Lisa K Lundy

University of Florida | UF · Department of Agricultural Education and Communication

To address science literacy issues, university faculty have to engage in effective science communication. However, social pressures from peers, administration, or the public may silence their efforts. The purpose of this study was to understand the effect of the spiral of silence on faculty's engagement with science communication. A survey was dist...

This publication on interviews for news stories is the fifth of a five-part series on news media writing. This series also covers an introduction to news media writing, news writing for print, grammar and punctuation, and news writing for television and radio. Minor revision by Ricky Telg and Lisa Lundy and published by the UF/IFAS Department of Ag...

This publication about media relations strategy development is the first of a four-part series on media relations. This series also covers working with the media, news releases and public service announcements, and media interview skills. This is a revision with Lisa Lundy of the original publication: Telg, Ricky. 2011. “Media Relations”. EDIS 2011...

This publication covering an introduction to news media writing is the first of a five-part series on news media writing. This series also covers news writing for print, grammar and punctuation, news writing for television and radio, and interviews for news stories. Minor revision by Ricky Telg and Lisa Lundy. Published by the UF/IFAS Department of...

This publication about news release and public service announcement writing is the third of a four-part series on media relations. This series also covers media relations strategies, working with the media, and media interview skills. This is a revision with Lisa Lundy of the following original publication: Telg, Ricky. 2011. “News Releases and Pub...

This publication provides an overview of how to develop effective media relations for your county program. Minor revision by Ricky Telg and Lisa Lundy. Published by the UF/IFAS Department of Agricultural Education and Communication; 5 pp.

This publication on news writing television and radio is the fourth of a five-part series on news media writing. This series also covers an introduction to news media writing, news writing for print, grammar and punctuation, and interviews for news stories. Minor revision by Ricky Telg and Lisa Lundy. Published by the UF/IFAS Department of Agricult...

This publication about news writing for print is the second of a five-part series on news media writing. This series also covers an introduction to news media writing, grammar and punctuation, news writing for television and radio, and interviews for news stories. Minor revision by Ricky Telg and Lisa Lundy. Published by the UF/IFAS Department of A...

This publication provides information on how to prepare for a news interview. This is a minor revision with an added author from the 2018 version.

Related disaster stresses such as employee burnout negatively influences effective disaster response. The prevalence of hurricanes and other natural disasters impact Extension agents around the world. This research explored barriers affecting UF/IFAS Extension agents’ ability to effectively engage in post-hurricane response. Resilience and burnout...

In 2018, Hurricane Michael caused extensive damage in the Florida panhandle as a Category 4 hurricane. Cooperative Extension has a disaster preparedness and information dissemination role in hurricane response (Medford-Davis & Kapur, 2014; Washburn, 2006). Personal resilience focuses on reducing stress and increasing coping abilities in stressful s...

In disaster crises, communication among stakeholders and response organizations are important. In Florida, the role of the County Extension Director (CED) is threefold – educational programming, leadership of a county extension program, and county office administrative responsibilities. However, their primary role in disaster emergencies is to faci...

The purpose of this study was to determine whether Cooperative Extension Service agents and United States Department of Agriculture Natural Resources Conservation Service (NRCS) personnel used a dialogic model of communication in their interactions with cattle producers in the Southwest and Mountain West regarding the topic of climate change. Findi...

Purpose: While Extension agents should be ready to deal with recovery efforts, emotional stress can hinder their ability to respond effectively. This study sought to provide overall insights into Florida’s Extension agents’ ability to engage in post-hurricane response. Design/Methodology/Approach: Resilience and coping literature facilitated a rese...

Environmental communication professionals have been conducting water conservation programs across the nation, recognizing the need to conserve water as one of the top issues facing the United States (U.S.). Research has shown the number of people that will be exposed to water scarcity will steadily increase. This research uses the Situational Theor...

Many consumers are committed to buying local. With the study reported here, we aimed to advance understanding of the influence of culture in the local food movement. The study addressed the presence of cultural indicators in discussions about local food among a sample of Florida residents interested in local food. The influence of culture on partic...

Using framing theory as a guide, this study aims to describe the observed trends found in annual reports of the National Teach Ag Campaign through a qualitative content analysis for evidence of recruitment appeals targeting students of color to pursue a career in agricultural education. Using the constant comparative method, the researchers describ...

On an average, at least one out of eight women are at risk of falling prey to breast cancer during their lifespan. Amongst varied initiatives to spread awareness about breast cancer, the most well-known campaign is Breast Cancer Awareness Month. This article explored, through content analysis, how four different health-related organizations—Susan G...

Residents and decision-makers often perceive information regarding water use differently. This is an issue in Florida where water quantity is a concern, and the distribution of accurate knowledge will be necessary to assist in effective conservation efforts. This study used two online surveys to gain insight into Florida residents’ and decision-mak...

Residents and decision makers often perceive information regarding water use differently. This is an issue in Florida where water quantity is a concern, and the distribution of accurate knowledge will be necessary to assist in effective conservation efforts. This study used two online surveys to gain insight into Florida residents’ and decision mak...

The communication campaign starring Captain Citrus, first released in 2011, was aimed at elementary school students with the goals of encouraging health and agricultural literacy, as well as promoting the consumption of Florida orange juice. This study was designed as a qualitative, inductive framing analysis of the Captain Citrus comic book series...

