Lluis Garay

Lluis Garay
Universitat Oberta de Catalunya | UOC · Department of Economics and Business Science

PhD

About

95
Publications
30,125
Reads
How we measure 'reads'
A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text. Learn more
1,617
Citations
Additional affiliations
January 2000 - January 2015
Universitat Oberta de Catalunya
Position
  • Lecturer

Publications

Publications (95)
Article
In the last decade, global urban destinations have witnessed an unprecedented wave of tourism growth based on the development of short-term rental platforms (STAP) and of a particular platform, Airbnb. Literature has demonstrated this growth’s influence in different contexts, highlighting its impact on housing markets, mostly at the city level and...
Article
Both short-term tourism rentals and the digital platforms that manage and mediate them have expanded enormously in recent years, against a backdrop of increasing platform urbanism and platform capitalism. This expansion triggers transformations that are contributing to acute negative externalities never envisaged within the original ethos and susta...
Article
Red flags are increasingly being raised over the contribution of short term tourism rentals (mediated by platforms such as Airbnb) to socio-spatial inequalities and residential displacement. In many cases, the most vocal reactions have come from social movements claiming the Right to the City through particular geographies of resistance that underp...
Article
Airbnb, as the world’s best-known short-stay rentals’ platform, is disrupting tourism everywhere, but studies into its growth and impact have been mostly limited to international urban destinations. To cover this gap, this study uses a database of 32,421 Airbnb listings obtained from its website to analyse, using a correlational and a linear regres...
Article
Collaborative short-term accommodation rental platforms have grown enormously in Europe in the last decade and the resulting disruptive impacts are widespread in city neighbourhoods. Such impacts are increasingly linked to a growing socio-spatial inequality and have served to politicise civil society’s relationship with both platforms and tourism....
Article
Resource branding has become a cocreated process carried out within virtual brand communities (VBCs), which boost the social connectivity of users and contribute to placemaking. However, due to the very nature of VBCs, branding strategies rely on user engagement to succeed. The present study has performed a multidimensional and mixed-method analysi...
Article
Festival branding is undergoing a revolution based on the consolidation of new communicative behaviours in virtual brand communities (VBCs), above all, channelled through social media platforms. Although the literature on festivals has analysed engagement in VBCs, this study provides an in-depth observation of the profiles of festival VBCs users, h...
Article
Full-text available
Different studies have analysed how green marketing influences the sustainable image of tourist companies or have focused on the identification and engagement between these companies and their consumers. In any case, the question of how this process influences consumers’ behaviour in the hotel industry requires even more in-depth study, with the in...
Article
Full-text available
The consolidation of social media as the main sphere for image formation for tourist destinations requires a reinterpretation of how and who is leading the image formation process. There are still some gaps in the literature regarding the structure of virtual (destination) brand communities and the nature and composition of user-generated content....
Article
Full-text available
Shalom Schwartz's Theory of Basic Human Values is one of the most commonly used and tested transcultural theories in the field of behavioural research. This theory has been refined since the 1980s to reach its most recent version, from 2012. The underlying reason for this theory's continuous evolution is that it assumes that values form a circular...
Article
Full-text available
Local digital currencies (LDCs) can be defined as technological platforms in which transactions occur between users without the use of any form of official tender. Although there is empirical evidence with regard to the sustainable development-related benefits of this type of currency, its use is still highly marginal and incipient, with relatively...
Article
Full-text available
O objetivo do estudo foi identificar o comportamento responsável de empresas de turismo no Brasil e seus motivos para implementar tais ações. A pesquisa obteve 1.350 respostas de empresas de turismo pertencentes a diversos segmentos, tais como alojamento, viagens, alimentação e transporte turístico. A metodologia foi composta por coleta de dados qu...
Conference Paper
Festival branding is undergoing a revolution based on the consolidation of new communicative behaviours in virtual brand communities (VBC), above all channelled through social media platforms (Hudson & Hudson, 2013; MacKay, Barbe, Van Winkle, & Halpenny, 2017). Although generic literature (Dessart, Veloutsou, & Morgan-Thomas, 2015) has highlighted...
Article
Full-text available
Drawing on Taylor and Todd’s “decomposed theory of planned behavior,” this study explores the sustainability beliefs, attitudes, social norms, perceived behavioral controls, and behavioral intentions of accommodation managers and considers how these relate to their uptake of water-related innovations. An online survey is used to capture data from m...
Article
Research on sustainability in the tourism sector has been focused in recent years on large accommodation companies. Although diverse studies analyse the impact of sustainability in large tour-operators, this topic has not been sufficiently analysed in the case of small and medium-sized agencies, which are an important part of this sector's structur...
