Ljubisa Bojic

University of Belgrade · Institute for Philosophy and Social Theory

With the expansion of neural networks, such as large language models, humanity is exponentially heading towards superintelligence. As various AI systems are increasingly integrated into the fabric of societies-through recommending values, devising creative solutions, and making decisions-it becomes critical to assess how these AI systems impact hum...

In the era of rapid digital communication, vast amounts of textual data are generated daily, demanding efficient methods for latent content analysis to extract meaningful insights. Large Language Models (LLMs) offer potential for automating this process, yet comprehensive assessments comparing their performance to human annotators across multiple d...

Emerging technologies (ETs), including artificial intelligence (AI), blockchain, non-fungible tokens (NFTs), the Internet of Things (IoT), augmented reality (AR), virtual reality (VR), mixed reality (MR), extended reality (XR), robotics, and 3D printing, have greatly impacted education. While these technologies are commonly used in informal learnin...

The emergence of artificial intelligence (AI) is transforming how humans live and interact, raising both excitement and concerns—particularly about the potential for AI consciousness. For example, Google engineer Blake Lemoine suggested that the AI chatbot LaMDA might become sentient. At that time, GPT-3 was one of the most powerful publicly availa...

As large language models (LLMs) continue to gain popularity due to their human-like traits and the intimacy they offer to users, their societal impact inevitably expands. This leads to the rising necessity for comprehensive studies to fully understand LLMs and reveal their potential opportunities, drawbacks and overall societal impact. With that in...

The advancements in 5G technology and Artificial Intelligence (AI) have accelerated the integration of immersive technologies such as Extended Reality (XR) into educational practices. There is a notable scarcity of studies focusing specifically on the applications and impact of XR in academic settings. Most existing research has concentrated on AR...

This paper explores the potential of a multidisciplinary approach to testing and aligning artificial intelligence (AI), specifically focusing on large language models (LLMs). Due to the rapid development and wide application of LLMs, challenges such as ethical alignment, controllability, and predictability of these models emerged as global risks. T...

This study focuses on developing machine learning models to detect subtle alterations in hepatocyte chromatin organization due to Iron (II, III) oxide nanoparticle exposure, hypothesizing that exposure will significantly alter chromatin texture. A total of 2000 hepatocyte nuclear regions of interest (ROIs) from mouse liver tissue were analyzed, and...

This chapter evaluates the potential effects of immersion in the Metaverse on cognitive load, including the amplification of personalization effects, leading to addictive behaviours, encasement within digital echo chambers, and detrimental social implications. The Metaverse’s capacity to fulfil desires could foster an illusion of gratification, ris...

This study delineated the development of an augmented reality (AR+Core) mobile application to enhance computer hardware education. By offering 3D visualizations of computer internals, the application enables students to immerse in hardware-related learning without the need of actual devices. This virtual approach ensures accessibility from anywhere...

This study focuses on the development of machine learning models based on the features of the run length matrix (RLM) and wavelet analyses, with the potential to detect subtle alterations in hepatocyte chromatin organization due to iron oxide nanoparticle exposure. A total of 2000 hepatocyte nuclear regions of interest (ROIs) from mouse liver tissu...

The role of social media in information dissemination and agenda-setting has significantly expanded in recent years. By offering real-time interactions, online platforms have become invaluable tools for studying societal responses to significant events as they unfold. However, online reactions to external developments are influenced by various fact...

As technology progresses, there has been an increasing interest in using Chatbot GPT (Generative Pre-trained Transformer) in education. Chatbot GPT, or ChatGPT, gained one million users within the first week of launching in November 2022 and had amassed over 100 million active users by February 2023. This type of artificial intelligence uses natura...

This study aims to assess the incorporation of virtual reality (VR) photography into the web-based immersive application “virtual interactive campus tour (VICT).” This application offers users an immersive experience, allowing them to virtually explore university campuses and access information about the facilities and services available. The VICT...

