Lorena Cano-Orón

• PhD Student at University of Valencia

El cómico Ángel Martín edita y presenta el Informativo matinal para ahorrar tiempo (IMPAT), un noticiario audiovisual diario de dos minutos de duración distribuido en las principales redes sociales, con una audiencia diaria de alrededor de un millón de visualizaciones. Este formato ha generado una comunidad de seguidores que expande su contenido or...

Twitch is one of the leading platforms for live streaming audiovisual content, with a broad audience among the Gen Z population. Its growth in recent years has solidified a large Spanish-speaking streamer community that goes beyond gaming or eSports. The objective of this research is to conduct a comprehensive analysis of the activity of the most p...

En las Elecciones Generales de abril de 2019 en España, los partidos políticos adoptaron entre sus estrategias en el uso de plataformas de mensajería instantánea, especialmente WhatsApp y Telegram. El capítulo analiza el empleo de estas plataformas durante la precampaña y la campaña electoral.Telegram fue la aplicación más utilizada, destacando el...

El fenómeno de la desinformación ha cobrado relevancia en los últimos años, especialmente en contextos políticos convulsos como las campañas electorales, donde se ha utilizado para influir en la opinión pública. Este estudio se centra en las elecciones de abril de 2019 en España, cuando se observaron casos de desinformación relacionados con la disp...

This research examines the discourse of nutrition influencers on Instagram within five European countries (France, Germany, Italy, Spain, and the United Kingdom) during 2021. The research aims to analyse the visual and textual content disseminated by these influencers and compare the predominant narratives among them. The corpus consists of 98 food...

The process of fact-checking has emerged as a specialised practice within the news media industry. This research aims to examine how fact-checkers contribute to the construction of “objectivity” through their verification practices, with a specific focus on the methods and sources that they employ. In addition, it analyses how fact-checkers disting...

The objective of this article is to explore the communities generated on YouTube by content creators on complementary and alternative medicine (CAM). Through graph theory, visual network analysis and a broad overview of the content of selected channels, communities are examined to assess their strength as a community in terms of their degree of con...

En este capítulo se realiza una síntesis de las tipologías sobre desinformación ya desarrolladas por la bibliografía reciente, de modo que se pueda establecer una clasificación sólida y unificada que permita sistematizar su investigación. Tanto si las futuras investigaciones se deciden a trabajar uno de estos elementos separados como varios de ello...

The Facebook advertising platform provides a tool to target messages at specific profiles and to display them on those users’ feeds. Political parties benefit from this marketing instrument as it allows them to target online voters with specific contents in a highly personalized strategy. This research analyses a dataset of 14,677 ads downloaded fr...

After an initial period characterized by experimentation, amateurism, small audiences, technological difficulties, and scarce funding, podcasting is now fully consolidated. The aim of this paper is to analyze the characteristics of the Spanish podcast sphere: its structural, personal, thematic, formal, economic, and dissemination aspects. To this e...

La participación de la clase política en las redes sociales resulta cada vez más necesaria para obtener visibilidad. Sin embargo, la lógica de la difusión de los contenidos resulta muy diferente de los medios convencionales. En las redes sociales construir una base amplia y variada de seguidores facilita un mayor alcance del mensaje. Este artículo...

COVID-19 has generated a social crisis that has required the production of vast amounts of information of various types, including medical. In this scenario, hoaxes and fake news about health issues have also increased, encouraging disobedience of lockdown restrictions and opposition to vaccination against the disease. At the same time, because of...

This work studies the electoral use of the blogosphere, Facebook, Twitter and Instagram by the Spanish politicians during the last decade. The objective is to verify the evolution of their presence in these channels, both in a simple and multiplatform way, as well as their activity and popularity in each of them. The research applies a quantitative...

The use of fake news has become a common tool in political confrontations. Some politicians use fake news as an instrument of discursive empowerment. The general elections held in Spain provided an excellent specific framework to observe the behaviors of Spanish parties in relation to their handling of fake news. This chapter aims to detect the use...

This paper analyses the synergies between press and politics in the debate on the regulation of complementary and alternative medicines (CAM) in Spain between 1979 and 2018. We argue that longitudinal analysis and comparison of this interaction and synergy reveal how the mainstream discourse has shifted. We use a dataset of news ( N = 2,059), a new...

Disinformation is a communicative phenomenon that frequently feeds on political or electoral topics, as well as other aspects of our reality. This research takes as a case study the coverage given by the Spanish digital media to a hoax broadcast during the Filomena storm in 2021 that insisted that the snow was plastic. The purpose of this work is t...

