
Leow Chee Seng- Professor
- Founder at Humanology Sdn Bhd
Leow Chee Seng
- Professor
- Founder at Humanology Sdn Bhd
In the area of attitudes and behaviour
About
63
Publications
55,716
Reads
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191
Citations
Introduction
Professor Datuk Dr. Leow is widely acclaimed for his stature as an esteemed researcher,
consultant, and trainer of distinction. His extensive repertoire of specialized research areas
encompasses the intricate realms of human attitudes, behaviors, behavior insights, nudges,
behavioral economics, strategic management, human resources, and marketing.
His professional journey has encompassed noteworthy roles, including that of a consultant for
the United Nations Industrial Development Organization (
Current institution
Humanology Sdn Bhd
Current position
- Founder
Additional affiliations
March 2017 - present
Humanology
Position
- Chief Researcher
Description
- the key functions and responsibilities of a chief researcher: 1. Research Leadership and Vision Setting: The chief researcher is responsible for setting the research agenda and defining the strategic vision for their department or organization. This involves identifying key research areas that align with the organization's goals and the latest trends and gaps within the field. They spearhead major research initiatives and ensure that their team is aligned with the evolving scientific, technolog
Publications
Publications (63)
This study evaluates the biodiversity and ecological condition of the Gombak River ecosystem in Kampung Padang Balang, Kuala Lumpur, Malaysia, amidst significant urbanization and pollution pressures. Field surveys identified 15 species, comprising 15 genera, 12 families, 12 orders, and six classes, showcasing the river’s rich but vulnerable biodive...
This study assesses the ecological health and biodiversity of Titiwangsa Lake Gardens, an urban recreational park in Kuala Lumpur, Malaysia. Field observations documented 14 species across six classes, reflecting a relatively intact ecological state despite its urban location. Notable findings include the adaptability of species such as Passer mont...
This study investigates aligning personality traits with business administration roles to enhance efficiency and organizational success, applying Holland’s RIASEC (Realistic, Investigative, Artistic, Social, Enterprising, and Conventional) model with the FIKR (Facet, Insight, Knowledge, and Resilience) Profiling Assessment Tool. Using data from 180...
In the rapidly evolving landscape of AI-driven business environments, the integration of key personality traits—Emotional Intelligence, Achievement Orientation, Analytical Thinking, and Structured Leadership—into leadership practices is becoming increasingly crucial. This study explores the significance of these four traits in enhancing business le...
Multidisciplinary environmental psychology studies the dynamic link between humans and their natural and manmade settings. This thorough study synthesises 443 works from 1963 to 2024 on topics such as physical surroundings’ effects on behaviour, environmental stressors, pro-environmental behaviour, and applying psychological theories to environment...
This study investigates the relationship between key personality traits—Self-criticism, Dependence, Nurturance, and Emotional—and their influence on sustainability behaviours, using the FIKR (facet, insight, knowledge, and resilience). A sample of 409 individuals was analyzed to examine correlations between these traits and 19 other personality dim...
This preliminary observational study examines the biodiversity and human impact on the coastal ecosystem of Pantai Batu Hitam, situated along the east coast of Pahang, Malaysia. Conducted on April 28, 2024, the study involved photographing marine and terrestrial flora and fauna along the beach to document and identify species through taxonomic clas...
Integrating Artificial Intelligence (AI) in precision agriculture within the framework of Industry 4.0 (I4) is revolutionizing crop disease management and inventory management, offering innovative solutions that enhance both agricultural productivity and environmental sustainability. Combined with I4 technologies, AI-powered systems can predict, de...
This study applies Holland's RIASEC model using FIKR (facet, insight, knowledge, and resilience) profiling assessment tool to evaluate the suitability of individuals for hydrologist specialist roles by focusing on the Investigative (I) and Realistic (R) traits, which are crucial for success in this field. The research analyzed data from 250 respond...
p>This short note aims to review all the available literature using the keywords ‘Employee Development’ in the Scopus database and identify the personality traits that are supported by the FIKR (Facet, Insight, Knowledge, and Resilience) personality profiling assessment. Our research on 21 May 2024 involved a comprehensive search using the Scopus d...
The purposes of this study were to assess the concentrations of Fe, Cu, Ni, Pb, and Zn in the cucumber Cucumis sativus from four farming areas of Peninsular Malaysia, to assess the HHRA of the five heavy metals in the collected samples. The cucumber was collected between May and December 2016 from Kg Ara Kuda (Penang), Kg. Sitiawan (Perak), Kuala K...
Purpose: This short note aims to review all the available literature using the keywords ‘Leader Personality’ in the Scopus database and propose the usage of analytical traits in FIKR (Facet, Insight, Knowledge and Resilience) personality profiling (PP) to identify climate changer leadership with logical rationales. Methodology: Using the Scopus dat...