Article
Full-text available
Through a sample of 119 travel agencies located in Catalonia (Spain), this study establishes the existence of three different profiles of agencies defined by their managers' corporate social responsibility (CSR) motivations (Management, Altruism, and Customers factors). These profiles present diverse business characteristics and different CSR behav...
Article
Full-text available
We use the concept of absorptive capacity to better understand the relationship between sustainability information acquisition, proactivity and performance. A quantitative analysis of a survey of 408 tourism enterprises in Catalonia (Spain) shows that: i) growth-oriented motivations are related to communication with industry-related sources, and to...
Article
Full-text available
La literatura sobre responsabilidad social corporativa (RSC) en el sector turístico surge en gran medida del paradigma del turismo sostenible, de donde ha extraído el interés por equilibrar los impactos de la empresa turística en los ejes ambiental, social y corporativo. Los dos temas que más referencias han generado son el business case o la posib...
Conference Paper
Nowadays, the exclusive quest for maximising economic efficiency is giving rise to a series of negative effects on society and the environment and creating systemic crises. To tackle this, a transformative school of thought is proposing a change by means of the development of sharing economy experiences and exchange networks. This proposal finds co...
Article
Full-text available
Purpose The purpose of this paper is to explore the analysis of the potential contribution of festivals in generating a destination image through social media (particularly Twitter). Design/methodology/approach This study follows a multi-method approach by recollecting, analyzing and mixing quantitative and qualitative techniques. The authors fo...
Article
Full-text available
Social-Cognitive Theory is used to test the argument that the motivations behind sustainable tourism, and the types of sustainable actions undertaken, depend on one’s empathy towards sustainability. Latin American businesses were surveyed about their motivations for acting sustainably and any sustainability actions undertaken. Based on their respon...
Article
Full-text available
Image creation for destinations is undergoing a revolution based on the consolidation of spaces on the Internet as well as the Internet's capacity to empower new actors (or stakeholders) and discourses. The literature emphasizes the role of websites and travel blogs as key spaces in generating this image, strengthening the actions of official entit...
Article
Full-text available
L’objectiu d’aquesta recerca és estimar els impactes econòmics i socials del turisme de creuers. Per a això, es presenta l’evolució d’aquest turisme a la ciutat de Barcelona en les últimes dècades i s’examina la col·laboració entre les institucions públiques i privades en la promoció i en les inversions que s’han realitzat en els últims anys per mi...
Article
Full-text available
Recent literature has emphasized the emerging role of social media in generating a destination image. Even so, there is still no clear definition of the main actors, typologies and components prevailing in these environments or the possible differences between diverse social platforms. Specific analysis and comparison of the Barcelona TripAdvisor F...
Article
Full-text available
Literature emphasizes the emerging role of social media in generating destinations’ image. The present article goes a step beyond distinguishing between the contents and discourses generated in these spaces by potential tourists and advisors (past tourists but highlighting residents) and comparing them with that of the Destination Management Organi...
Article
Full-text available
The aim of this research is to estimate the economic and social impacts of cruise tourism. For it, the work paper explores the boom in cruise-passenger tourism in the city of Barcelona in recent decades. After many years as a marginal source of tourism activity, cruise ships have become one of the symbols of the city’s tourism development, especial...
Article
Full-text available
El objetivo de esta investigación es estimar los impactos económicos y sociales del turismo de cruceros. Para ello, se presenta la evolución de este turismo en la ciudad de Barcelona en las últimas décadas y se examina la colaboración entre las instituciones públicas y privadas en la promoción y en las inversiones que se han realizado en los último...
Conference Paper
Full-text available
El concepto de Responsabilidad Social Corporativa (RSC) se asocia habitualmente a la contribución voluntaria de las empresas a la mejora del medioambiente, la sociedad y la economía. La literatura, sin embargo, se ha centrado fundamentalmente en el análisis de la relación entre la implementación de la RSC en las organizaciones con la mejora de los...
Article
Full-text available
A survey of around 900 tourism enterprises in 57 European protected areas shows that small firms are more involved in taking responsibility for being sustainable than previously expected, including eco-savings related operational practices but also reporting a wide range of social and economic responsibility actions. Two-step cluster analysis was u...
Article
Full-text available
While there is a growing literature related with corporate social responsibility (CSR) in hospitality and tourism large firms, much remains to be done in the case of CSR in tourism small and medium enterprises (SMEs). In this paper we provide three studies regarding this particular aspect through the evidence present in different destinations: Cata...
Article
Full-text available
