Liping Yan

Liping Yan
shanghai lixin university of accounting and finance · school of business administration

About

3
Publications
65
Reads
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26
Citations
Citations since 2017
1 Research Item
26 Citations
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20172018201920202021202220230246810
20172018201920202021202220230246810
20172018201920202021202220230246810

Publications

Publications (3)
Article
It is becoming increasingly important for service managers and marketers to understand motivations for posting online reviews. Previous studies mainly focused on factors influencing consumers' willingness to post online reviews, but paid little attention to why posters contribute different content in their reviews. This study aimed to identify vari...
Conference Paper
Instance message intelligence, which is deemed as a part of intelligent service system, could provide e-shoppers with help in the service delivery by automatically answering e-customer questions. As such, more interests are aroused in developing more effective and efficient instance message intelligence management practices. To investigate the effe...
Conference Paper
The study aims to investigate the influencing mechanism of customer orientation on e-customer engagement relationship outcomes through perceived support for customer. A total of 525 responses to a survey were collected from e-shoppers in china. The results showed that customer focus and customer feedback have a positive effect on perceived rapport...

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