Louisa Ha

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Verified

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• Ph.D. Michigan State University
• University Distinguished Research Professor at Bowling Green State University

This exploratory study investigates social network sites (SNS) users' time allocation behavior among various traditional and new media. Specifically, it examines the difference in degree of dependency on SNS between the young generation and the general population as a new form of news medium based on the media system dependency (MSD) and the microe...

Absract This paper examines the digital divide in social media prosumption. It compares college students' and general population's prosumption behavior in social media and proposes a set of measures of prosumption in online media settings with special emphasis on social media including prosumption proclivity, production intensity, and a prosumption...

Along with the rapid increase in the number of Internet users around the world, the World Wide Web has become the fastest growing advertising medium in this decade. The Interactive Advertising Bureau (2007) reported US online advertising revenue's growth from 1998's US$1.8 billion to $20 billion in 2007. The 10 fold increase not only signifies the...

The rapid growth of online advertising raises concerns about advertising clutter in the online media environment. This paper proposes an integrated model of advertising clut-ter that addresses the unique characteristics of the online media environment. We review the structural, information processing and functional approaches to advertising clutter...

This paper explored the issue of identifying the right keyword and search engine or database to help communication scholars gain optimal experience and obtain the best outcomes in literature searches on the topic of misinformation and fake news. Five major types of electronic search systems were evaluated for their precision (relevancy), recall (se...

Purpose This study aims to examine the relative importance of the impact of central and peripheral route processing of online reviews (ORs) on the acceptance of paid mobile apps among consumers in a fully Islamic market. The authors used the elaboration likelihood model (ELM) and technology acceptance model (TAM) to explain how ORs influence users’...

Recently, online comedy skit creators have become celebrities and influencers in Nigeria, amassing millions of followers on various social media platforms. The influence of these influencers on their followers and society can be harmful when negative messages like sexual objectification of women are propagated. Using a mixed methods approach, this...

Purpose To provide human judgment input for computer algorithm development, this study examines the relative importance of source, content, and style cues in predicting the truthfulness ratings of two common types of online health information: news stories and institutional news releases. Design/methodology/approach This study employed a multi-met...

Purpose To facilitate the use of YouTube as an important global video portal for self-directed learning (SDL), it is important to understand YouTube users' distinctive learning experiences across cultures. This study examines factors influencing YouTube SDL based on the personal responsibility orientation (PRO) model. In addition, the two markets,...

In international conflicts, national governments establish the legitimacy of their positions or policies through news announcements. This study examines how the news media in each country, through alignment with their government’s foreign policies, mobilised public support for the U.S.–China trade war. Furthermore, we explain the intricacies of the...

This study examines the relationship between selective and cross-cutting/non-partisan media exposure, perceived journalism framing, and U.S. public’s perception of China and the United States during the U.S.–China trade dispute. A national survey of U.S. adult population indicated that more people perceived that the media escalated the conflict bet...

The purpose of this study was to explore the motivation of young consumers’ use of TikTok (Douyin) in China and how such motivations may relate to influencer videos’ persuasion power on purchases. Using a national online survey among 382 college students in China, the result showed that entertainment gratification was the most common motivation in...

This paper examines the differences and similarities among three major YouTube markets (U.S.A., Saudi Arabia, and Taiwan) that are culturally very different to test the media globalization and global youth culture thesis and how national cultural values affect YouTube use. Hofstede’s cultural dimension framework was employed to explain the cultural...

Purpose This study aims to examine the difference between personalized and non-personalized recommendations in influencing YouTube users’ video choices. In addition, whether men and women have a significant difference in using recommendations was compared and the predictors of recommendation video use frequency were explored. Design/methodology/ap...

Purpose Social media have become an increasingly important source for people to learn about politics and public affairs. The purpose of this study is to investigate the role of social media news sharing as a reasoning process of the O-S-R-O-R model and the moderation role of social media news performance on the association between news consumption...

Researchers have developed multiple measures to assess media reputation as a driving force of corporate reputation. This study compared five measures that have been used to examine the seven attributes of media reputation. These five measures of media reputation have different fundamental assumptions such as linearity, inclusion of neutral tone ite...