Sponsored content on Facebook has become an indispensable tool for implementing political campaign strategies. However, in political communication research, this channel is still unexplored due to its advertising model in which only target audiences are exposed to sponsored content. The launching of the Facebook Ad Library in May 2018 can be consid...

Spaniard's consumption habits have been subjected to a high mutations process since approximately the 80s, coinciding with the increased emergence of great media corporations, advertising agencies, the audiovisual industry, and at this time, social networks. It has been a slow process but continuous throughout the time, which has modified the Spani...

As fake news elicits an emotional response from users, whose attention is then monetised, political advertising has a significant influence on its production and dissemination. Facebook ads, therefore, have an essential role in contemporary political communication, not only because of their extensive use in international political campaigns, but al...

Resumen Objetivo: Examinar las características de los bulos difundidos por WhatsApp en España durante el confinamiento por la pandemia de COVID-19 e identificar qué tipo de sustancias se promovieron para su ingesta o uso. Método: Se habilitó un número de teléfono para recibir bulos por WhatsApp. Se recibieron 2353 mensajes, de los que se identifica...

El ecosistema de medios está en constante cambio, transformándose a un ritmo que las instituciones educativas no pueden seguir. En esta transformación mediática se ha introducido la inteligencia artificial (IA), adaptada a las redes sociales con diversos fines, también políticos. Este trabajo se centra en la IA en formato bot como herramienta autom...

Este artículo pretende analizar cómo se desarrollan los mítines electorales en un periodo de intensa mediatización, en el que los medios de comunicación y los políticos se influyen mutuamente. Para ello, tomamos como referencia las elecciones autonómicas en la Comunidad Valenciana celebradas en abril de 2019, que coincidieron por primera vez con un...

This paper analyses how political rallies develop in an age of intense mediatisation in which politicians and media influence one another. In this connection, we look at the Regional Elections held in the Valencian Autonomous Community in April 2019. For the first time, these coincided with a General Election, so that even more was at stake than us...

The media ecosystem is constantly changing, transforming at a rhythm that educational institutions cannot keep up with. In this media transformation, artificial intelligence (AI) has been introduced, adapted to social networks for various purposes, including political ones. This work focuses on AI in bot format as an automated tool to publish conte...

¿Cuáles son los objetos de estudio más comunes y las metodologías más utilizadas en los trabajos sobre género dentro del campo de la comunicación en España? ¿La autoría de estas investigaciones es mayoritariamente femenina? ¿Qué nivel de colaboración nacional e internacional existe entre las personas autoras? Respecto a estas y otras variables, ¿có...

Currently in Spain, there is a political and social debate over the use and sale of homeopathic products, which is promoted mainly by the skeptical movement. For the first time, this issue has become significant in political discourse. This study analyzes the role that homeopathy-related stories are playing in that political debate. We analyzed the...

Las redes sociales han supuesto una revolución para la comunicación política, posibilita a los partidos tener un canal de comunicación masivo con capacidad de personalizar y crear una comunicación directa con los ciudadanos. Este estudio analiza las publicaciones de los principales partidos políticos españoles en Facebook durante la campaña de las...

Users access to Google to find out about health issues is frequent among citizens. This research analyzes the best results of three generic searches on homeopathy, collected in four waves in five countries: Spain, France, Mexico, the United Kingdom, and the United States. Specifically, the fluctuation of the corpus ranking is studied, and a sample...

The infotainment format offers candidates an informal setting to show a more personal side of themselves to the electorate, opening themselves up to potential voters. An example of media hybridization, social networks users can immediately comment on infotainment television programs, a process known as second screening. These second screeners tend...

Neutrality does not exist in the Internet. The digital space can be automatically adapted to each user's profile. Internet companies can access even with no permission to our personal data, and can adapt content to it customizing our news feed silently, thus determining our web experience. This exploratory research, firstly addresses the descriptio...

Objective: To identify the sociodemographic profile of the homeopathy user in Spain. Design: Quantitative study. Location: Spain. Corpus: The Centre for Sociological Research database (Study 3205, February 2018), with a total of 2,486 interviews, and the sub-sample that includes all patients who have claimed to use homeopathy in Spain in the...

La neutralidad en la red no existe. El espacio digital puede ser adaptado de forma automática al perfil de cada usuario. Sin que este tenga que identificarse, las empresas de gestión de contenidos en Internet disponen de suficientes datos de cualquier individuo para poder filtrar los resultados de su búsqueda y personalizarlos, sin previo aviso, co...

