Leonor M. Pérez

Leonor M. Pérez
University of Cordoba (Spain) | UCO · Organización de Empresas

About

36
Publications
9,043
Reads
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304
Citations
Citations since 2017
19 Research Items
254 Citations
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Publications

Publications (36)
Article
Full-text available
El estudio del binomio rentabilidad-lealtad del cliente suscita el interés de académicos y empresarios por la influencia que tiene sobre el valor del cliente, la sostenibilidad y el crecimiento de la empresa. Este artículo explora el concepto de valor y la cadena de efectos del valor percibido, la satisfacción y otros vínculos intermedios como la c...
Article
Since the beginning of the COVID-19 pandemic, many hotels have become safe hotels. Nevertheless, the understanding of the consumption of safe hotels is very limited. This study explores pull motivations and behaviours (intention to stay and willingness to pay premium) of potential consumers residing in Spain regarding safe hotels during the COVID-1...
Article
Currently, many individuals are willing to travel depending on the safety and hygiene measures against COVID-19 that exist throughout the trip, including the hotel stay. This is an example of the COVID-19 awareness of individuals. This COVID-19 awareness forces tourism service companies to implement increased health and safety measures and also mot...
Article
Archeological tourism has great potential for development in numerous destinations. However, literature on archeotourism is scarce and empirical data are very limited. This paper analyzes the incentives to participate in archeotourism and, following the Dual Factor Theory, examines how incentives and constraints may affect the intention to particip...
Article
Studies combining Asymmetric Importance-Performance Analysis (AIPA) with segmentation are scarce and no study measures the magnitude of the changes in AIPA results when using different data sets: data sets belonging to general tourists and market segments. Consequently, no study evaluates whether one segmentation criterion produces greater changes...
Article
Full-text available
Most traditional travel agencies offer their services to corporate clients, although literature focuses on end customers. This paper addresses this research gap, but also aims at bridging the gap between B2C and B2B literature. Specifically, the authors revisit the Quality-Value-Satisfaction-Loyalty chain, a well-established postulate from the B2C...
Article
Ghost tourism is emerging in numerous destinations all around world. This paper examines the motivations for participating in ghost tourism using the push-pull theory; and analyzes how motivations and constraints may influence the intention to participate in ghost tourism in Spain. Data were collected from 177 domestic tourists in Córdoba (Spain)....
Article
Full-text available
The development of language skills in a second language as well as knowmad skills are key to the future employability of students. This research aims to analyze the impact of the introduction of a specific methodology implying the development of both types of skills on the student’s motivation and satisfaction in order to foster the development of...
Article
This study analyses the impact of content (value-added, relevance, timeliness, completeness, and interestingness) and non-content (information quantity) cues of information quality in destinations marketing organizations’ (DMOs’) Facebook pages on destination image formation in the context of the Silk Road. Empirical analyses suggest that interesti...
Article
Full-text available
Purpose – Cemetery tourism is a category of dark tourism that is increasingly gaining ground in Andalusia (southern Spain). This autonomous region is home to several cemeteries that, due to their singular characteristics and funerary monuments, form part of the European Cemeteries Route. Design/Methodology – In this study, a survey was performed on...
Article
This study focuses on the factors that lead family business to address a family protocol. This paper applies the theory of planned behavior. To test the validity of this theory in predicting family business behavior, this research uses data collected from a questionnaire distributed to business family members (n = 98) from Córdoba, Spain. Firstly,...
Article
El artículo presenta la fundamentación teórica y metodológica preliminar de los factores influyen en el comportamiento de compra en cafeterías como una evaluación desde la perspectiva de la racionalidad. Se presentan los sustentos teóricos e investigaciones previas con la metodología propuesta y variables. Los estudios se han basado en recolección...
Article
This study assesses the impact of daily tour service quality on tourist satisfaction and behavioural intentions in an island context. Using Partial Least Squares Structural Equation Modeling (PLS-SEM), the analysis of data collected from 195 participating in a daily tour to Isla de la Plata (Ecuador) showed that all the services examined (transport...
Article
Esta investigación tiene como objetivo determinar si la aplicación de la metodología Aprendizaje Integrado de Contenidos y Lenguas Extranjeras (AICLE), es idónea como paso previo a la implantación de un itinerario bilingüe en la enseñanza universitaria. Se enmarca dentro de un proyecto de innovación docente realizado durante el curso académico 2016...
Article
Full-text available
p>El turismo en destinos religiosos ha aumentado en los últimos años convirtiéndose en un motor de desarrollo para muchas poblaciones. No obstante, los estudios sobre la demanda aún son escasos. El objetivo de este artículo es dar a conocer el perfil del turista en distintos destinos religiosos de España e identificar sus particularidades. Se reali...
Article
Full-text available
