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Introduction
Current institution
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September 2013 - present
September 2011 - September 2013
Publications
Publications (60)
Background
Alzheimer’s disease (AD) is one of the most widespread diseases in our society. Social interaction and communication with caregivers represent a challenge (Lowery, 2013). Few studies have taken a communication perspective on this problem. These studies show the importance of a satisfactory communicative exchange to improve the relationsh...
Los partidos extremistas se han convertido en actores políticos importantes en el Parlamento Europeo y participan en coaliciones nacionales o regionales. El partido español Vox defiende una combinación de tradición, conservadurismo, nacionalismo, liberalismo y valores de la extrema derecha. Vox se ha convertido en la tercera fuerza del Parlamento e...
When a speaker engages in public speaking, the expression shown while delivering the speech determines the effectiveness of the communication and can be very influential in organizational settings. However, in public speaking, the audience can often see the speaker before the presentation begins. Therefore, the public could hypothetically gain an i...
Politicized celebrities may assume the role of leaders to counter politicians’ monopoly of political representation and to bring social awareness to specific causes (Street, 2004; Wheeler, 2013). This paper analyzes the impact of politicized celebrities in Twitter among politicized and non-politicized audiences. We focus on the case of the Catalan...
Las dos elecciones españolas de 2019, celebradas el 28 de abril (28A) y el 10 de noviembre (10N), estuvieron marcadas por la irrupción del partido Vox, populista de extrema derecha, que pasó de 23 a 52 diputados. El objetivo de esta investigación es analizar el impacto de su irrupción en la estructura de las comunidades (Smith et al., 2014) de las...
Esta propuesta pretende presentar Media Psychology como una nueva disciplina en los estudios de comunicación que permite entender la respuesta y el comportamiento de los sujetos cuando se exponen a mensajes mediáticos. Nuestro objetivo es explicar su concepción, evolución y especialmente su aplicación a la comunicación. El interés de estas investig...
Purpose
The purpose of this study is to determine how sonic logo’s acoustic features (intensity, pitch and pace) based on melodic tunes with no voice orient the response of consumers, attract attention, elicit levels of pleasantness and calmness and transmit brand personality traits.
Design/methodology/approach
A within-subject experimental factor...
Background
Support groups play an important role in diabetes understanding and education. This study aims to find connections between participating in diabetes-related online communities (groups and forums) and the self-reported degree of self-care management and health problems associated with type 1 and 2 diabetes.
Methods
A cross-sectional stud...
La estrategia de marca sonora se refiere al uso estratégico del sonido para comunicar la identidad y valores de una marca en sus diferentes puntos de contacto con los públicos. El objetivo de este estudio es determinar qué rasgos de personalidad de marca y qué emociones autopercibidas (calma o excitación, y grado de agrado) son asociadas con los ra...
Social media have changed the communication practices by creating an acute need for continuous interaction. The use of social chatbots is growing as an effective way to communicate with publics. Bots have become social actors and then, someone must account for their actions. Since responsibility is bounded to agency and rationality, it cannot be di...
Paracrisis in social media issues needs to be anticipated, identified, monitored, and managed. While PR practitioners already have to deal with this phenomenon on a daily basis, only few studies have examined paracrisis response strategies to find adequate ways of handling these reputation threats. The objective of this study is to test selected pa...
Diabetes is one of the most challenging long-term diseases (LTD) nowadays. Diabetes is associated with dietary restrictions , medical treatments and a strict life style, and has important emotional implications. The aim of this study is to analyze the impact of participating in online support groups (OSG) and participants' emotional well-being, soc...
TV advertisements play a key role in the portrayal of
models, values and roles. Children may interiorize and
use them in the construction of their own identities.
Previous studies on body image portrayed by media
focused on the characters’ weight appearance, and
concluded that media strongly emphasize the ‘ideal
slim’. However, no studies have focu...
A closer look at the three areas of action in communication permits us to conclude that the discipline faces a serious crisis. First, an epistemological review shows a fragmented body of theories. Secondly, there is a plurality of separate traditions within academia. Third, the professional field is technology-centered and lacks expertise since the...
Twitter se ha convertido en uno de los principales medios de difusión de mensajes políticos (tweets) compuestos de cuatro elementos —texto, etiquetas o hashtags, menciones y enlaces- que se presentan, ordenan y repiten con la única limitación de un máximo de 140 caracteres. El objetivo de este trabajo es analizar cómo los usuarios de una conversaci...
Prosody is an important feature in communication, and the way a speaker uses the various elements of prosody in public speaking may affect listeners' perceptions and thus the speaker's credibility. This paper explores0 this topic in relation to speeches made in English by three politicians representing their countries' 2020 Olympic bids at the 125t...