RESUMEN Este artículo presenta el éxito del turismo de cruceros en la ciudad de Barcelona. Tras ocupar una posición de marginalidad durante décadas, esta tipología ha pasado a ser uno de los símbolos del desarrollo turístico de la ciudad, especialmente a partir de la celebración de los Juegos Olímpicos de Barcelona. Demostraremos como la conjunción...
Article
Full-text available
Corporate social responsibility practices have been mostly analyzed in the large manufacturing business context, with little attention paid to the service sector and even less to small and medium-sized accommodation enterprises. This study aims to fill this gap through analyzing how these enterprises take responsibility. A survey of nearly 400 ente...
Article
Full-text available
This paper presents the case study of cruise tourism in the city of Barcelona. From a position of marginalization for decades, this type has become a symbol of tourism development in the city, especially after the conclusion of the Olympic Games in Barcelona. We demonstrate how the combination of proper promotion by the Turisme de Barcelona Consort...
Article
Full-text available
To date, most analysis on the historic development of tourism has been limited to observing its evolution through a single Life Cycle identified with the mass tourism stage. However, many of the major destinations have a much longer history and seem to have passed through different consecutive Life Cycles related to different stages. Research shows...
Article
Full-text available
Corporate social responsibility practices have been mostly analyzed in the large manufacturing business context, with little attention paid to the service sector and even less to small and medium-sized tourism enterprises. This study aims to fill this gap through analyzing how these enterprises take responsibility. A survey of nearly 400 enterprise...
Article
Full-text available
RESUMEN Esta investigación realiza una revisión global de la historia del turismo en Cataluña, apli-cando la teoría del Ciclo de Evolución del Destino Turístico de Butler (1980). Ésta es una herramienta teórica útil en la construcción de un modelo global que agrupe el desarrollo por fases del destino con los cambios paradigmáticos de la actividad t...
Article
An analysis of tourism development in Catalonia through Destination Life Cycle This study presents for the first time a global review of tourism's history in Catalonia applying Destination Life Cycle theory (Butler, 1980). This theory has a great utility to understand both the destination development phases and the paradigmatic changes in tourism a...
Article
Full-text available
En aquest article s'aporten proves de l'impacte positiu que té l'aplicació de les tecnologies de la informació i la comunicació (TIC) en l'empresa turística catalana. La transcendència que en els darrers anys ha adquirit el mercat turístic català en el context europeu el converteix en un laboratori d'anàlisi idoni per al sector. Els resultats obtin...
Article
Full-text available
This study presents for the first time a global review of tourism�s history in Catalonia applying Destination Life Cycle theory (Butler, 1980). This theory has a great utility to understand both the destination development phases and the paradigmatic changes in tourism activity. Esta investigación realiza una revisión global de la historia del turi...
Article
This study presents a global review of tourism history in Catalonia in the last two centuries. The main idea is that in this process, different economic, technological, social, and cultural structural forces had a relevant influence on tourism development. These forces enabled the beginning of tourism activity, influenced the Destination Life Cycle...
Article
Full-text available
En las últimas décadas Catalunya se ha convertido en uno de los principales destinos turísticos europeos en un contexto en el que observa un cambio de paradigma en la actividad económica basado en la inversión y el uso de las Tecnologías de la Información y la Comunicación (TIC). A partir del análisis a una muestra de empresas turísticas en Catalun...
Technical Report
Full-text available
This project tries to show that the consolidation of a new strategic, organisational and business activity model, linked to investment and the use of ICT (ie, the network company), significantly alters performance patterns where business results are concerned, particularly productivity, competitiveness, workers' wages and profit. We have empiricall...
Article
Full-text available
El projecte de recerca L'empresa xarxa a Catalunya. TIC, productivitat, competitivitat, salaris i beneficis a l'empresa catalana té com a objectiu principal constatar que la consolidació d'un nou model estratègic, organitzatiu i d'activitat empresarial, vinculat amb la inversió i l'ús de les TIC (o empresa xarxa), modifica substancialment els patro...
Article
Full-text available
Resumen: En las últimas décadas el turismo se ha constituido como la principal actividad económica catalana en un contexto en el que observa un cambio de paradigma económico basado en la inversión y el uso de las Tecnologías de la Información y la Comunicación (TIC). Por otro lado, la trascendencia que en los años recientes ha adquirido el mercado...
Article
Full-text available
El projecte de recerca L'empresa xarxa a Catalunya. TIC, productivitat, competitivitat, salaris i beneficis a l'empresa catalana té com a objectiu principal constatar que la consolidació d'un nou model estratègic, organitzatiu i d'activitat empresarial, vinculat amb la inversió i l'ús de les TIC (o empresa xarxa), modifica substancialment els patro...
Article
Full-text available
Este estudio realiza una revisión global del desarrollo turístico en Cataluña en los dos últimos siglos desde una perspectiva transversal. La idea principal es que, en este proceso de desarrollo en el territorio definido como destino, influyen diferentes fuerzas estructurales de carácter cultural, social, tecnológico y económico. Estas fuerzas actú...

