
Li JiaminHitotsubashi University · Graduate School of International Corporate Strategy
Li Jiamin
Doctor of Business Administration
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This article is a study on Customer Experience Management of Amazon.com, Incorporated. For this study, the Experience Industry Concept which was proposed in 1985 by SRI International, the U.S. think tank, is referred.
Amazon.com, Inc. has realized dramatically high growth since the middle of the 1990s. Its success factor is assumed to exist in Am...