Linden Brown

The Customer Culture Imperative reveals the key disciplines of customer culture that consistently predict enhanced, sustainable business results. Each one is linked to a particular strategy and drives predictable and measurable improvements in one or more business performance factors--from innovation and customer satisfaction to growth in sales and...

The most comprehensive and authoritative introductory marketing text available for Australian students. The new edition has been completely updated to reflect recent changes in marketing theory and practice caused by new technologies and new ways of organising. Three Australian authors.<br /

Purpose The authors believe that corporate culture, if correctly aligned with the external environment, is the key to long‐term organizational success. The paper aims to explain how CEOs can take an abstract concept like culture, visualize it, and take steps to harness its power to create enduring competitive advantage in the marketplace. Design/m...

Marketing: plus one key student access kit online. <br /

By the year 2000 over a billion people will be connected to the electronic network commonly known as the Internet. Already the Internet can easily be accessed by anyone who has a reasonably configured PC with Netscape Mosaic software and a modem. This network constitutes a whole new marketplace in its own right. Already thousands of firms are marke...

By the year 2000 over 1 billion people will be connected to the electronic network commonly known as the Internet. In 1995, the Internet can easily be accessed by anyone who has a reasonably configured PC with Netscape Mosaic software and a modem. This network constitutes a whole new marketplace in its own right. Already thousands of firms are mark...

An information-driven, techno-economic paradigm based on the microprocessor has emerged and is having a direct impact on the formation and management of strategic alliances. Strategic alliances are being forged between members of the computing, telecommunications and media industries to develop a supporting information infrastructure. Technology fr...

Research, experience and intuition, all indicate that the dominant market leaders — the company that stands out above the rest — has significant advantages in the market which it dominates. These translate into the ability to manage the market and the competition and to return the highest profitability in both the short and long-term.

Chapters 3 and 4 analysed the different types of strategies that enable a firm to compete for the mainstream market and develop as a major force in the industry. In this chapter, attention is turned to niche marketing, where the focus remains narrow and specialised in one or perhaps two segments of the market. The company’s task is to develop a pos...

The previous five chapters of this book provide a basis for analysing competitive marketing strategies of businesses.

The banking industry is a good example of undifferentiated markets in which a number of large competitors exist, none of whom have a dominant share, but all of whom are seeking a leadership position.

The twenty-six cases in this book can be used in a variety of ways to enhance learning by the marketing strategy student and practitioner.

In some industries, a major new strategy has enabled a challenger to attack the largest shareholders in the market, to achieve a strong competitive position and in a few instances market leadership. To achieve this, a company must be aggressive, well focused on objectives and strategies and adopt the offensive attitudes noted in Section 2.

This book is about competitive advantage — establishing, building, defending and maintaining it — and the strategies required to do that in a competitive environment. What those strategies should be will depend upon an organisation’s existing competitive position, where it wants to be in the future, its capabilities and the competitive market envir...