Lindiawati Lindiawati

• master of management
• Lecturer at Sekolah Tinggi Ilmu Ekonomi Perbanas Surabaya

Keterikatan hubungan antara mahasiswa dan alumni dengan perguruan tinggi memiliki peran penting dalam memengaruhi keberlanjutan institusi pendidikan tinggi. hubungan ini dapat membawa dampak baik atau buruk terhadap perguruan tinggi, dengan mahasiswa dan alumni menjadi faktor utama yang memengaruhi variabel penting seperti pengalaman merek, kualita...

Banking industry encounters some risks that have to be anticipated. One of the risks is reputation risk which has been considered crucial due to its ease to happen uncontrollably because some of the causes come from external perception on the banks. To maintain bank reputation, a program considered powerful is doing corporate social responsibility...

The problem challenged by MSMEs in ‘Rusunawa’ ( a rented simple flat belonging to the local government of Surabaya), at Wonorejo, Rungkut District, Surabaya is the low market response due to the lack of the quality of photos of MSME products as digital content. Therefore the solution offered is learning and practicing photography and digital image....

Nginden Jangungan Village, which is located in Sukolilo sub-district, Surabaya, has an area with low socioeconomic conditions whis is contrast to its surroundings of good private universities, expensive housing area, shopping block2, hotels, luxurious places of worship, and an international hospital. Thus, this area with poor conditions is like a p...

Brand community has been extensively built and developed by either the companies or the customers voluntarily. These two gorups with different perspective hold different purposes. For the companies, brand community is considered an effective marketing strategy which is expected to achieve customer brand engagement. Anyhow, often companies focus mor...

Corporate Social Responsibility (CSR) is one of strategicmarketing concept son social causes. The purpose of this study is to explain the influence of CSR’s dimension on dimension of brand image in PLN Company in Indonesia. This study focuses on legal and ethical responsibilities that can enhance the positive functional and symbolic image. Sample o...

Perkembangan trend batik tidak lepas dari perkembangan trend asesoris, karena tampilan batik menjadi lebih elegan dengan didukung asesoris. Motif batik dan desain asesoris terus berkembang seiring dengan kreatifitas pikiran manusia serta perubahan selera pasar. Batik Jumputan Lukis yang dikembangkan UKM Ujung Galuh Surabaya juga mengalami fenomena...

This study attempts to examine the financial literacy level of SME’s owner in East Java based on demographic aspect. The sample was taken from 65 SME’s in East Java which produce prominent local product. The data were collected by using survey method and deep interview. They were analyzed using descriptive explorative and also cross tabulation for...

the private colleges is important since the students may decide to leave for other colleges or universities at the beginning semester. This study is to evaluate the potential retention of college students newly recruited by a college. This researchsurveyed 112 new students of STIE Perbanas Surabaya. The sampling was convenient sampling technique. T...