Sound branding has been eventually used to recognize the brand and associated with certain values. Despite being a powerful branding resource, especially in political campaigns, music is still underrated in both practitioners’ and researchers’ fields of action. The objective of this study is to analyze the potential of music to conduct a political...
Mientras el mercado laboral de la comunicación vive una crisis estructural, las competencias comunicativas son las más valoradas por las empresas, las instituciones y la sociedad. Los planes de estudios de los grados en comunicación necesitan adaptarse a esta realidad mediante la creación de nuevos modelos docentes basados en la articulación de con...
La locución informativa constituye un discurso estable, modélico y complejo, que ha dado lugar a numerosos estudios sobre la eficacia de su estructura prosódica. En este estudio, se identifican las fases discursivas de la noticia y se estudia su caracterización prosódica. De una muestra de 94 segmentos discursivos de inicio, desarrollo y final de n...
Esta propuesta tiene como objetivo analizar y entender la respuesta o reacción de los individuos cuando se exponen a mensajes mediáticos. Así pues, el objetivo principal de este artículo es explicar la concepción y evolución de esta disciplina y, especialmente, cómo se puede aplicar a la comunicación. En particular, este análisis se centrará en el...
Estructura formal, textual y oral del discurso publicoExisten tres competencias comunicativas muy valoradas en la sociedad de la informacion. Primero, la busqueda, seleccion y gestion de grandes cantidades de informacion. Segundo, la redaccion de textos claros, concisos y rigurosos. Y en tercer lugar, la exposicion y defensa oral de esta informacio...
There is clear evidence today that advertising influences eating disorders. Particularly, advertising uses stereotyped body images to spread and promote physical ideals and non-healthy food habits associated with food and clothes products targeted at youth. The purpose of this is study is to test the perception of 25 values in three dietary commerc...
There is clear evidence today that advertising influences eating disorders. Particularly, advertising uses stereotyped body images to spread and promote physical ideals and non-healthy food habits associated with food and clothes products targeted at youth. The purpose of this is study is to test the perception of 25 values in three dietary commerc...
Radio advertising is suffering from a remarkable crisis of creativity as it has yet not found its role in a radio model based on voice locution and information genres. This article suggests the need for implementing a peripheral or heuristic strategy to attract and hold listeners’ attention. Within this framework, the narration and scene representa...
The changes in the information technologies of the last two decades, represented by the democratization of the Internet and the availability of portable and intelligent handhelds, is associated with new business, communication and communicative models. The high service capacities of today's smartphones have enabled a two-way dynamic processing of g...
Esta propuesta tiene como objetivo presentar Media Psychology como una nueva disciplina en los estudios de comunicación que permite analizar y entender la respuesta de los individuos cuando se exponen a mensajes mediáticos. Así pues, el objetivo principal de este artículo es explicar la concepción, la evolución y especialmente la aplicación de esta...
Rodero, E.; Larrea, O.; Mas, Ll.; Vázquez, M., & Blanco, M. (2014). When the Internet seems to be deaf. Sound resources to enrich online radio advertising, in Oliveira, M. & Ribeiro, F. (Eds.) (2015). Radio, sound and Internet. Braga: CECS.
La publicidad utiliza imágenes corporales fuertemente estereotipadas para promocionar cánones físicos y conductas alimentarias no saludables asociadas a productos de alimentación dirigidos sobre todo a jóvenes. El objetivo de este estudio, realizado en Barcelona (España) durante el mes de mayo de 2013, es testear la percepción de 25 valores en siet...
Advertising uses stereotyped body images to promote physical ideals and unhealthy eating habits related to food products which are targeted especially at young people. The purpose of this study, carried out in Barcelona (Spain) in May 2013, was to test the perception of 139 young people of university age - with and without eating disorders - regard...
A closer look at the three areas of action in Communication permits to conclude that the discipline faces a serious crisis. First, an epistemological review shows a fragmented body of theories. Second, there is a plurality of separate traditions within academia. Third, the professional field is technology-centered and lacks of expertise since there...
All forms of communication are rapidly adapting to the information-interconnection age. Particularly, the journalist production process is adapting to a virtual platform environment in which new media formats and different uses and reception conditions emerge. However, despite sound (music, voice, effects) has boosted as a powerful communication to...
First broadcast on BBC Radio in 1951, The Archers is the oldest radio soap opera in the world still running. The 60th anniversary was celebrated in 2011. Therefore, this can be an excellent moment to devote an analysis to the main narrative elements of The Archers. So, the main goal of this paper is to describe the environments, the characters, the...
