Lina Gomez-Vasquez

The University of Tampa | UT · Department of Communication

The aim of this investigation was to gain a broad sense of the implementation of digital social networks for teaching and learning by instructors in higher education. We were particularly interested in examples of instructors' use of digital social networks in their courses, the benefits and challenges of specific platforms for teaching and learnin...

This paper examines how health and fitness content creators use personal branding factors when planning short-form video content to engage and strengthen relationships with followers on TikTok. The study was conducted using a quantitative content analysis technique to analyze aspects that form a creator’s brand awareness, including technical aspect...

Social media platforms contribute to the dissemination of information and encourage communication between health agencies and the public, especially during health crises. Public health agencies must engage in carefully crafted educational, communicative, and interactive practices to be effective in their messaging to build relationships with the pu...

Informal learning in online social communities encourages a sense of belonging and support in a casual environment while enhancing members' knowledge and expertise. Several studies have explored the use and benefit of online social communities, particularly in the education field. Yet, little research examines how informal learning occurs in other...

This study examined the student experience (n=507) during emergency remote learning at a medium-sized private southeastern university during the COVID-19 pandemic, leveraging the Social Presence Model (SPM) as a guiding framework. Tensions were high at this critical time as students were stressed with financial burdens, supply shortages, overlappin...

Social media has brought opportunities for individuals to access news, data, and information immediately. These interactive platforms are a fundamental part of people’s everyday life where they can create, share, and curate content. There is no doubt that social media has changed the way organizations and companies communicate and cultivate relatio...

To offer order during a rapidly growing pandemic, in mid-March 2020, various academic leaders at a midsized, private institution communicated directives to the university community. Faculty largely adapted quickly to the inundation of email and confusion by finding their students, learning technologies on-the-fly, and triaging their curricular plan...

Online professional communities on Twitter are increasingly gaining attention among users due to benefits such as knowledge sharing, professional development, and relationship building. Millions of hashtags are used every day in different disciplines (e.g., #educhat) or everyday situations (e.g. #MondayMotivation). Hashtags have led to the creation...

Traditional media (e.g., press, radio, TV) have been used for public health prevention and communication, showing positive results in terms of reach and public acceptance. Despite extensive research on health communication, few studies have analyzed the importance of using social media for health communication, especially about conveying and sharin...

The hashtag #PRProfs has emerged as a prominent indexing tool for topics related to the public relations profession. The hashtag provides a point of connection among educators, professionals, students, and various types of organizations. Using quantitative content analysis and social network analysis techniques, the researchers examine 1,556 tweets...

We posit a key goal of firms’ corporate social responsibility (CSR) efforts is to influence reputation through carefully crafted communicative practices. This trend has accelerated with the rise of social media such as Twitter and Facebook, which are essentially public message networks that organizations are leveraging to engage with concerned audien...

p>La responsabilidad social universitaria (RSU) es la gestión ética y transparente de los procesos administrativos, educativos, cognitivos y sociales que realiza una institución de educación superior. Cada vez más son las universidades que practican la RSU no solo en Latinoamérica sino también en Estados Unidos y Europa, esto con el fin de reducir...

Social media is an influential tool that can give more reliability on consumers’ perceptions of products and brands (Goldsmith & Horowitz, 2006; Mangold & Faulds, 2010). Many marketers today are communicating and advertising using different types of social media sites which are authentic and can lead to better brand knowledge among consumers and fa...

In the age of new media, communication still remains the missing piece in the practice of Corporate Social Responsibility (CSR). Traditional media (ruled by one-way communication processes) have failed to promote an open and interactive communication process with different groups of stakeholders. Previous research has also shown that corporate webs...

The practice of social responsibility does not limit only to corporations, companies or NGOs, universities are also responsible for all the impacts that cause their operations towards their publics, the society at large and the environment. University social responsibility (USR) is a recent concept and practice developed in Hispanic America which h...

Although social media platforms provide interactive richness for two-way conversations, communication about CSR issues on these platforms is still treated as a one-way approach among many companies. In fact, it remains unclear if stakeholders are also crafting unidirectional CSR messages on these platforms. Few empirical studies on CSR communicatio...

Social media platforms have changed the way people stay informed, communicate with others, and share ideas. These interactive social platforms are used for many purposes from being in contact with family and friends to promote products and services. However, little is known about the use and importance of social media for health prevention, especia...

ABSTRACT Background: Despite extensive research on health communication, few studies have analyzed the importance of using social media for health communication (Thackeray et al. 2012), especially for conveying and sharing health experiences and information (Donelle and Booth, 2012). Twitter, for instance, is an important platform for the promotion...

The chapter examines the employment of unique social media concepts (e.g., dialogue, engagement, mobilization, authenticity, influence, and transparency) for CSR communication among top companies in Latin America. A quantitative content analysis of 1,000 tweets from corporate official accounts of the top 25 largest firms in the Latin Trade ranking...