In today's rapidly evolving marketplace, the traditional approach to marketing has undergone a transformative shift, giving rise to a new paradigm that prioritizes integration, personalization, and real-time engagement. As digital technology continues to advance, businesses are discovering innovative ways to connect with customers more effectively...
An academic research proposal serves as a critical blueprint for the research projects undertaken by scholars. It outlines the theoretical basis of the research, the methods to be employed, and the expected outcomes, effectively setting the stage for the inquiry to be conducted. This document is not only essential for securing funding but also acts...
The present study aimed to provide a current (2022) checklist of benthic organisms found at the coastal jetties at Sungai Rambai Jetty and Pasir Panjang Jetty, in Negeri Sembilan of Peninsular Malaysia. A total of 10 diff erent species of benthic organisms were collected near the Sungai Rambai fi shermen’s jetty, namely Periophthalmodon schlosseri,...
The objective of this study was to provide the status of water quality based on a direct observation and selected water quality parameters (nitrite, ammonia, and pH) monitoring study between October-December 2022. Between October and November 2022, the levels of the above three surface water quality parameters were measured in 6 different sites thr...
This study aimed to examine the literature on Pasir Gudang, analyse the gathered material, and identify areas lacking knowledge. The literature research reveals that the published studies may be classified into hydrological, monitoring and forecasting, social, economic, and environmental issues. Nevertheless, the subjects of conservation, preservat...
This study analyzed 300 respondents using Holland’s RIASEC Model Using the FIKR (facet, insight, knowledge, and resilience) Profiling Assessment Tool to identify those most suitable for police, security, and protective service roles. The focus was on the Realistic (R), Enterprising (E), and Social (S) dimensions, which are crucial for success in th...
This paper aims to review the literature on ‘Sustainable Construction Materials (SCMs)’ based on the Scopus database and synthesise the review. Three advantages of embracing ESG in sustainable construction materials are identified based on the literature reviewed. Firstly, this can significantly reduce the environmental impact of buildings and cont...
The concentrations of Cu, Cd, Zn, Pb, Ni and Fe in the different soft tissues of Perna viridis from the west and east coast of The Straits of Johore (SOJ) were determined. Crystalline style (CS) recorded higher accumulation of Cu (west: 58.2 mg/kg dry weight; east: 56.0 mg/kg dry weight), Cd (west: 9.45 mg/kg dry weight; east: 3.93 mg/kg dry weight...
This paper reanalyzed the copper (Cu) data reported by Yap., et al. (2006a) on the eight soft tissues of Perna viridis (green-lipped mussel) namely, byssus, foot, crystalline style, (CS), gonad, mantle, muscle, gill, and remainder. These Cu data were re-evaluated from
the point of the industrial use. The data were re-analysed by using probability a...
This study determined the levels of Cd, Cu, Fe, Ni, and Zn in the soft tissues, operculum and shells Thais gradata between Kuala Sungai Ayam and Pantai Lido, Peninsular Malaysia, collected in 2008. The metal concentrations (µg/g dry weight) in the soft tissues of T. gradata collected from the two sites in Peninsular Malaysia ranged from 3.01-4.72 f...
The intertidal and urban waters of west Peninsular Malaysia are interesting area for ecotoxicological studies because they receive wastes due to agricultural, municipal and industrial wastes along the west coast of Peninsular Malaysia. Surface water samplings were conducted from the intertidal coastal waters and from urban rivers/drainages from nor...
The present study aimed to determine the status of essential Cu, Fe and Zn in the leaflets of oil palm (Elaeis guineensis) (age > 20 years), and to determine the ecological risk assessment of Cu and Zn in the habitat topsoils collected from four sampling sites (House area (HA); Forest; Factory; Roadside (RS)) from Lekir oil palm plantation, in 2014...
The concentrations of Fe and Ni were analyzed in the water spinach Ipomoea aquatica collected from 11 sampling sites (Ara Kuda (2016), Setiawan (2016), Sikamat (2013-2018) and 8 sites in Sepang area (2005-2006)) from Peninsular Malaysia. The range of Fe (mg/kg dw) in the plant samples was 155-775(15.5-77.5mg/kg ww) while the range of Ni(mg/kg dw) w...
The present review focused on the human interaction with the environmental ecosystem. Based on the present review, it is concluded that human interaction on our ecosystem is broadly reported in the literature. By using the model of human interaction with the environment that was firstly recommended by Hammond (1995), the Life Support interaction is...
The present study determined the levels of Cu and Zn in water spinach Ipomoea aquatica collected from 11 sampling sites (Ara Kuda (2016), Setiawan (2016), Sikamat (2013-2018) and 8 sites in Sepang area (2005-2006)) from Peninsular Malaysia. The metal concentrations (mg/kg dry weight) in the water spinach ranged from 2.98 to 56.5 for Cu and 30.1 to...
