Léon McCarthyOptum Health · Business Insights
Léon McCarthy
PhD DesignComm, MPhil Mustech, BSc Arch, Dip ALCM
About
8
Publications
1,323
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Citations
Introduction
Dr. Léon McCarthy is a multi-media experiential designer, audio-visual performer, educator and researcher. He has held teaching and research positions at both the Digital Media & Arts Research Centre (Computer Science Dept., University of Limerick) and the Dept. of Design & Communications (Northumbria University). He shapes audience experience through multi-screen technology with a focus on second-screening, data-mining and responsive audio-visuals. Outputs come in the form of installations, commissions and publications. His consultancy spans second-screening, social-networks, sentiment analysis and enriched media content. He has participated in multi-partner eHealth projects requiring the design a smart-media environments and bespoke social-media networks
Additional affiliations
May 2011 - May 2016
September 2002 - June 2004
September 1998 - June 2001
Publications
Publications (8)
Live Visual performers rely on technologically enabled workflows to realise their art to such a degree that technology is as much their medium as light. This is evident throughout Live Visuals practice: from the pre-production of motion graphics to the design of control interfaces through to the selection of media-diffusion systems. As Part I of th...
During the 1980s and 1990s the aesthetics and practice of Live Visuals entered the mainstream, leading to better acknowledgement of the ‘Live Visuals performer’ as an important creative role. The rise of rave culture also created changes in audience experience – being in a large, disinhibited dance-focused crowd now demanded an alternative form of...
"Let's Fake News" is an interactive media art installation that forces participants to realize that anyone can create fake news and may even find joy in doing so. The artwork addresses the conference themes as an interactive installation that challenges ideas around "post-truth", creating an experience that engages with digital representations of t...
The aim of this research was to establish a new style of AV perfor- mance that facilitated me in knowingly steering audience engagement. My interest in steering engagement stems from the intent I have with my performances; an intent to encourage audiences into considered thought about the topics I bring to my shows. As practice-based re- search, a...
Reader-response theories suggest that to learn, we interact with our surroundings. Conversing can be a form of engaged learning and can take place during live events in informal venues such as nightclubs. As a VJ, having moved away from the nightclub to the cinema-type environment, I may have lost the socially engaged learning that conversation fac...
A b s t r A c t Performance is a medium through which alternate perspectives can occupy alternate spaces. Where the rendered media of ad-vertisements, reportage and documentary appeal primarily to the intellect of the viewer, the ephemeral nature of performance tends to first engage the emotions and senses of an audience. By practicing across film,...
This paper will report on the use of video-cued commentary as a method of gathering insightful audience feedback on an audiovisual performance. Through my current audiovisual performances, I seek to present perspectives on social themes. Hence, I hope to communicate with audiences on an intellectual level, yet in the past, I have been unable to tel...