Radio, advertising and the Internet often forget that sound is a rich and versatile resource for achieving objectives such as to gain the consumer’s immediate response, to build reputation and a brand image, to improve attention and recall, and to provide a functional and emotional user experience. To that end, adequate work in audio design should...
El gran desarrollo experimentado por las herramientas de producción y
posproducción de la imagen gracias a los avances técnicos y su
disposición masiva a bajo coste, pone en manos de los estrategas políticos
potentes mecanismos de persuasión.
La efervescencia de esta revolución tecnológica unida a la falta de formación e investigación en estas
nuev...
Prosodic characterization of theme and rheme foci in news. The study of prosody with
regard to the paralinguistic function is progressing in two areas, the discursive analysis
of the information structure, and the prosodic analysis of textual categories. On one
hand, the oral information discourse in the media is an established exemplary type of
di...
The automatic segmentation of real-time news has been mainly researched by linguistics and signal processing disciplines in the last years. The piece of work presented here has a substantially different approach: from a communication perspective, the specific prosodic forms of news discourse are taken into consideration and programmed in Labview pr...
Tokyo will host the Olympics in 2020 after emerging the favourite over Madrid and Istanbul. The speeches given by each country’s representative were a key factor in being selected by the Olympic Committee. Undoubtedly, the speech of the Mayor of Madrid, Ana Botella, was the most discussed due to her insecurities in the domain of English language. I...
Advertising tries to find its place in the new consumer-centered paradigm for media communication. Consumers no longer are a uniform group, passive and powerless. Mobile technology has set some specific conditions that determine this particular sender-receiver relationship. In this context, there is a need for evidence about the effectiveness of tr...
Advertising tries to find its place in the new consumer-centered paradigm for media communication. Consumers no longer are a uniform group, passive and powerless. Mobile technology has set some specific conditions that determine this particular sender-receiver relationship. In this context, there is a need for evidence about the effectiveness of tr...
Se hacía urgente publicar el trabajo del profesor Fernando Morales Montaje audiovisual. Teoría, técnica y métodos de control, pues en los tiempos veloces que corren, se precisa tanto revisar y actualizar los conocimientos clásicos sobre montaje como ordenar e incorporar las nuevas tendencias de un mundo tan contradictorio y cambiante como el nuestr...
Este artículo propone un modelo para la comunicación hombre-máquina que aporta nuevos puntos
de vista para el desarrollo de los sistemas de procesamiento del habla. El modelo presentado se
pone a prueba aplicándolo al procesamiento del habla continua, para buscar criterios de
procesamiento que permitan la segmentación automática en unidades-noticia...
Amb l’objectiu general d’aconseguir formalitzar numèricamen l’entonació de les locucions dels informatius, ens cal un model entonatiu aplicat insert en un model de l’eficàcia comunicativa. A present article hem definit un protocol d’anàlisi i representació de l’entonació a partir de tres models (Melòdic, MOMEL y TOBI), i hem testejat el primer pas...
This interdisciplinary research, carried out by LAICOM reviews the concept quality communication and designs a 26 values glossary within the ibero-American context. Values are selected by applying a content analysis to 3 documents of feat social consensus: the "Human Rights Act" (1948), the "Federal Brazilian Constitution" (1988), and the "Spanish...
In the Framework of a cooperation project between UAB1 and the UFMS2, the authors moved to the Brazilian State Mato Grosso do Sul to study the case of the fishermen community in the River Paraguay (mainly in Corumbá), which are suffering big crisis du to different economic, politic and environmental factors. It was detected an underlying problem of...
En la actualidad, la televisión produce programas híbridos que combinan el discurso informativo, persuasivo y de entretenimiento. El peso específico de cada discurso varía en los tres niveles estructurales del mensaje de masas: nivel intencional (objetivos), estructural (contenido) y superestructural (expresivo). Esto es fruto del proceso experimen...
There exist a specific model for the pragmatics of the TV news that connects the formal, textual and vocal aspects of discourse. From a functionalist, systemic and fully communication approach, the piece of news is defined as an efficient message perfectly structured in three levels. This implies that the format every piece of news take determine a...
En aquest article es fa un estudi experimental del tipus de processament mental del ritme en el missatge audiovisual. Davant de les dificultats per poder manipular l’estímul sense alterar cap altra variable, se’n fa una definició operativa i es busca un cas paradigmàtic adaptat a la definició. Concretament, es defineix el ritme en el missatge audio...
En este artículo se justifica un abordaje de los overlappings como unidades funcionales e integrales dentro del mensaje. Se presenta un análisis acústico de dos variables y se lleva a cabo un test de impresión emocional con una muestra recogida de largometrajes, spots y trailers cinematográficos. Los resultados indican que existe una correlación si...