Purpose Low response rates in web surveys and the use of different devices in entering web survey responses are the two main challenges to response quality of web surveys. The purpose of this study is to compare the effects of using interviewers to recruit participants in computer-assisted self-administered interviews (CASI) vs computer-assisted pe...

This article examines the news coverage of a nonmilitary conflict: The US–China trade conflict by major news media outlets in the USA and China using the war and peace journalism framework. Role in the conflict as initiator/responder, medium difference, the press role in each press system, and partisanship of news media were hypothesized to affect...

Drawing on a national survey among American adults, this study focuses on the trade dispute between the US and China and explores the relationship between social media use and opinion polarization about China’s trade practices. The results reveal that the time spent on social media is indirectly associated with opinion polarization on China’s trade...

An exploratory study of sensemaking in news media settings in India and how employees make sense of top-down fragmented communication to resist change. Further explores the role of QCC (quality of change communication) in negotiating resistance.

China has a conservative sex culture and does not include contraception as part of its sex education curriculum. As a result, young people tend to search for sex information online. How college students seek contraception information, by what means, and the factors affecting their information seeking are poorly understood. To better understand thes...

This review article examines 142 journal articles on fake news and misinformation published between 2008 and 2017 and the knowledge generated on the topic. Although communication scholars and psychologists contributed almost half of all the articles on the topic of fake news and misinformation in the past 10 years, the wide variety of journals from...

Research on gender inequity in academe focused on administrative leadership and overlooked the academic leadership in terms of scholarship and academic associations in the field. This pioneering exploratory study on six Chinese women academic leaders as communication journal editors and academic association leaders confirms past leadership literatu...

Purpose This paper aims to investigate the “posting” behavior of marketers on brands’ Facebook pages and whether these “posting” behaviors differ between local and global brands in Saudi Arabia. Design/methodology/approach The study randomly selected a total of 400 Facebook brand page posts from a matching sample of top 20 global and 20 local bran...

With the advent of the Internet, once prosperous local newspapers are now faced with closure as the number of subscriptions decreases and advertising revenue continues to wane. The purpose of this article is to investigate how a newspaper’s role is perceived by its local community. This perception is conceptualized as community capital and influenc...

Purpose The purpose of this paper is to examine the effect of smartphones and computers as web survey entry response devices on the quality of responses in different question formats and across different survey invitations delivery modes. The respondents’ preference of device and the response immediacy were also compared. Design/methodology/appro...

Purpose As YouTubers began to create videos about their personal experience of using products, these video testimonials have become a powerful form of electronic word-of-mouth (eWOM). This study aims to investigate the mediating role of self-effect and third-person effect in the relationships between eWOM seeking and passing along YouTube product...

This paper aims to map out college consumers’ decision making process in mobile application download. Regulatory focus (RF) is examined as an important factor affecting gratifications sought (GS) and information processing (IP), app selection style and the ultimate mobile app download behavior. Results show that RF has effects on hedonic GS, and he...

This study explored the factors that may influence the viewership of online in-stream video advertising on YouTube, based on viewing context, viewing device, advertising appeals, video characteristics, and user experience as a “prosumer” content creator. Although online viewers watched more mandatory full-length advertising than skippable advertisi...

This study took a vaccine scandal as a case study crisis management to explore the effectiveness of Chinese government’s public relations practice. The study examined the strategies Chinese government and party media employed to remedy the expired vaccine scandal. We compared the opinion of five different sources online on this scandal and specific...

Purpose The purpose of this paper is to examine how college students’ social media use affects their school e-mail avoidance and campus involvement. Design/methodology/approach The study employed face-to-face interviews and self-administered survey/quantitative data. Findings Communication and business students are more involved on campus and lik...

Based on a self-administered online survey of undergraduate students, this study aimed to explore college students’ social media involvement in relation to their stress coping in the United States and China. A total of 262 survey responses were received from American participants and 265 survey responses were received from Chinese participants. Res...

As the mixed-mode survey is increasingly used, this study examines the response quality in a mixed-mode telephone and Web survey across different types of questions. Survey data were collected by telephone and Web from 273 members of a U.S. public broadcasting TV station's members who donated to the TV station. We compared the participation rates o...

In this study, we explored the motivations and the effects of selfie taking, posting, and viewing. To understand the selfie phenomenon, we conducted in-depth interviews with 16 American and Chinese students. The findings suggest that the selfie phenomenon among American students is not necessarily related to narcissism and low self-esteem, as argue...

