Lija Greenseid

• Doctor of Philosophy
• Greenseid Consulting Group, LLC

While overall tobacco use rates continue to drop, higher rates persist among people with low-socioeconomic status (SES). Engaging organizations that are trusted messengers in these communities and where people with low-SES are receiving services may be an effective way to connect the individuals with existing cessation services. ClearWay Minnes...

Context: Tobacco users in all 50 states have access to quitline telephone counseling and cessation medications. While studies show multiple calls relate to quit success, most participants do not complete a full call series. To date, quitline program use studies have analyzed single factors-such as number of calls or counseling minutes. Objective:...

Tobacco tax increases are associated with increases in quitline calls and reductions in smoking prevalence. In 2013, ClearWay Minnesota(SM) conducted a six-week media campaign promoting QUITPLAN® Services (QUITPLAN Helpline and http://quitplan.com ) to leverage the state's tax increase. The purpose of this study was to ascertain the association of...

This study uses an online survey panel to compare two approaches for assessing ad awareness. The first uses a screenshot of a television ad and the second shows participants a full-length video of the ad. We randomly assigned 1034 Minnesota respondents to view a screenshot or a streaming video from two antitobacco ads. The study used one ad from Cl...

Background Health systems play key roles in identifying tobacco users and providing evidence-based care to help them quit. Health systems change ¿ changes to health care processes, policies and financing ¿ has potential to build capacity within these systems to address tobacco use. In 2010, ClearWay MinnesotaSM piloted a health systems change fundi...

Issue: Health systems play a key role in identifying and treating tobacco use. Systems change changing the processes for how health care is delivered can build the capacity of health care systems by establishing sustainable, integrated solutions to address tobacco use. Description: Between 2010 and 2012, ClearWay Minnesotasm piloted and evaluated a...

Smokefree policies are enacted to protect individuals from secondhand smoke; however, these laws may have broader cessation effects. This study investigated the relationship between Minnesota's local and statewide smokefree policies and quitting outcomes among cessation program enrollees. Data were collected from 2006 to 2008 from two groups of par...

Supplementary figures. Figure S1. Paid media, earned media, and service volumes included in statistical models, July 2005 - June 2006. Figure S2. Paid media, earned media, and service volume included in statistical models, July 2006 - June 2007. Figure S3. Paid media, earned media, and service volumes included in statistical models, July 2007 - Jun...

This observational study assessed the relation between mass media campaigns and service volume for a statewide tobacco cessation quitline and stand-alone web-based cessation program. Multivariate regression analysis was used to identify how weekly calls to a cessation quitline and weekly registrations to a web-based cessation program are related to...

Transforming STEM education from a dominantly lecture-based format focused on facts to classrooms where students engage with the process of understanding the world through science is a primary goal of faculty development. On the Cutting Edge seeks to support this transformation by using workshops and a website to build a community of geoscience fac...

This study explores the use of citation analysis methods to assess the influence of program evaluations conducted within the area of science, technology, engineering, and mathematics (STEM) education. Citation analysis is widely used within scientific research communities to measure the relative influence of scientific research enterprises and/or i...

Many tobacco cessation quitlines provide nicotine replacement therapy (NRT) in the U.S. but consensus is lacking regarding the best shipping protocol or NRT amounts. We evaluated the impact of the Minnesota QUITPLAN(®) Helpline's shift from distributing NRT using a single eight-week shipment to a two-shipment protocol. For this observational study,...

This chapter discusses the impact that four multisite National Science Foundation (NSF) evaluations had on the broader field of science, technology, engineering, and mathematics education and evaluation. Three approaches were used to investigate the broader impact of these evaluations on the field: (a) a citation analysis, (b) an on-line survey, an...

A team at the University of Minnesota conducted the Collaboratives for Excellence in Teacher Preparation (CETP) core evaluation between 1999 and 2004. The purpose of the CETP core evaluation was to achieve consensus among CETP project leaders and project evaluators on evaluation questions; to develop, pilot, and field test evaluation instruments ti...

This paper reviews empirical research on the use of evaluation from 1986 to 2005 using Cousins and Leithwood’s 1986 framework for categorizing empirical studies of evaluation use conducted since that time. The literature review located 41 empirical studies of evaluation use conducted between 1986 and 2005 that met minimum quality standards. The Cou...