Luca Giraldi

• Doctor of Philosophy
• PhD at University of Turin

What is User Experience (UX) and how does it relate to Usability? The understanding of the mutual relationship between UX and product usability has a strong impact on product design methodologies and on the design outcomes’ success. This paper aims to investigate such relationship thanks to a set of experiments around the design of interactive prod...

Over the last years, several approaches have been defined to support Universal Design. However, a method that allows supporting universal design process in a systematic way is still lacking. Consequently, very often, products are merely designed according to design guidelines, without considering their effective context of use, while the success of...

The purpose of the research is to develop an intelligent system able to support the design and management of a Customer Experience (CX) strategy based on the emotions tracked in real time at the different touchpoints in a store. The system aim is to make the shopping experience responsive to the customers’ emotional state and behaviour and to sugge...

This paper focuses on the study of a new product development process in business-to-business setting. By adopting a case study research strategy, the main findings show how the evolution of a business relationship influences the whole product development process. The research also clearly shows how business relationships initiated from pre-existing...

The role of emotions in the tourist experience is becoming increasingly important in designing experiences to guarantee maximum involvement and satisfaction for tourists/customers. Previous literature has shown how atmosphere (e.g., visual, auditory, olfactory, tactile variables) may influence consumers’ satisfaction toward the proposed tourist exp...

Framing of the research: The article focuses on the growing cultured meat industry and the strategic communication used in crisis contexts with a high media impact. Purpose of the paper: This article explores the strategic role that communication can play in preventing crises and minimising their negative effects in the cultured meat industry. Met...

Purpose This study aims to understand how distributed agile teams (DATs), encouraged by globalisation, and recently accelerated by the COVID-19 outbreak, adopt agile practices to achieve project goals by working virtually. Design/methodology/approach This study developed a multiple-case study involving four companies undergoing several changes, es...

Breast cancer is one of the leading causes of cancer death among women worldwide. It represents a global health concern due to the lack of effective therapeutic regimens that could be applied to all breast cancer patients. Breast cancer treatment decisions rely on clinicopathologic parameters. However, this approach is replete with limitations as i...

This paper explores the critical role of stakeholder mapping in the processes of Design Thinking and Human-Centered Design, focusing on Service Design. Stakeholder mapping is integral to User Experience (UX) design, aiding in identifying and balancing the needs of various actors involved in a project. The article delves into two popular stakeholder...

Even though Covid-19 facilitated the move towards e-learning, research on the user experience (UX) of e-learning platforms has been limited, particularly regarding its cognitive and emotional outcomes. Considering this gap, this study proposes a non-invasive method for assessing emotional effects related to e-learning platforms. The study involved...

This paper aims to explore the potential offered by emotion recognition systems to provide a feasible response to the growing need for audience understanding and development in the field of arts organizations. Through an empirical study, it was investigated whether the emotional valence measured on the audience through an emotion recognition system...

Purpose The present article aims to investigate the quality of the relationships in a business partnership for a project in Medtech field and the components that most influence them, with special attention to relational capabilities (RCs). Dyadic relationships and mainly RCs are considered critical factors for the success of a partnership. Design/...

Purpose The purpose of this paper is to investigate consumers' reactions to a new kind of green food product that is the so-called lab-grown meat (LGM). This kind of meat does not derive from animal or vegetal cultures but is produced on the basis of “tissue-engineering” technologies, by injecting muscle tissue from an animal into a cell culture, a...

Nowadays, web designers are forced to have an even deeper perception of how users approach their products in terms of user experience and usability. Remote Usability Testing (RUT) is the most appropriate tool to assess the usability of web platforms by measuring the level of user attention, satisfaction, and productivity. RUT does not require the p...

Blockchain technologies are enabling unprecedented opportunities. For example, in the healthcare business, blockchain solutions can store sensitive patient data more securely and improve the rapidity with which healthcare systems worldwide can respond to emergencies as we are experiencing now during the current pandemic (i.e., tracking outbreaks an...

Purpose of the paper: Globalisation has encouraged companies to develop a distributed approach with teams dispersed across several sites. The covid-19 outbreak has accelerated this trend, forcing team members to interact virtually, challenging agile methodology performance. This study analyses the main aspects of the agile and distributed approache...

Blockchain is a buzzword today, and its application is daily increasing. Recently, literature has proposed the new concept of the Internet of Value (IoV), which refers to a view of the Internet as a means where value is transferred as easily, cheaply and reliably as data is now transferred. The ever-growing interest in Blockchain research and pract...

