via a framed field experiment involving revealed multiple discrete–continuous choices. Participants were endowed with a cash amount as a budget to purchase any desired quantity of different products. We modelled choices via the multiple discrete–continuous nested extreme value mod...
(forthcoming) Tourism is sensitive to shock, and the Covid pandemic has profoundly changed sector dynamics. Although wine tourism is primarily a form of proximity tourism, the pandemic may have affected wine travellers behaviour and intention to go on a wine holiday. This exploratory study proposes a comprehensive analysis of the impact of Covid-re...
In Italy, wine is an integral part of most people’s habits and lifestyles. The advent of a traumatic event like the Covid pandemic brought profound changes to people’s lives: economic instability and normality disruption led consumers to revise their priorities and modify their consumption and purchase behavior. This study analyses the impact of so...
The Italian market of sparkling wines increases as volume and assortment (such as brands, appellations, typologies) mainly because of sparkling Prosecco consumption. We investigate the repeated purchase behavior of sparkling wines in two years within the supermarket channel through scanner data collected from a consumer panel. We propose a Hidden M...
This article documents how the COVID-19 crisis has affected the drinking behavior of Latin European wine consumers. Using a large online survey conducted during the first lockdown in France, Italy, Portugal, and Spain (n = 7,324 individuals), we reconstruct the purchasing and consumption patterns of the respondents. The number of people who maintai...
This article documents how the COVID-19 crisis has affected the drinking behavior of Latin European wine consumers. Using a large online survey conducted during the first lockdown in France, Italy, Portugal, and Spain (n = 7,324 individuals), we reconstruct the purchasing and consumption patterns of the respondents. The number of people who maintai...
In Italy, wine is an integral part of most people’s habits and lifestyles. The advent of a traumatic event like the Covid pandemic brought profound changes to people’s lives: economic instability and normality disruption led consumers to revise their priorities and modify their consumption and purchase behaviour. This study analyses the impact of s...
The Italian market of sparkling wines has undergone a strong expansion driven by what can be defined as the “Prosecco phenomenon.” It has extended consumption reaching new and more complex segments with a wide offer of appellations, brands, and prices. We aim to evaluate the Italian market of sparkling wines to figure out the competitive associatio...
Da un'indagine europea che coinvolge 1.100 consumatori italiani emergono fattori critici e opportunità per la nostra vitivinicoltura.
This study aims at investigating a recent model of wine and gastronomy tourism
experiences offered in Barcelona (Catalunya, Spain). Specifically, we try to define the profile of the customer of such products considering demographics, education level, wine habits and wine-tours features preferences. The study contributes to improve existing
knowledg...
Purpose
The purpose of this paper is to analyze the market of rosé wines in Italy, to outline retail strategies and to investigate to what extent the price is affected by branding these wines.
Design/methodology/approach
A survey has been carried out on retailers by collecting data about wines as intrinsic attributes (grape variety, blending, orig...
The increasing demand for organic products observed over the last years led many Italian
farmers to convert to organic farming. However, this process is slowed down by a lack of
knowledge and/or suitable instruments to address changes implied by organic farming
practices. In addition, national and regional support provided within the Agricultural
K...
This article analyzes consumer loyalty in the Italian market for Prosecco sparkling wines. In particular, we examine the relationship among wine appellation, price, and consumer loyalty. To that effect, we run a Dirichlet model on Nielsen scan data to estimate brand performance measures and study purchase patterns in the sparkling wine market. We f...
Purpose
– The purpose of this paper is to detect market segments where consumers have a different knowledge of domestic and imported Parmesan cheese in USA and Canada. The results may be helpful in understanding to what extend North America consumers appreciate Parmesan cheese and brands, Parmesan consumption and price while recognizing market segm...
Vinegar׳s contribution to the Italian wine industry is significant, and Italy is the world׳s largest exporter of wine vinegar. Nevertheless, the features of the vinegar market have received little scholarly attention, and hedonic price analysis has not yet been applied to vinegar. Thus, through a sample survey of supermarkets, this study makes an i...
Purpose
– The European Union (EU) has strongly rearranged the management of EU wine policy by introducing actions for promoting wine in third countries. The purpose of this paper is to evaluate factors affecting the knowledge of Italian wines in foreign consumers, i.e., to what extend wine promotion actions can improve the consumer’s awareness or t...
The clam fishing and aquaculture system in the Venice Lagoon still appears insufficiently resilient to buffer external and internal perturbations, such as productivity fluctuations, unregulated fishing, and market related dynamics, despite the efforts of regional and local authorities to achieve the sustainable development. According to the System...
The wine market is strongly differentiated according to consumer’s expectations as well as firm’ strategies while the competitiveness among wine companies has increased over time. However, the success on the market changes dramatically among firms, production areas, types of wine, etc. The paper presents main features of Italian wine market with sp...
Recently, Prosecco wine industry has dramatically increased. Wine producers were able to exploit successfully opportunities coming from both the supply growth and consumer appreciation (Boatto et al., 2008; Boatto et al., 2009). More recently, this success has been accomplished by an increasing competition on both domestic and international markets...
In this paper we look for evidence that wine tastes vary systematically between expert and non-expert tasters. We describe the results of a blind tasting experiment in which the ratings expressed by uneducated tasters are compared with those by individuals with some oenology background. Our subjects are students at the Uni- versity of Padova's Coll...
In last decade the organic agriculture has steadily increased, especially in EU countries where many scandals have boosted
organic food consumption. Italy is still the first EU country as organic land and farms but Italian organic consumption is
lower than other EU members. Actually, the Italian organic agriculture growth has been accomplished by E...
This article focuses on the economic valuation of alternative clam management practices in the Venice Lagoon. The proposed valuation method is characterized by the design of a survey questionnaire next to the fishermen population. In each questionnaire two fishing alternatives are described. The respondent is asked to choose one of them. This valua...
This article focuses on the economic valuation of alternative clam management practices in the Venice Lagoon. The proposed valuation method is characterized by the design of a survey questionnaire applied to the fishermen population. In each questionnaire, two fishing alternatives are described. The respondent is asked to choose one of them. This v...
The Italian organic wine sector has dramatically increased, recently. In the last two years, the organic vineyard area has doubled reaching more than 50.000 hectares, while organic wineries account are more than 9.000 farms. In particular, the Veneto Region accounts for 4% of total area and for 15% of organic wine makers. This study analyzes the or...
Questo capitolo presenta i risultati di un'indagine effettuata presso un campione di 32 imprese operanti nel comparto vitivinicolo biologico della regione Veneto, che rappresentano oltre un quarto del totale (Figura 5.1). Tali imprese sono state selezionate assumendo come universo di riferi-mento il data base regionale delle imprese biologiche, per...