Line Lervik-Olsen

BI Norwegian Business School | BINBS · Department of Marketing

Although customers are the final judges of innovations, their opinions on firms’ innovations are rarely listened to. In this article, we developed a novel model for examining the antecedents and consequences of perceived firm innovativeness. We argue that when customers cognitively register changes in the value creation introduced by a firm, they p...

Service industries are increasingly unsustainable. Considering consumers as change agents, we show how service innovation may contribute to a service ecosystem that helps achieve emerging sustainability goals. To achieve sustainability the dyadic focus on value-co-creation is complemented with a broader stakeholder perspective, abandoning the share...

Purpose Building on the multi-divisional business model (M-model), the purpose of this paper is to develop a better understanding of triadic business models – T-models – and how they create value for their three categories of stakeholders, i.e., the suppliers, the platform firm and the buyers. The research question that guides the present study is...

Managers are faced with complex decisions when considering automating the front end of a service, where the firm interacts with its customers (e.g., check-in at airports). We develop an analytical model for the optimal decisions as to whether to automate the service and which price to charge. The model accounts for automation-induced customer incon...

Purpose – The purpose of this paper is to provide insight into the decision process behind whether customers complain, and to identify the effects of the situational factor credence quality in this decision process. Design/methodology/approach – A quasi-experimental design is used in which scenarios are applied in combination with a survey to test...

Purpose – The purpose of this paper is to develop a framework for understanding service design and how service design relates to central concepts within service marketing. Design/methodology/approach – For companies, service design is growing in importance and has become a crucial capability to survive in the service-dominant economy. Service desi...

To curb the trend towards obesity and unhealthy living, people may need to change their entire lifestyle to a healthier alternative, something that is frequently perceived to be problematic. The present research, using a large, representative community sample, hypothesized and found that a key factor responsible for why people do not intend to chan...

Purpose – The purpose of this study is to explore three paradoxes of service innovation and provide a way forward for fresh thinking on the topic. Design/methodology/approach – Through a conceptual model of service innovation research, the authors challenge the “pro-change” bias and explore what can be learnt from the duality of service innovation...

Purpose – Improving the commercial success rate of innovations requires alternative approaches based on social science methodologies for identifying subtle, emerging changes in consumer needs and behaviors. The purpose of this paper is to address this call by proposing trend spotting to guide innovation researchers and service managers towards inno...

Purpose – The purpose of this paper is to contribute to the literature on customer orientation by developing and empirically testing a model that attempts to explain the elements that constitute customer orientation and that, in turn, influence customer satisfaction. In particular, this study focuses on how service firms design, collect, analyse an...

Social media is in vogue, but managers need to know their customers' social media readiness to help them overcome any resistance to adopting the new benefits that social media offers and to secure customer satisfaction with the services offered through these channels. In this chapter, the authors present findings from two studies. In the first stud...

Social media is in vogue, but managers need to know their customers’ social media readiness to help them overcome any resistance to adopting the new benefits that social media offers and to secure customer satisfaction with the services offered through these channels. In this chapter, the authors present findings from two studies. In the first stud...

Imagine you are a contestant on the TV quiz show, Jeopardy! The lights, the cameras and all eyes in the audience are on you. The host turns to you and says: The word is 'Bad'. Remember to phrase your answer in the form of a question! Without batting an eyelid, you respond: What is customer service? While the audience applauds your response, the hos...

The current study models perceived justice with complaint handling as a formative construct and assesses its consequences in terms of both cognitive and affective outcomes (i.e. dual processes). The results of the empirical study provide an in-depth understanding how to design truly effective complaint management strategies.

Sammendrag Det er vel dokumentert at bruk av teknologi kan redusere kostnader, men få studier har fokusert på teknologiens innvirkning på forbrukernes atferd. I denne studien anvender vi en anerkjent modell fra tjenestemarkedsføringen i en teknologikontekst. Vi belyser hvordan etablerte relasjoner mellom variablene kundetilfredshet, emosjonell (aff...

It has been well documented that employing self-service technology (SST) results in considerable cost savings but few studies have examined its impact on consumers’ behavior. We apply a well-recognized model from the field of services marketing in an SST context. We examine how the established relationships between satisfaction, affective and calcu...

Purpose The objective of this research is to provide insight into the management of service quality and emotions across customer relationships in the business‐to‐consumer market and to identify which segmentation method, i.e. conceptual versus data‐driven, is more effective for this purpose. Design/methodology/approach A cross‐sectional customer s...

Purpose The study is motivated by business' mixed response to increasing demand for customer service, leaving the question as to its impact on performance open. The study is concerned with the impact of customers' perception of customer service (bad/good) on variables that are known to drive revenue, i.e. customer satisfaction, perceived relative a...

Building on theory from consumer behavior this paper investigates the impact customer service may have on customer satisfaction, relative attractiveness, and commitment (affective and calculative). The findings indicate that independent of level of customer service its impact on all constructs is significant. Interestingly, customers who report a l...

Perceived equity is a key psychological reaction to the value that a service company provides. Yet equity research has focused on a customer’s satisfaction with relatively well-defined service episodes or transactions. The authors argue and show that equity plays a very different role in affecting customer loyalty as one moves from transaction-spec...

Abstract Research pertaining to return on quality is primarily based,on the disconfirmation of expectation paradigm,usingpast experience,as the key predictor of future intent. This paper uses perceived relative attractiveness today and tomorrow,as predictors of intent. Based on the theoretical model and data sampled we report three findings. First,...