This study identi ed differences in characteristics of High Water Users (HWUs) based on their perceived importance of plentiful water and their engagement in water conservation behaviors. Differences in the characteristics of high water users based on the level of importance they associated with plentiful water and their engagement in water conserv...

A narrative analysis of Compassion International’s blogger engagement program reveals lessons for nonprofits seeking to partner with bloggers. Compassion went beyond just reaching new sponsors through blogger engagement, but also sought to retain and educate existing sponsors, equipping them as ambassadors for the organization. Compassion’s blogger...

This study looked at gain/loss messages in magazine advertisements across three different food products – a fresh, plant-based product (bananas), a processed, plant-based product (potato chips), and a processed, ani- mal-based product (milk). These food products were all unfamiliar brands for the study participants. Using a 2 (gain vs. loss frame)...

With service-learning and campus-community engagement gaining a foothold in the landscape of higher education, a growing number of university public affairs offices are charged with communicating about this work. Few studies have examined how community-engaged institutions of higher education represent cam- pus-community partnerships through their...

While the Internet has emerged as a significant resource for women negotiating the questions and circumstances that arise during conception, pregnancy and childbirth, it remains unclear what role the Internet plays in challenging the current biomedical paradigm and empowering women to make meaningful choices. This article explores how women use the...

This study found that levels of likelihood to vote can be predicted by the third-person effect. Unlike past studies that treated support for censorship as the main consequence of the third-person effect, this study is the first to examine the direct political implications of the process. A judgment task experiment of 340 individuals who were shown...

This purpose of this study was to explore college students' consumption patterns in regard to reality television, their rationale for watching reality shows, their perceptions of the situations portrayed on these shows, and the role of social affiliation in the students' consumption of reality television. The results of focus groups indicate that w...

In the wake of Hurricanes Katrina and Rita, public relations practitioners balanced accommodating their publics and advocating for their organization. Interviews conducted with public relations practitioners in Baton Rouge and New Orleans, Louisiana, revealed that they primarily focused on accommodating their publics. The experiences of public rela...

The purpose of this study was to determine the effect of message framing on cognitive processing by employees of an internal organizational message. A between-subject factorial experimental design with random assignment was used to test the moderating role of message frames on cognitive processing. Subjects in the study produced a significantly dif...

One of the many organizations dealing with the phenomenon of globalization is the U.S. Cooperative Extension System (CES). Initiatives are in process to internationalize extension with the goal of helping extension clientele prepare for life and work in an interdependent world. To equip CES communicators in effectively communicate the importance of...

Extension professionals are encouraged to market their programs and their organizations, but one of the most important marketing resources - their relationships - could be overlooked. The exploratory study reported here assessed the influence of a relationship-oriented marketing strategy and specific message stimuli on consumer perceptions of a sta...

Reality television has taken America by storm with programming ranging from extreme stunts to police adventures to spoofs on segments of society. Agriculture has been a participant in the reality television boom through a series called “The Simple Life” in which two Hollywood debutantes explore the “realities” of farm life in Arkansas. This study e...

This study uses a descriptive survey to examine the perceptions agricultural scientists have of the news media and the perceived need for media relations skills. The results showed that respondents were more negative about national news coverage and more positive about local news coverage of agricultural and scientific stories. They also were more...

This study sought to adapt and test a methodological framework designed to produce a course evaluation that addresses the unique aspects of distance education while maintaining consistency with current evaluation instruments commonly used to evaluate an institution's on-campus courses. Using the four-step process adapted from Biner (1993), twenty i...

Student attitudes are one of the most important factors when assessing the quality of a distance education program (Keegan, 1990). When examining the research base, a few studies were found that examined the use of student attitudes in evaluating distance education (Biner, 1993; Cheung, 1998). However, sufficient research does not exist to develop...

In 2002, General Nutrition Corporation, Inc. contacted the Department of Food Science and Human Nutrition at the University of Florida to collaborate in offering a series of courses in introducto-ry nutrition for GNC employees in order to equip them with basic nutrition knowledge. The purpose of this case study was to describe the GNC University pr...

Despite the potential promise of agricultural biotechnology, con-sumers' trust and acceptance varies in some parts of the world. To develop a deeper understanding of the differences in news media coverage of agricultural biotechnology in U.S. and British newspa-pers, a framing analysis study was conducted, focusing on the news coverage of three maj...

Models of multifunctional agriculture are becoming more prevalent throughout the world. The multifunctionality of agriculture has implications for the instructional design of distance education programs. Worldwide distance education has become an effective and efficient means for disseminating educational programs. Many extension agents and faculty...

A study was conducted to determine the best means to integrate global concepts into courses, develop new internationally-focused courses, and utilize mechanisms for study abroad experiences for students of the college of agriculture and life sciences at the University of Florida. To conduct the study, a 79 item web-based questionnaire was randomly...

In an attempt to understand how agricultural experience may be related to interest in international learning programs and activities, a study was conducted among undergraduate and graduate students in the College of Agricultural and Life Sciences (CALS) at the University of Florida. The purpose of the study was to develop a better understanding of...