Network

Cited By

Projects

Projects (2)
Archived project
This project showed that the consolidation of a new strategic, organisational and business activity model, linked to investment and the use of ICT (i.e. the network company) significantly alters performance patterns where business results are concerned, particularly productivity, competitiveness, workers' wages and profit. We empirically tested our working hypotheses using data from a survey conducted on a representative sample of 2,038 Catalan companies. With regard to the impact of investment and the use of ICT, there are no signs of a direct relationship between digital innovation processes and the operating results of Catalan companies. Indeed, we have had to segment Catalonia's productive fabric in search of those organisations with digital technology co-innovation and organisation processes, and frequent and intensive use of knowledge in order to find any significant impact on the main business results. This has been the case because the Catalan economy presently has a two-tier productive structure. On one hand, in the majority of the productive fabric (around 80%), where there is a low degree of ICT use, the level of qualifications of the workforce could clearly be improved, productive and organisational structures are inflexible and involve little in the way of autonomy or scope for workers to make decisions, and innovative processes are still infrequent. This group of companies has an extensive growth model; ie, its prospects for long-term expansion are based on an upturn in its factors, especially that of low-skilled workers. It is for this very reason that the rate of growth in productivity in Catalonia is at such worrying levels and, in a context of competition dominated by globalisation, what makes the problems of competitiveness so important. On the other hand, a smaller group of companies (around 20%) bases its potential for growth on the interaction of human capital, the reorientation of production and the organisation of work, and a constant dynamic of innovation, in terms of digital technology in particular, but also with respect to the management of human resources. It is this group of companies, a much smaller group than the former, but with much greater potential for growth in the long term, where positive evolution in terms of efficiency, competitiveness, salaries and the performance of our productive fabric can be identified.