Ligia-Elena Stroe

Ligia-Elena Stroe
  • National School of Political Science and Public Administration

About

2
Publications
108
Reads
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3
Citations
Introduction
Skills and Expertise
Public Relations
Advertising
Social Network Analysis
Social Media Marketing
Communication
Strategic Communication
Communication Management
Media Studies
Social Communication
Current institution
National School of Political Science and Public Administration
National School of Political Science and Public Administration
  • Department of Communication
  • Bucharest, Romania

Publications

Publications (2)
Branduri în conversaţii. Instrumente de monitorizare şi analiză pentru relaţiile publice online
Book
  • Jun 2022
Ne-am propus ca textul acestei cărţi să fie o discuţie sistematică, aşezată, atât despre conceptele, cât şi despre practicile legate de modul în care stakeholderii conversează, reacţionează şi se exprimă despre branduri în mediul online. Am pornit la drum ca să înţelegem anatomia noilor relaţii dintre brand şi stakeholderi şi am ajuns, la final, cu...
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Hearing out Your Audiences: Models, Means, and Practices for Social Media Listening in PR
Article
  • Jan 2021
The current article looks to explore the current practices and means of social media listening in public relations by understanding how brands may observe, pay attention to, and listen to their stakeholders. We rely on the growing interest that tool developers have shown in the Marcom domain and in the need of gathering, processing, and analyzing t...
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