The very nature of tourist services implies that consumers consider all available cues when making hotel bookings. Information obtained via the Internet is an especially important cue, and the findings of numerous studies highlight the importance of peer-generated information—electronic word-of-mouth (eWOM)—in consumers’ decision-making processes....
Article
Learning a language or improving one’s foreign language skills may be a key motivator for students to decide to participate in an exchange program as well as choose the destination for their studies. Nevertheless, studies on educational tourism are limited, and there is no research on the motivations of students visiting non-English-speaking countr...
Article
Full-text available
In recent years, tourism has grown in religious destinations across the globe, including a variety of religious traditions, and has become a key driver for the economic development. However, research within this field is limited. This paper focuses on identifying determining factors for the growth of this type of tourism. The research design is of...
Article
Full-text available
El turismo en destinos religiosos está incrementando en todo el mundo en lugares asociados a casi todas las religiones, convirtiéndose en un importante motor del desarrollo económico local. Sin embargo, las investigaciones en esta materia siguen siendo escasas. Este artículo se centra en identificar los factores que han favorecido el desarrollo...
Article
Full-text available
In recent years, tourism has grown in religious destinations across the globe, including a variety of religious traditions, and has become a key driver for the economic development. However, research within this field is limited. This paper focuses on identifying determining factors for the growth of this type of tourism. The research design is of...
Research
Full-text available
COMPARACIÓN DEL PERFIL DE ENOTURISTAS Y OLEOTURISTAS EN ESPAÑA. UN ESTUDIO DE CASO”. CUADERNOS DE DESARROLLO RURAL
Article
Full-text available
Este trabajo analiza la evolución del mercado laboral femenino en España, así como las características socioeconómicas que determinan la probabilidad de que las mujeres españolas encuentren empleo. Para ello se ha explotado la Encuesta de Población Activa del Instituto Nacional de Estadística y se ha realizado una encuesta a 500 mujeres españolas....
Article
Full-text available
Como el vino y el aceite de oliva son los dos sectores agrarios más importantes de España, en muchasregiones se han creado rutas turísticas enfocadas en estos productos para favorecer el desarrollo rural. Esteartículo analiza semejanzas entre enoturistas y oleoturistas, a partir de encuestas realizadas en rutas de laprovincia de Córdoba (España) co...
Article
Full-text available
RESUMEN Las zonas rurales de Andalucía generalmente concentran su producción en actividades económicas directamente vinculadas con el sector primario, teniendo sus habitantes bajos niveles de ingresos, necesitando obtener rentas adicionales que eleven su nivel de vida. El turismo rural y en especial el gastronómico pueden ser el motor de desarrollo...
Article
Andalusian rural areas generally concentrate their production in economic activities directly related to the primary sector. As the inhabitants of these areas have low levels of income, additional revenues are needed to raise their standard of living. Rural tourism, and especially the gastronomic tourism, may be the engine of economic development a...
Article
Full-text available
As wine and olive oil are the two most important agricultural sectors in Spain, in many regions tourist routes focused on these products have been established to promote rural development. This article analyzes similarities between wine and olive oil tourists from surveys conducted in routes of the province of Cordoba ( Spain), in order to examine...
Article
Full-text available
The religious tourism is a strategic development option for many destinations. It requires a tourism orientation, significant private and public capital investment, and a willingness on the part of religious authorities to adapt to visitor needs. The aim of this article is to examine the development of Catholic tourism in different Mexican and Euro...
Article
In the last decade, gastronomic tourism has emerged as a new type of rural tourism which aims to meet the demand of a market segment related to food. Food routes have been established, routes where visitors can observe the different stages of production and taste the product that gives rise to the route. These products are supported by a Regulatory...
Article
Full-text available
In the last decade, gastronomic tourism has emerged as a new type of rural tourism which aims to meet the demand of a market segment related to food. Food routes have been established, routes where visitors can observe the different stages of production and taste the product that gives rise to the route. These products are supported by a Regulatory...
Article
La renta de las explotaciones agrarias, estimada mediante su margen bruto directo, no se encuentra distribuida de forma uniforme por el territorio. Dada la importancia de la horticultura en el sector agrario andaluz, el objetivo del presente trabajo es analizar la distribución espacial del margen bruto de los distintos tipos de estructuras producti...

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Projects

Project (1)
Project
DicoAdventure: Diseño y desarrollo de un recurso electrónico especializado bilingüe (Inglés, Español) sobre el turismo de aventura a partir de marcos semánticos (Ref. UCO-1380857) The main goal of this project is to design and develop a flexible and comprehensive bilingual e-resource (English, Spanish), named DicoAdventure, that permits the acquisition of specialised knowledge based on semantic frames in a user-friendly and intuitive way in the field of adventure tourism. The researchers of this project belong to three different universities (University of Córdoba, University of Granada and University of Montreal) and each of them has highly relevant publications in their fields.