
Linda AlkireTexas State University | TxSt · Department of Marketing
Linda Alkire
Doctor of Philosophy
About
42
Publications
38,279
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1,227
Citations
Citations since 2017
Introduction
Assistant Professor in Marketing at Texas State University
Additional affiliations
Education
September 2011 - September 2015
September 2007 - June 2010
September 2004 - June 2007
Publications
Publications (42)
Purpose
– Adopting the transformative service research (TSR) perspective, the purpose of this paper is to investigate the impact of positive customer feedback on the well-being of front-line employees, companies, and society. Using a multidisciplinary approach, the overlooked area of “positive feedback” is explored resulting in the development of t...
Purpose
– Front-line employee (FLE) well-being is an under-researched field. Contrasting the prevailing view that Positive Customer Feedback (PCF) can only have ‘positive’ impacts, this study aims to answer the counterintuitive question: Could the apparently positive construct ‘Positive Customer Feedback’ have a negative impact on the well-being of...
Purpose
This study aims to explore how the attitudes, motivations and practices of informal entrepreneurs, who choose service exclusion, prevent them from recognizing and taking advantage of transformative opportunities and embracing change.
Design/methodology/approach
The authors conducted a two-year study to explore five types of informal entrep...
Purpose
Profound economic, social, political and environmental problems are cascading across modern civilization in the 21st century. Many of these problems resulted from the prevailing effects of rational economics focused on profit maximization. The purpose of this paper is to reframe the mindsets of scholars, firms and public policy decision-mak...
Given the well-documented relationship between lifestyle, disease burden, and healthcare costs, there is a greater need to investigate individual factors in health-related attitudes and behaviors. This research extends the rich knowledge developed around engagement, in particular customer engagement, to a new understudied setting – namely, public h...
Purpose
The purpose of this special issue is to advance discussions on how the richness, complexities and challenges of the Middle East and Africa (MEA) context can contribute to the understanding of under-researched, as well as newly emerging, phenomena within the service research field.
Design/methodology/approach
This special issue of the Journ...
Purpose-The purpose of this special issue is to advance discussions on how the richness, complexities and challenges of the Middle East and Africa (MEA) context can contribute to the understanding of under-researched, as well as newly emerging, phenomena within the service research field. Design/methodology/approach-This special issue of the Journa...
Events in the year 2020 threw human service systems into chaotic states, threatening peoples’ lives and livelihoods. Before 2020, there were many profound challenges to human life that had been well documented by efforts such as the United Nations Sustainable Development Goals. The COVID-19 pandemic seems to be a “last straw” crisis that has destab...
Digital technology is an integral part of today's healthcare, yet little is known about how these technologies affect healthcare customers' experience. This study uses regulatory focus theory to understand how consumers' role clarity, perceived usefulness, ease of use (i.e., promotion orientation), security, and trust (i.e., prevention orientation)...
Transformative service initiatives (TSIs) refer to activities by organizations (public, private, nonprofit) or volunteers to serve people experiencing vulnerabilities, including long-term challenges (e.g., refugees, homeless people, undocumented immigrants, ex-convicts) and try to improve their well-being. To advance the concept of TSI, this study...
The global refugee crisis is a complex humanitarian problem. Service researchers can assist in solving this crisis because refugees are immersed in complex human service systems. Drawing on marketing, sociology, transformative service, and consumer research literature, this study develops a Transformative Refugee Service Experience Framework to ena...
This research examines how patient experience is affected by various generational cohorts’ perceived ease of use and usefulness of healthcare patient portals and how this experience, in turn, shapes cohort technology use. Results suggest that digital technology needs to be designed and implemented with cohorts in mind. This study complements resear...
Purpose
The purpose of this study is to highlight the role that service firms can play to improve societal health and create symbiotic value, defined as value created as a result of collaborative relationships between the firm, its employees, customers and the communities in which it operates.
Design/methodology/approach
This manuscript examines t...
Rethinking the workplace experience as a means for enhancing the well-being of frontline employees (FLEs) represents a key priority for services. The well-being of frontline employees leads to improved performance and better customer service, such that it enhances the firm's overall competitive advantage and revenue. Therefore, engagement-facilitat...
Significant developments have been made in the service sector highlighted by the increasing adoption of automated services, use of virtual agents and artificial intelligence, and in the introduction of consumer-facing service robots (Hollebeek et al. 2017). Service robots, operate in service environments across the globe, interacting with consumer...
Companies’ spending on influencer marketing campaigns is growing exponentially. In 2016, firms invested more than $80 billion on influential social media users (ANA 2018). These users are considered “influential” as they contribute to the formation of attitudes toward products and services of a large number of other social media users. The basic id...
