Linda Ryan Bengtsson

Karlstads Universitet

Purpose This article examines the ways in which the popular music industry markets artists through integrated transmedia marketing campaigns. These campaigns unfold across multiple media and create multiple pathways for audience engagement, particularly fan engagement, across social media platforms. The purpose is to further theorise the relationsh...

Virtual reality (VR) immerses users in others’ lives, creating empathy and understanding long after the VR scenario has finished. As VR technology has matured, VR scenarios have begun to be used in complex real-world areas such as education, health and organisational change. These scenarios can be of variable technical quality, with limited interac...

This article presents an action-research study investigating a spatially sensitive innovation process of place-based experiences in a rural area of Sweden. Lately, there have been a growing number of initiatives focused on developing location-aware mobile media – geomedia technologies – to offer place-based digital experiences within tourism. Drawi...

Over the last decade, the music industry has adapted its promotional strategy to take advantage of the fluid, contemporary, platform-based transmedia landscape. For researchers of contemporary culture, the multiplicity of promotional activities creates substantial methodological challenges. In this article, we present and discuss such methodologica...

This paper focuses on collaborative geomedia research methodologies. Geomedia can be described as intersecting theories and practises from media and communication studies and human geography. By using the concept of collaborative geomedia we point to a research approach in which tourism actors, researchers, designers and visitors together develop p...

This book introduces and develops the concept of geomedia studies as the name of a particular subfield of communication geography. Despite the accelerating societal relevance of 'geomedia' technologies for the production of various spaces, mobilities, and power-relations, and the unquestionable emergence of a vibrant research field that deals with...

The fast pace of technical development within the tourism industry creates a gap between technology and the resources and knowledge of many small business owners. By launching the Geomedia approach within the research field in tourism studies, we are building a bridge between technology and people and connecting media with a place-based perspective...

Our contemporary popular culture is at the same time unprecedentedly intriguing and hard-grasped. When trying to describe the vast landscape of branded, interconnected commodities that largely constitute this culture, it is easy to run out of words. While we have grown accustomed to saying that new media accelerate the pace of this culture, we rema...

When Swedish artist Tove Styrke released her album Kiddo (2015) on Spotify, she mobilized her fans through an immersive marketing campaign that stretched across and beyond media platforms: an 8-bit game, Spotify, Facebook, Twitter, Dreamhack, and a major Swedish music festival were key campaign platforms. The campaign construction was hardly unique...

This study uses three contemporary Scandinavian interactive art installations, ‘Colour by Numbers’, ‘Emotional Cities’ and ‘Climate on the Wall’, to explore how interactivity plays into the relation between humans, technology and social space. The integration of interactive art installations in public space raises issues regarding humans’ sense of...