This paper investigates whether emotions influence driver driving and whether it is possible to control and moderate them through the use of non-invasive technological systems, to increase consumers' experiences. Results confirmed the impact of emotions on driving experiences and, therefore, their value in experiencing customer experience moments....

There are several situations where the success of a product or a service depends on people’s emotional reactions while interacting with it. Feelings depends on the personal reaction to the values it offers. Therefore, it is not possible to presume that all persons will share the same reactions. An important challenge that designers have to face is...

This paper introduces a new recommendation system for museums able to profile the visitors and propose them the most suitable exhibition path accordingly, to improve visitors’ satisfaction. It consists of an interactive touch screen totem, which implements a USB camera and exploits Convolutional Neural Network to perform facial coding to measure vi...

What is User Experience (UX) and how does it relate to Usability? The understanding of the mutual relationship between UX and product usability has a strong impact on product design methodologies and on the design outcomes’ success. This paper aims to investigate such relationship thanks to a set of experiments around the design of interactive prod...

This paper introduces an e-learning platform for the management courses based on MOOCs, able to continuously monitoring student’s behavior through facial coding techniques, with a low computational effort client-side and provide useful insight for the instructor. The system exploits the most recent developments in Deep Learning and Computer Vision...

Thispaperintroducesanewrecommendationsystemformuseumsabletoprofilethevisitorsandproposethemthemostsuitableexhibitionpathaccordingly,toimprovevisitors’satisfaction.Itconsistsofaninteractivetouchscreentotem,whichimplementsaUSBcameraandexploitsConvolutionalNeu-ralNetworktoperformfacialcodingtomeasurevisitors’emotionsandestimatetheirageandgender.Basedo...

Advanced Driver-Assistance Systems (ADASs) are used for increasing safety in the automotive domain, yet current ADASs notably operate without taking into account drivers’ states, e.g., whether she/he is emotionally apt to drive. In this paper, we first review the state-of-the-art of emotional and cognitive analysis for ADAS: we consider psychologic...

The paper describes the conceptual model of an emotion-aware car interface able to: map both the driver’s cognitive and emotional states with the vehicle dynamics; adapt the level of automation or support the decision-making process if emotions negatively affecting the driving performance are detected; ensure emotion regulation and provide a unique...

Nowadays, smartphones and laptops equipped with cameras have become an integral part of our daily lives. The pervasive use of cameras enables the collection of an enormous amount of data, which can be easily extracted through video images processing. This opens up the possibility of using technologies that until now had been restricted to laborator...

This paper aims to present a case study on the application of Emotional Analytics to measure audience experience in the culture sector. The adopted technology enables audience measurement by detecting persons' face and recognizing the emotions they feel in real time, while watching a show or attending a cultural event. It is the result of a long-te...

Nowadays, smartphones and laptops equipped with cameras have become an integral part of our daily lives. The pervasive use of cameras enables the collection of an enormous amount of data, which can be easily extracted through video images processing. This opens up the possibility of using technologies that until now had been restricted to laborator...

The present work introduces an emotional tracking system to monitor Shopping Experience at different touchpoints in a store, based on the elaboration of the information extracted from biometric data and facial expressions. Preliminary tests suggest that the proposed system can be effectively used in a retail context.

This research aims to develop a system that examines and reacts to the changing behaviors and emotions of individuals in order to improve their shopping experience. The system is able to track emotions in real time at different touchpoints in a store and control a set of networked devices to configure the sensing space and all provided services res...

This study describes an User-Centered approach to design an User Interface (UI) to support daily activities of people with dementia. Such interface is the main hub of a home automation system able to monitor the house and reminds to the users some information when they approach the door to leave the home. In order to involve end users in UI evaluat...

In the recent years, the creation of a good Customer Experience has become one of means to help companies in competing in the arena of retail. This have led to a focus shift from product design to the customer services’ design and customer marketing with the aim to elicit a unique experience able to improve customer satisfaction, influence customer...

In the last years Customer Experience (CX) has become a novel approach to obtain a competitive advantage for numerous companies. The complexity of interactions among the customer, the physical environment, the company’s employees, the product and/or related services requires transdisciplinary methods and tools from marketing, engineering, human res...

This paper, through an exploratory case study, sheds light on how the business relationship between two industrial companies evolves. Within the IMP (Industrial Marketing and Purchasing Group) framework, our case shows the shifting in the goals occurred during the relationship development. This had an impact on both companies' initiatives, reaction...