Blockchain technology has gained significant attention for its decentralized, secure, transparent, and immutable characteristics. It has been adopted in various domains, including the financial and education sectors. This systematic review provides a comprehensive analysis of the opportunities, challenges, and future educational prospects of blockc...

The rapid advancement of Artificial Intelligence (AI) has significantly impacted both high technology development and economic and social progress. The Republic of Serbia has been strategically supporting research and development of in the field of AI. Given the dramatic dynamic development of AI, the aim of this paper is to identify and describe m...

This research delves into microlearning, emphasizing its potential as a transformative tool in the digital age. It extends the theoretical foundations of microlearning, investigates evolving trends, provides practical examples, and discusses the implications associated with education. This is not only to contribute to the growing momentum of microl...

This study explores how gamification in DOTA 2 cultivates 21st-century skills (problem-solving, teamwork, communication, and critical thinking). It supports DOTA 2 as an immersive platform for skill development. The study investigated various sources, including player surveys, meticulous gameplay analysis, academic research reviews, and expert opin...

A quantitative analysis was conducted on the tweets of 20 leading Serbian mass media outlets and their followers during the three months from January 1 to March 30, 2021. The analysis, that encompassed more than 1 million tweets, was conducted using (a) Twitter API, (b) the Serbian version of LIWC linguistic dictionary, and (c) additional statistic...

The launch of ChatGPT, a large language model, in November 2022 has generated significant interest and rapid adoption, amassing 1 million users within its first five days and reaching 100 million users in just two months. This has ignited widespread public discussion and debate on the implications of artificial intelligence, drawing attention to th...

To assess the potential applications and limitations of chatbot GPT-3 Davinci-003, this study explored the temporal reliability of personality questionnaires applied to the chatbot and its personality profile. Psychological questionnaires were administered to the chatbot on two separate occasions, followed by a comparison of the responses to human...

Metaverse technology is emerging as a global trend, offering virtual activities with real-world experiences. This paper presents a systematic review of research trends from 2012–2022 to determine the prevalence and current conditions of metaverse technology in education. The PRISMA framework (selected reporting items for systematic review and meta-...

There are many indications that weather conditions influence human life and well-being. Some of these indicators, such as the influence of weather on human health, have been explored in detail. On the other hand, the influence of daily fluctuations of different meteorological variables on the human psychological state still remains unknown. We appl...

The proliferation of fake news and misinformation in the digital era poses a significant challenge to news organizations and content creators. In this paper, we introduce the iTrust News Certificate, the architecture of an online blockchain-based solution designed to combat fake news, enhance news verification, and maintain reputation within the me...

In recent years, online dating websites, applications, and social media have become increasingly popular tools for finding romantic and/or sexual partners. Individual differences in personality traits predict the use of online dating websites and applications and also influence the motives for their use. Previous work regarding mating strategies in...

New technologies are emerging at a fast pace without being properly analyzed in terms of their social impact or adequately regulated by societies. One of the biggest potentially disruptive technologies for the future is the metaverse, or the new Internet, which is being developed by leading tech companies. The idea is to create a virtual reality un...

Recommender algorithms shape societies by individually exposing online users to everything they see, hear and feel in real time. We examine the development of recommender algorithms from the Page Rank and advertising platforms to social media trending tools to draw conclusions about their social effects. Decisions on how to simplify the complex wor...

Times of uncertainty and fear were brought on by Covid-19. The ongoing pandemic is a fruitful ground for fake news, as citizens try to find explanations that fit into their worldviews. This process polarizes society and creates echo chambers amplified by recommender systems. Our main goal is to detect anti-vaxxer echo chambers in Serbia by analyzin...

The aim of this paper is to clarify specific aspects of the impact of the brain-machine interface on our understanding of subjectivity. The brain-machine interface is presented as a phase of cyborgization of humans. Some projects in the field of brain-machine interface are aimed at enabling consensual telepathy - communication without symbolic medi...

Both tech companies and AI algorithms exercise immense power in today's globally interconnected world, which is based on big data and digital footprints of online users. This paper analyses the transfer of power from societies to tech companies and algorithms with the aim of examining whether recommender algorithms can be considered a public good....

