Leopoldo Arias-Bolzmann

Pontifical Catholic University of Peru | PUCP · Business Center (CENTRUM)

Purpose This study experimentally aims to determine the degree of influence that mindfulness training exerts on learning capacity at the university level and contrasts it with previous observational or relational studies that have shown contradictory results. Design/methodology/approach A quasi-experiment was carried out to measure the variation o...

Purpose This study aims to provide one of the first research works that, using the constructs of the theory of planned behaviour (TPB), analysed the levels of purchase intention of organic products. Design/methodology/approach The study was quantitative with a correlational scope and a cross-sectional design. The study population consisted of 566...

This research is the first to analyze the relationship between lifestyles and purchase intentions in first-generation bicultural consumers residing in Canada. It applies the Activities, Interests, and Opinions (AIO) model and the Theory of Planned Behavior (TPB) and includes education level as a moderating variable to find differences in consumptio...

The purpose of the research is to describe the sociocultural factors that emerged during the COVID-19 pandemic. Twitter is used as an instrument for data collection. The study is qualitative and uses the netnographic method. To analyze the flow of messages posted on Twitter, the model proposed by Perez-Cepeda and Arias-Bolzmann (2020), which descri...

Purpose This study aimed to identify whether attitudes and subjective norms influence green purchase intentions of university millennials, based on the Theory of Planned Behavior. It also analyzed whether purchase intentions resulted in actual purchases and the factors that influenced green purchasing inconsistencies. Design/methodology/approach T...

The purpose of the study is to describe how society expresses itself in regard to people who, due to war, politics or religion, migrate from their country of origin to foreign countries. Refugees are considered minority groups. Thus, examining their behavior reveals significant data on sociocultural factors (Tsai, 2011). Under a qualitative approac...

The study analyzed consumer ethnocentrism’s relationship in the first generation Colombian-Canadian bicultural ethnic consumer with purchase intention and lifestyle. One hundred and fifty-eight personal surveys were conducted in Toronto, Canada. It found that ethnocentrism positively influenced the perceptions of Canadian products compared to Colom...

This qualitative research examines the Ecuadorian homosexual subculture and determines how gender, images, texts, and objects are referred to consumption culture. The netnography method was used to collect data from Twitter conversations. Categorization and classification of the conversations showed how the information was created, the purpose of t...

The study focuses on the way Ecuadorian Millennials use online social networks (OSN)—LinkedIn, Facebook, and Twitter—for job search (JS). This quantitative, descriptive and cross‐sectional research was based on Ajzen's theory of planned behavior (TPB). It was determined that Ecuadorian millennials, compared with millennials from developed countries...

The academic gap between marketing professionals and information technology (IT) is conceptually assessed. Both disciplines have rapidly evolved and created a dependency between them. IT is offering sophisticated tools to "marketers" who have been taken by surprise and a lot of them have fallen into obsolescence. There is a shortage of talent to fa...

The effects of absurd ads on consumers have not been investigated even though absurdism is often used by advertisers. The author suggests that absurdism fits within the marketing literature on pictorial stimuli. To begin the process of enhancing our understanding of absurdism, this study describes absurdism’s philosophical roots and its use in the...

Factors influencing purchasing decisions in a competitive market experiencing hyperlocation are explored. Hyperlocation is a new term in the retailing literature, which is coined in this study. The term illustrates the presence of two or more branches of the same brand located within relatively close walking distance in high traffic pedestrian stre...

The purpose of this study is to identify if service quality is an important causal factor in generating loyalty. Both, service quality and loyalty are important for the success of tourist hotels. It is also important to assess whether customer service actually originates attitudes of loyalty. For that purpose, four-star hotel companies in the Peruv...

An experiment emulates a hierarchical production planning environment with the aim to determine the effect of goal setting on the production scheduler's performance with regard to lot sizing costs. Some heuristics and biases influencing the production scheduler's decision-making were detected. Reiterative behavioral patterns and the use of statisti...

The presence or absence of an absurd image was manipulated in a simulated print advertisement for a fictitious brand of wine cooler. As predicted in the hypothesesm absurd images enhanced the recall of the brand name and reduced the unaided recall of an alcoholic beverage warning label. Results are discussed in terms of the role of absurdity in adv...

Bezanilla & Bezanilla is a family company having two strategic business units. On the one hand, it has the Real Estate Company, and on the other it has the Construction Business. It is a company that has been active for many years in the local market of Viña del Mar as well as a leader in the development of buildings targeted at the upper and middl...

There are three types of people in the workplcae: "Necessities", "Commoners" and "Parasites." A person is Necessity if they are irreplaceable and crucial to the functioning of an organization. A Commoner is a person of normal ability and talent who has no significant impact on organizational success. Parasites are detrimental freeloaders who damage...

Leadership is a key element in the successful execution of any strategic plan. It is important to recognize differing perceptions concerning performance of leadership practices across cultures. This study compares leadership practices between the USA and Chile, using the LPI-Self questionnaire developed by Kouzes & Posner (1993) as the instrument f...

Comparing major functions of marketing to a picture of a tree and its surroundings helps students learn about marketing concepts and how they relate to each other. This unique metaphor is in line with learning theory and could be used by other disciplines. Its teaching effectiveness can also be proved empirically by further studies.

This manuscript justifies, operationalizes, and pilot tests three constructs related to the institutionalization of marketing practices in transitional economies: inter organizational trust, perceived environmental uncertainty, and investment in organizational resources and dynamic knowledge capability building is. Results are largely supportive of...

In recent years there has been a marked increase in the consumption of bottled wine in the United States. Associated with this phenomenon, there has been a substantial rise in the number of vineyards from foreign countries entering this competitive market. The study examines the factors that influence wine prices. Specifically, the article proposes...

For this paper, the presence or absence of an absurd image was manipulated in a simulated print advertisement for a fictitious brand of wine cooler. Consumers' prior attitude toward wine coolers was hypothesized to moderate the effectiveness of absurdity in advertising. Consumers' cognitive responses were hypothesized to mediate the impact of absur...

Typescript (lithograph copy). Thesis (Ph. D.)--Oklahoma State University, 1993. Vita. Includes bibliographical references (leaves 135-144).