This paper reviews the potentials and challenges of using Oil Palm Biomass Wastes (OPBW) as Renewable Energy (RE) source in Malaysia. The OPBW mainly includes Palm Oil Mill Effluent (POME) and Empty Fruit Bunches (EFB). From the present review, the major potentials of OPBW consist of their large availability, being a major sources of lignocellulosi...
Samples of prawn (Penaeus merguiensis), were collected from a market in Serdang, Selangor, Peninsular Malaysia, in 2007. The prawns samples were dissected into five parts; soft tissue, carapace, periopods, pleopods and telson. The mean metal concentrations (μg/g dry weight) in the soft tissues of the prawns were 89.2 for Fe, 13.6 for Cu, 55.5 for Z...
Samples of prawn (Penaeus merguiensis), were collected from a market in Serdang, Selangor, Peninsular Malaysia, in 2007. The prawns samples were dissected into five parts; soft tissue, carapace, periopods, pleopods and telson. The mean metal concentrations (μg/g dry weight) in the soft tissues of the prawns were 89.2 for Fe, 13.6 for Cu, 55.5 for Z...
This paper determined the heavy metal concentrations (Cd, Cu, Fe, Pb, Ni and Zn) in the different soft tissues of mussel Perna viridis, mudflat snail Telescopium telescopium, and horseshoe crabs (Carcinoscor-pius rotundicauda and Tachypleus gigas), and their habitat surface sediments from an industrial effluent receiving site Kg. Pasir Puteh (KPPut...
Yap Ck Wong Kw Ibrahim Mh- [...]
Chee Kong
The present study investigated the concentrations of Cu, Fe, Ni, Pb and Zn in fruit okra (Abelmochus esculentus) and leafy lettuce (Lactuta sativa) collected from selected farms in Peninsular Malaysia, based on cited and unpublished data. For the leafy lettuce, the metal concentrations (mg/kg dry weight) were 1.18-13.9 for Ni, 1.67-24.7 for Cu, 19....
This paper reviews monitoring studies of chemical pollutant in the Straits of Johore, especially in Pasir Gudang area. The Kim Kim River chemical waste pollution occurred in March 2019 is reviewed for comparison with the previously reported scientific data. It is concluded that reporting monitoring data in the scientific literature is just a knowle...
Zn is an important element in both industrial and biological sense. The great industrial importance of Zn has made this element a potential hazard to vegetable consuming humans. In this review, the important biological role of Zn and the human Zn dietary requirement as well as its toxicity are discussed. The Zn in various commonly consumed vegetabl...
Zn is an important element in both industrial and biological sense. The great industrial importance of Zn has made this element a potential hazard to vegetable
consuming humans. In this review, the important biological role of Zn and the human Zn dietary requirement as well as its toxicity are discussed. The Zn in various
commonly consumed vegetabl...
The mudflat bivalve Donax faba, locally known as Lala, were collected from the intertidal area from Pasir Panjang, Negeri Sembilan, Malaysia. The collected bivalve were separated into five different tissue parts (remainder, muscle, foot, siphon, mantle, and gill) and together with their shells, were analyzed for the content of Cd,
Cu, Ni, Fe, Pb an...
Recruiting the right talent into an organisation has become more challenging because humans have become more complex in terms of their cognitive, affective and behaviour. When it comes to choosing the right candidate, many interview techniques have been used previously but it can only be described as much as flipping a coin. All these limitations i...
Defect free management is the ultimate goal of any organization. One of the best method to create a defect free manufacturing will be kaizen.The term kaizen itself comes from the word Gemba Kaizen meaning ‘Continuous Improvement’ (CI). Continuous Improvement is one of the core strategies for excellence in production, and is considered vital in toda...
The revolution of electricity formulation was started in early 17th century and superficially ended up with the electrical current divider as well as the voltage divider rules. As a matter of fact, the product of these two components (current and voltage) is the electrical power and this approach has been conventionally applied for any circuits‟ ca...
The increase of the globalization economic activities, the gradual integration of markets and the
continuous evolution of consumer’s needs and desires have given firms new challenges that to
try to innovate more and more. Under this new atmosphere that features the external and
internal company’s environment, it becomes necessary for company to fit...
The Malaysian Millennials are no different from Millennials in other parts of the world. They are brought up in the era of rapid technological changes and they are constantly in touch with the various virtual communities of the world who have interesting ways of learning new ideas. As such, they are challenging the current methods of classroom enga...
Malaysia is a multi-ethnic, multicultural and multilingual society with a population of about 28.3 million people. The majority of its population in 2010 consisted of Malays (67.4%), Chinese (24.6%), Indians (7.3%) and other races (0.7%) (Department of Statistics Malaysia, 2011). Each ethnic group in Malaysia is rich in its own culture and traditio...