Resumen La presente investigación tiene como objetivo valorar y estudiar el tratamiento de las terapias no convencionales, complementarias, alternativas o integrativas a través de los programas electorales de las Elecciones Generales de 2015 de cinco partidos políticos: Ciudadanos, Podemos, PP, PSOE y Unidad Popular. Asimismo, se analizan los tuits...

This study analyses appearances by political candidates on infotainment television, as well as the emotional response elicited by these appearances among Twitter users during the pre-campaign season for Spain’s 2015 General Elections. To that end, we first perform a qualitative analysis of the register and the tone of the interviews. Then, we use t...

Political parties’ use of social networks to spread their messages allows for citizen engagement and fosters debate among social networks users. In this paper, we analyze said engagement in the comments written by citizens on the Facebook pages of the major Spanish political parties during the 2015 general election campaign. We describe the charact...

La televisión es el principal medio al que los ciudadanos están expuestos para informarse sobre temas de ciencia y tecnología (FECYT, 2015). El servicio público radiotelevisivo es el ente, que, por ley, debe atender a las necesidades de información, cultura, educación y entretenimiento de la ciudadanía. Esta investigación tiene como objetivo conoce...

La presente investigación tiene como objetivo valorar y estudiar el tratamiento de las terapias no convencionales, complementarias, alternativas o integrativas a través de los programas electorales de las Elecciones Generales de 2015 de cinco partidos políticos: Ciudadanos, Podemos, PP, PSOE y Unidad Popular. Asimismo, se analizan los tuits publica...

El uso de redes sociales por parte de los partidos políticos para la difusión de sus mensajes posibilita la participación ciudadana y la creación de debate entre los usuarios. El presente estudio analiza esta participación a través de los comentarios que escriben los ciudadanos en las páginas de Facebook de los principales partidos políticos españo...

This research aims to evaluate and study the treatment of non-conventional, complementary, alternative or integrative therapies through the electoral programs of the general elections of 2015 in five political parties: Ciudadanos, Podemos, PP, PSOE and Unidad Popular. Also, the tweets published by their chief candidates during the election campaign...

he purpose of this study is to observe the characteristics of the communicative scenario in which the circulation of messages on Twitter occurs, including relational dynamics established between political parties, media and opinion leaders, as well as the extent to which the thematic distribution of their agenda was conditioned by other actors. In...

The so called social networks and data brokers have become the iconic players of the thriving Big Data economy. The aim of our research is to unveil the details of their tactics, which mainly are founded on the boundaries of the current legal framework. For this purpose we use a triple methodological approach: antecedents’ bibliography review, an i...

This investigation studies the relationship between searches on complementary therapies on Google by members of the public through: a) the presence of this information in the digital media and b) the use of these therapies by the Spanish community. The data provided by Google Trends and Google Adwords are evaluated to validate these tools as predic...

This investigation studies the relationship between searches on complementary therapies on Google by members of the public through: a) the presence of this information in the digital media and b) the use of these therapies by the Spanish community. The data provided by Google Trends and Google Adwords are evaluated to validate these tools as predic...

This article describes the electoral campaign developed in social networks (specifically Twitter) by candidates of eight Spanish political parties in European Parliament elections of May 2014. The main objective of the analysis is see to what extent the discourse of candidates is framed to European or national scope issues. The analysis suggests th...

El espacio y el tiempo son dos conceptos que permiten al ser humano poner orden y comprender aquello que le rodea. La digitalización que caracteriza al siglo XXI ha resignificado estos parámetros reduciendo su valor a un aquí y ahora, minimizando las distancias y los márgenes temporales. El presente artículo expone en primer lugar un estado de la c...

Las políticas de privacidad que aceptan los usuarios de redes sociales constituyen un texto legal que condiciona su relación con la empresa correspondiente. La libertad de expresión, la censura y la recolección de datos personales que hace la empresa depende de estas normativas, que se aceptan con el registro en la plataforma. Mediante una revisión...

Internet se ha convertido en el espacio público de referencia y los datos personales son la nueva mercancía; es por ello que la privacidad en la esfera digital cobra cada día más relevancia. Este artículo se desarrolla en tres partes; la primera describe la esfera pública digital. Desarrolla los conceptos de intimidad y privacidad en la red, para e...

Las nuevas tecnologías han evolucionado a un ritmo trepidante hasta conseguir, por un lado, la convergencia digital y, por otro, Internet y la comunicación digital. Avances tecnológicos que han obligado a la sociedad a concebir el mundo de otra manera. Esto ha supuesto una revolución de la comunicación y producción de contenidos, que, en un context...