Accurately forming personality judgments is of vital importance in a wide range of social interactions. Although people are able to make fairly accurate personality judgments of others, recent technological advances in machine learning made computers better at predicting personality than humans. In this review, we will focus on computer-based perso...

Neuromarketing showed up as a new interdisciplinary field that bridges neuroscience and marketing. A relatively young field that was born within the "neuroculture" matrix is covered with a veil of mystery and often misrepresented in the media as a powerful tool used by corporations to manipulate consumers' preferences, purchasing behavior, etc. In...

Transfer from social to semantic web brought us to an era of algorithmic society, placing issues such as privacy, big data and AI in the spotlight. although neutral by their nature, the power of big data algorithms to impact societies became major concern outcoming with fines issued to Facebook in the US. These events were initiated by alleged brea...

The Annual Attitude Examination Survey consisting of 366 questions was deployed on nationally representative sample in Serbia to get 2608 responses on the Oxford Happiness Inventory and Multiple Lickert scale questions concerning attitudes, fears, media use and closeness of different social categories to the participants. Research results confirm a...

Whistleblowing cases that shook intelligence community in the last decade have something in common. Edward Snowden, Bradley Manning, and Reality Winner are all members of a single generation - Millennials. We challenge the viewpoint that depicts this generation as a potential "insider threat." Millennials do have certain psychological traits and at...

5G is a critical sensitive technology that could endanger public safety. Recent progress of Huawei in the number of patents relating to 5G caused a trade war over the issue, with multiple actions from the U.S., including restrictions towards Chinese companies. This paper seeks to explore the issue of 5G around global security and the struggle for g...

Social media are becoming an indispensable communication tool today, including political communication. Therefore, technological companies running them have a great power. Every intervention they have in the public sphere may have far-reaching consequences. We will focus on two cases of the influence of technological companies on media, election an...

State represents a social phenomenon which is constantly changing - just like all political actors. The direction of that evolution is determined by the development and current state of the art in technological domain. That explains how the rise of social media and new ICTs has shaped the contemporary political communication. This paper sheds light...

Global environmental concerns and rapidly increase demands for energy, coupled with permanent progress in renewable energy technologies, are creating new opportunities to utilize renewable energy resources. Solar energy is the most abundant, inexhaustible and clean of all the renewable energy resources. Photovoltaics generate electrical power by co...

Fears, attitudes, closeness of different social categories and media use were explored by through the Results of Oxford Happiness Inventory and Multiple Lickert scale. Findings include that happier individuals are better connected to their family, express positive stands on teachers, professors, sport workers and members of some nations. These noti...

The unique possibilities of online social networks such as real-time data access, knowledge of users' changing preferences and access to their statuses provide the possibility for innovation in the analysis of people's behavior and opinions, when compared to classical offline methods. Literature review shows lack of studies about the use of public...

The Oxford Happiness Inventory and Multiple Lickert scale were deployed to get 2608 valid inputs on questions about attitudes, fears, media use and closeness of different social categories to the participants. Research results confirm all hypotheses. Quantity of television use decreases happiness. As for the quality of television and newspapers use...

The Oxford Happiness Inventory and Multiple Lickert scale were deployed to get 2608 valid inputs on questions about attitudes, fears, media use and closeness of different social categories to the participants. Results confirm that happiness is affected by certain personal stands and characteristics of research participants such as those indicating...

The Annual Attitude Examination Survey consisting of 366 questions was deployed on nationally representative sample in Serbia to get 2608 valid inputs on the Oxford Happiness Inventory and Multiple Lickert scale questions concerning attitudes, fears, media use and closeness of different social categories to the participants. Research results confir...

Advances in mobile devices technology enabled media access anywhere and anytime. Appearance of social networks opened new realms of life simulation, potentially boosting media addictions. Personal characteristics in combination with stressful situations may be causing repression of inner impulses, thus provoking some psychological conditions such a...