Corporate Social Responsibility (CSR) has grown in importance, significance, and acceptance in the last decades in different scenarios and sectors. CSR has been included in multiple debates, theories, studies, and research around the world. Over the past decade, Ibero-American countries (Latin America, Portugal, and Spain) have improved in economic...

Social media is an influential tool that can give more reliability on consumers’ perceptions of products and brands (Goldsmith & Horowitz, 2006; Mangold & Faulds, 2010). Many marketers today are communicating and advertising using different types of social media sites which are authentic and can lead to better brand knowledge among consumers and fa...

Muy poco se conoce sobre el uso e importancia de las redes sociales para la comunicación y prevención en salud (Anand, Gupta y Kwatra, 2013; Thackeray et al., 2012). Más aún, existen pocos estudios sobre este tema, específicamente en la población universitaria. Esta investigación tiene como objetivo analizar el empleo de las redes sociales como pla...

With the popularization of social media, companies have had to change their communication strategies and approach to attract customers. Social media are web-based media and mobile technologies for social interaction and communication, and it can include social networking sites (Facebook, LinkedIn), micro-blogs (Twitter, Tumblr), blogs, wikis, video...

The communication of messages and initiatives still remains the missing piece in the corporate social responsibility (CSR) practice. Traditional media and corporate websites (ruled by a one-way communication process) have failed to promote an open and interactive CSR communication process with different groups of stakeholders. Facebook, Twitter, Y...

Las redes sociales se han convertido en una plataforma de comunicación poderosa para las organizaciones no importa su naturaleza. Actualmente los jóvenes son uno de los grupos con mayor presencia en redes sociales y su uso continúa en aumento. Por lo tanto, las instituciones de educación superior deben estar preparadas para afrontar estos cambios e...

Esta investigación tiene como objetivo analizar el uso de las redes sociales, principalmente Facebook, como medio de información, comunicación y movilización por parte de empresas puertorriqueñas, Se escogió como muestra a las 400 empresas puertorriqueñas con mayor índice de ganancias publicadas en el listado de la revista Caribbean Business del 20...

Previous studies (especially in the US nonprofit sector) have found that organizations' overall use of social media platforms are focused on one-way communication strategies. Although more people are connecting everyday through social media, it seems companies are using social media for informational purposes rather than engaging stakeholders in co...

Purpose To review and understand the importance of a well-known movement among universities in Hispanic America called “university social responsibility” (USR). USR places responsible and sustainable practices in the bottom line of everyday university management processes (e.g., campus operations, teaching, research, and community outreach). Method...

This paper aims to discover who the most important “CSR actors” are and what they are discussing about CSR on twitter. Our research conducted a content analysis of 1623 public tweets from different twitter users. Cross collaboration between actors is needed in order to enrich the practice of CSR communication.

Today, the practice of social responsibility has not only gained importance and recognition in the corporate world, but also in the academic setting. Higher educational institutions, as centers of knowledge, are also good corporate citizens that worry about the impacts that cause their operations to different groups of stakeholders. In Latin Americ...

La Responsabilidad Social Corporativa (RSC) puede definirse como una gestión responsable sobre el manejo de las operaciones de las empresas y su impacto en la economía, la sociedad y al medioambiente. En la actualidad existen diferentes herramientas para la comunicación de la RSC, siendo los medios sociales una de las plataformas de comunicación má...

The practice of Corporate Social Responsibility (CSR) places opportunities for companies to re-think how everyday management decisions can affect society and environment. Today, companies use different avenues to communicate CSR practices. For instance, social media is currently one of the most important and powerful communication channels, providi...

he purpose of this investigation is to discover alignments between the curricula of business schools and the overall CSR campus initiatives in order to find common CSR trends according to the seven core subjects of the ISO 26000 in social responsibility. It is important to understand to what extent US business schools and universities are committed...

"Since many decades ago the practice of corporate social responsibility has gained importance in our society. We have also witnesses in recent years of a growing number of companies including social responsibility practices in their daily operations. What is the reason of this increase? A possible explanation could be that different groups of stake...

Any thought about electronics and their marvelous progress in the last few decades,brings to mind the need to carry a power cord or a battery pack for its use along with thedevice. However, the increasing cost of electricity and the pollution associated with fossil fuelsremind us of the price of that progress. In addition, the technical marvels of...

Social media platforms are surrounded by conversations, messages, and ideas about numerous subjects. Sustainability and Corporate Social Responsibility (CSR) are no exceptions in these discussions where collaboration, empowerment, and sharing are the key cores of these platforms. One of the most widely used social media sites is Twitter. Twitter is...

Corporate social responsibility (CSR) has become an essential component in the man agement of companies around the globe. Any key strategy used for CSR administration must reflect strong and effective communication channels to show CSR efforts. This study analyzes how the top 50 American profitable corporations from the Fortune 500 of 2009 communic...

Companies around the globe are embracing and adapting social media for many different intentions: customer service, marketing, internal communications, public relations or corporate social responsibility, etc. It is now a reality that social media is channging the way stakeholders and companies communicate daily, providing opportunities for coll...