International Journal of Social and Educational Innovation publishes original research papers in the field of: Social Science and Humanities, Education, Psychology, Philosophy, Logics, Ontology and Philosophy of Science, Political Science, History, Sociology, Business and Marketing, Economics, Financial Development, Accounting, Banking, Management,...
Mental health becomes a concern of the nation due to increase of stress level. A lot of people reject seeking help from counseling services because they do not want to be labeled as psychotic or abnormal. This leads to rejection towards counseling services. Health professionals encounter high stress in their work and continuous medical education (C...
Productivity is a very central and pertinent issue in any business globally. Thus, an analysis was conducted to study the developmental issues, measurement and the strategies of productivity. Various methods of analysis were introduced to analyse and have the deep understanding of the current issues of productivity. From the analysis, the concept o...
Education is increasingly a global business with rapid growth in both campus and distance learning facilitated by the Internet. The term " marketing " becomes controversy among educational practitioners when it involves sales, advertising and public relations strategy. Reaching out strategies is a process that can make positive contribution to both...
The case study focus on the dynamism and the development witnessed from 2000 to 2013. The case starts with the analysis of the automotive industry. From the development of automotive industry, several industial problems and challenges are identified. These problems leads to the success or the sink of the automotive industry in Malaysia. After probl...
lot of people are not aware that they have depression. The simple fact is that depression has become one of the most common psychological disorders around the world today. It has now reached epidemic proportions in industrialised societies and is increasing at a very high rate in developing countries too. The main symptoms of depression include cha...
Diabetes mellitus is an inability within the body to metabolise carbohydrates, resulting from inadequate production or utilisation of insulin. Because diabetes patients cannot properly process glucose – a sugar the body uses for energy – this glucose stays in the blood, causing blood glucose levels to rise while the cells within the body are starve...
A lot of people do not know if they have depression. Depression has become one of the major psychology problems in the developing countries. Depression can develop when we are living in a stress environment. Unfortunately, a lot of people do not realise that they have depression. Today, I would like to share with you the symptoms of depression.
“T...
Detoxification is an alternative medicine approach that is supposedly able to rid the body of toxins, which are accumulated harmful substances that exert a negative effect on individual health. This can be done in the form of dieting, fasting, consuming certain food types exclusively, or avoiding specific food such as fats, carbohydrates, or fruits...
While there are many ways to address anger issues, learning to recognise and acknowledge the underlying reasons can go a long towards curtailing your angry responses. veryone gets angry at one time or another. Anger is a common emotion experienced by all humans as a natural response to a threat or a challenge – provoking the impulse to protect, def...
The examples above shows the Negative automatic thoughts (NAT). What is NATs? NATs are situation-specific and involuntarily "pop into" our mind when we are experiencing emotional distress such as depression or anxiety. The concept appears in our mind and hard to turn off. NATs always lie outside immediate awareness but can quickly brought to the cl...
Certified Stress Management Professional (US) MMIM, MIMM, MIM-CPT, CAHRP Since the dawn of time, mankind has searched for a mythological fountain of youth. Anti aging secrets are spoken of in the very earliest myths and legends. Pretty much every culture has myths about immortal heroes who found some sort of rejuvenating herb, device or potion that...
General Principle In order to sell, market and influence more effectively, we provide writing article with four easy, action-based steps. So the reader can remember when we make them rhyme. The following strategies top into our brain. 1. Diagnose the pain 2. Differentiate your claim 3. Demonstrate the gain 4. Deliver to the our brain Diagnose the P...
If the above complaint sounds very familiar, chances are that you too might be sharing the woes expressed next by this patient with primary insomnia. "The sleep disturbance affects my social interactions and occupational functions in my daily life. I'm really suffering with this situation. " To better understand just how to address this problem, it...
Overcoming panic attacks e all become anxious from time to time. Examples include when we're about to have a meeting with an important person, changing to a new job or concerns over a new relationship. All these create anxiety as the person is concerned about the future – fearing what could go wrong and mulling possible consequences and repercussio...
hile the general populace often refer to particular disease as being 'incurable' , a lot of homeopaths are still often consulted by patients who have those very same conditions – and there are many instances of those well on their way to recovery once they have started homeopathic treatments. Given this background, it is so sad that a lot of people...
This paper reviews articles from 1970 to 2012 on green marketing and purchase behaviour. In macro perspectives the paper traces the origin, evolution, global perspectives and trends of green marketing. In the micro perspectives the paper describes the adaptation trends, pitfalls of green marketing towards business sustainability through benefits be...
Environmental issues have become a part of consumer concern. Many companies have adapted the green marketing concept as the product development strategy. However, some studies suggested the economic issues replace environmental issues as more immediate concerns for consumers. This research paper with the objective to predict intention to purchase g...