Appearance of social networks opened new realms of life simulation, potentially boosting media addictions. Because of appearance and widespread use of new media, there is a need to explore potential hazards of such activities, one of them being media addiction. In that way it may be significant to examine relationship of media addiction and stressf...

Increase in media use places question of media addiction as important issue for general quality of life. In those terms there is an assumption that personal characteristics in combination with stressful situations cause repression of inner impulses, thus provoking some psychological condition such as depression, anxiety or loneliness. This research...

Two aspects of technologically driven civilization are evident: availability of new media and interactivity. This study examines media addiction on three levels: purpose of use, medium of choice and online application utilized. Media addiction increases with those who use media for fun as opposed to individuals who use media for information; level...

This paper presents the simultaneous optimization of the depths of the horizontal roof overhangs for the design of a residential summer house for house operation during summer season in Belgrade, Serbia. The overhangs facing south, east, and west are made by using reinforced concrete. The two objective functions are used such as (1) minimizing the...

Appearance of the Internet and its spread to 38.8% of world population from 1995 to 2013 indicate that new media bring significant changes to societies around the world. Features of new media such as interactivity and possibility to use it from anywhere anytime indicate the Internet may be highly addictive. Data point to increases in overall media...

The paper presents investigations of space heating metering in a residence in a multistory residential building. The entire building is heated by a district heating system (DHS). The residence may be heated by DHS and/or electrical energy. The analyzed residence may be either the non-disconnected or disconnected from DHS. The residence has a low he...

Social networks, such as Facebook, Twitter and LinkedIn have been becoming very popular during the last few years. Facebook is currently the world’s most populous “country” with more than 1 .3 billion “ inhabitants”. According to the statistical data, the users share their impressions daily in the form of statuses about upcoming events and present...

Due to the current environmental situation, saving energy and reducing CO2 emission have become the leading drive in modern research. For buildings that require heating, one of the solutions is to optimize a thickness of their thermal insulation and thus improve energy efficiency and reduce energy needs. In this paper, for a small residential house...

An investigated sea-shell solar concentrator is non-imaging, asymmetric, stationary and has long trough. This concentrator consists of a parabolic, cylindrical trough reflector, a flat double-sided flat absorber (for heat production), and a flat aperture. Three concentrators of such design were investigated by specular solar ray tracing with the so...

This exploratory study seeks to expand previous research by addressing the main research hypothesis that increase in media addiction causes decrease in political participation. Further research hypotheses are that the bigger media addicts are people who have less confidence in future, who fear about present and future, who are not interested in pol...

Public opinion is important for political decisions. Politicians change public attitudes. They often turn public disagreement to predominant support for some policies (Mutz, etal. 1996). Long term change of political attitudes is caused by slow development of personality types (Riesman 1950). Research efforts in the field of political persuasion we...

Appearance of internet and its spread to 38.8% of world population from 1995 to 2013 indicate that new media bring significant changes to societies around the world. Features of new media such as interactivity and possibility to use it from anywhere anytime indicate internet may be highly addictive. Data point to increases in overall media use ove...

With explosion of technological innovation, people tend to develop an addiction to new media such as mobile devices, computers, and gaming consoles. This study expands the previous research by addressing the overall (new and old) media addiction in Serbia by using eight universal indicators. The study found that 88% of participants are the potentia...

This study examines impact of addictive media use to reception capabilities towards less preferred media. Addiction to all media was measured in order to compare will to receive less preferred media. Results show that those media addicts that are happy with internet are least happy with other media when compared to those who are primarily happy wit...

With explosion of technological innovation, people tend to increase time they spend in the “indirect world” by using new media such as mobile devices, computers, and gaming consoles. The addiction is defined as a dependence on a behavior or substance that a person is powerless to stop. This study expands the previous research by addressing the over...

This paper examines how communication professionals and communication students use social network Facebook. The aim of the research is to categorize survey participants in the following categories: novice, advanced and professional users. Methods of the research were questionnaire and content analysis of the query results. Invitations for survey pa...