Based on a 4-year longitudinal analysis of social media and mobile phone users in a Midwest US market, this study differentiates news content engagement from news medium engagement, proposes four levels of news engagement, and compares how social media and mobile media differ in their effects on engagement in news content and news medium between th...

This study explores mobile news consumption from a time budget perspective. Time constraint is a major factor influencing people’s news consumption, but it has not been examined specifically in the previous studies. Because mobile media can exploit the time gaps when other media are inappropriate or inconvenient to use, they have a unique capacity...

This study examines the predicting power of content and non-content article attributes and of total online usage on short-term citations of subscription-based journal articles. It examines articles published in Journalism and Mass Communication Quarterly ( JMCQ ) between 2012 and 2014. The results indicate that the total online usage (full article...

This chapter examines the use of smartphones for self-broadcasting via social media among college students. Based on motivation and network externalities theories, our survey of a public university's college students confirmed our hypotheses that network size, years of experience using social media and the time spent on social media positively pred...

The TV quiz scandal of 1958 was a critical moment in advertising history when integrity and ethics became a serious concern in the advertising industry. This study examined two leading trade journals’ editorial stands toward professional ethics in advertising and their coverage of ethical issues during the upheaval.

This study examines predictors of online content purchases through media dependency theory and comparing young and older people. It focuses on actual online content purchases instead of willingness-to-pay used in previous studies. The effects of two dimensions of media dependencies are compared: intensity and referent scopes. Social media dependenc...

In this study, the authors examine the use of smart phones for self-broadcasting among college students based on motivation and network externalities theories. The authors propose that smartphones have changed telephones from a point-to-point interpersonal medium to a broadcast medium for individuals to disseminate information to their networks thr...

Although electronic word-of-mouth communication has attracted more and more attention, much research has been conducted to investigate the traditional word-of-mouth (WOM) communication. This study compared WOM use of general population and college students with a focus on the fans on Facebook fan pages. The results indicated that fans used social n...

This chapter examines the use of smartphones for self-broadcasting via social media among college students. Based on motivation and network externalities theories, our survey of a public university's college students confirmed our hypotheses that network size, years of experience using social media and the time spent on social media positively pred...

By measuring social media users' online activities in terms of information broadcasting, information seeking and relational maintenance, this chapter aimed at investigating how college students' SNS usage patterns may affect their online social network sizes. Statistics in this chapter suggested that more information seeking leads to more Twitter f...

Applying a microeconomic framework, this study analyzes how people allocate their time on traditional and new news media in the age of media abundance. It argues that people with tight time budgets (more work time and less leisure time) spend less time on the consumption of traditional news media than people with loose time budgets (more leisure ti...

This study identifies trends and practices in survey method use in mass communication research based on the Total Survey Error Paradigm. A content analysis of 479 survey research articles published in four top mass communication journals shows that articles in each journal differ significantly in survey mode. The self-administered print survey was...

This article examines how media scholars’ attributes affect ratings of Journalism and Mass Communication Quarterly (JMCQ), based on the 2014 JMCQ readership survey. It compares the impacts of these attributes on five different types of subjective journal ratings. For instance, importance of journal impact factor in the respondent’s institution only...

As young people are increasingly dependent on Social Networking sites (SNS) to socialize, seek information, and self-broadcast, their SNS consumption has been found to be associated with social capital and social support in a positive way especially among individuals with low psychological assets. This exploratory study investigated SNS involvement...

Brands' Facebook fan pages have been frequently used as a marketing tool to reach to more individuals; however, Facebook users' motivations to participate in those fan pages are still unclear. This paper investigates the motives that stimulate online shoppers to "like" brands' Facebook fan pages. This study is interested in knowing if online shoppe...

Given its great business value and popularity, Facebook fan pages have attracted more and more attention in both industry and academia. Fans of Facebook fan pages play an important role in electronic word-of-mouth (eWOM) communication. This study focused on the population of fans on Facebook fan pages and examined the differences between fans and n...

This survey examined undecided voters’ local and national news media use in relation to political efficacy. Results suggest that online media use was the strongest predictor for political efficacy, creating a self-selection polarized trend of political use of media. Local election efficacy was higher than national election efficacy. Over one half o...