Purpose
Elevating the human experience (HX) through research collaborations is the purpose of this article. ServCollab facilitates and supports service research collaborations that seek to reduce human suffering and improve human well-being.
Design/methodology/approach
To catalyze this initiative, the authors introduce ServCollab's three human rig...
Purpose
The purpose of this paper is to provide an interdisciplinary framework bridging service design and social entrepreneurship with transformative service research (TSR) to create greater synergetic effects to advance wellbeing and drive social impact.
Design/methodology/approach
This research provides an interdisciplinary review and synthesis...
Humanistic Management and Transformative Service Research literatures share the common goal of addressing the increasingly growing global challenges faced by humanity. Recently, organizations have been called to further engage in social innovation in service (SIS) in an attempt to address these challenges. However, the existing service literature d...
Artificial intelligence (AI) is radically transforming frontline service encounters, with AI increasingly playing the role of employee or customer. Programmed to speak or write like a human, AI is poised to usher in a frontline service revolution. No longer will frontline encounters between customer and employee be simply human-to-human; rather, re...
Despite the substantial budgets spent on Corporate Social Responsibility (CSR), customers’ reactions toward companies’ socially responsible strategies are not always in line with companies’ goals. This is mainly due to the rising CSR-related-hypocrisy occurring as a customer response to a common concern that companies are investing in symbolic CSR....
Purpose
The purpose of this paper is to provide a framework for guiding social innovation in service (SIS), defined as the creation of novel, scalable and sustainable market based service offerings that solve systemic societal problems.
Design/methodology/approach
This research provides a review and synthesis of transdisciplinary literatures to es...
Purpose
Internet user privacy risks have been a topical subject with respect to consumers, corporations and governments. In line with the recent privacy scandals linked to social media, the aim of this study is to explore users’ privacy protection behaviors (PPB) on Facebook through the actions they take to protect their privacy, their underlying...
Purpose
Grounded in Transformative Service Research, the purpose of this paper is to explore the mechanisms by which bank information transparency influences consumer’s financial well-being (FWB). The authors propose that customer attitudes toward the brand and the subjectively perceived ability of individuals to deal with the financial challenges...
Purpose
Smart technologies and connected objects are rapidly changing the organizational frontline. Yet, our understanding of how these technologies infuse service encounters remains limited. Therefore, the purpose of this paper is to update existing classifications of Frontline Service Technology (FST) infusion. Moreover, the authors discuss three...
Humanistic Management and Transformative Service Research literatures share the common goal of addressing the increasingly growing global challenges faced by humanity. Recently, organizations have been called to further engage in social innovation in service (SIS) in an attempt to address these challenges. However, the existing service literature d...
Purpose
The purpose of this paper is to challenge service researchers to design for service inclusion, with an overall goal of achieving inclusion by 2050. The authors present service inclusion as an egalitarian system that provides customers with fair access to a service, fair treatment during a service and fair opportunity to exit a service.
De...
This conceptual paper argues that Transformative Service Researchers (TSR) can work on solving the global refugee crisis. For this purpose, we explore the breadth and depth of the global refugee crisis through the lens of TSR. We advocate the need to consider “relieving suffering” as an overlooked TSR outcome by encouraging deeper research that see...
Purpose
The purpose of this paper is to highlight the importance and extend the understanding of the underresearched concept of personal positive customer feedback (PCF). By comparing and contrasting front-line employees’ (FLEs) and customers’ perspectives, this study aims to develop a deeper understanding of the main elements, characteristics of...
This conceptual paper answers the question: How do we design service experiences in whole to increase the well-being of all participants in the healthcare system – patients, families, and caregivers? In order to do so, we position service design as an essential tool and even a mindset needed for transformative service research success. We discuss t...
Purpose
The purpose of this paper is to make two main contributions: first, showcase the diversity of service research in terms of the variety of used theories and methods, and second, explain (post-publication) success of articles operationalized as interest in an article (downloads), usage (citations), and awards (best paper nomination). From th...
Purpose
This paper aims to outline the purpose, planning, development and delivery of the “1st Academic-Practitioner Research with Impact workshop: Customer Experience Management (CEM) and Big Data” held at Alliance Manchester Business School on 18th and 19th January 2016, at which four subsequent papers were initially developed.
Design/methodolog...
We propose a 'Value-Dominant Logic' approach to complement HRI research by integrating two well-known user-centric methodologies from the field of marketing. From the results of laddering interviews accompanied by a visual projective technique we show that consumer value perceptions of robots in a retail service environment are of a paradoxical nat...
Customer Experience Management: Enhancing Experience and Value Through Service Management represents a paradigm shift in how we think about customers and employees; customers and employees are perceived as partners, with an equal stake in the firm, rather than as external entities. Managers who conceptualize their offerings as essentially service o...