Leo Loveday

Leo Loveday
Doshisha University · Department of English

Doctor of Philosophy
Professor Emeritus, Doshisha University, Kyoto, Japan

About

23
Publications
1,598
Reads
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Citations
Introduction
Leo Loveday, Professor Emeritus, retired from the Department of English, Doshisha University in 2020. He has conducted research in Stylistics, Pragmatics, Semiotics and Sociolinguistics. His last projects focussed on 'impoliteness in British children's literature and minority ethnic naming styles.
Additional affiliations
September 1984 - March 2020
Doshisha University
Position
  • Professor Emeritus

Publications

Publications (23)
Article
Full-text available
This study investigates the impoliteness of Willy Wonka, a leading character in the children’s fantasy novella Charlie and the Chocolate Factory, and probes into the workings of his sadistic innuendo. While the menacing undertones of Wonka’s verbal aggression simultaneously thrill and horrify, they also deserve an explanation that goes beyond their...
Book
This volume explores a multiplicity of literary and linguistic frameworks which tackle "ways of being" including the adoption of an ethnic position, the enactment of gender, the conception of childhood and artistic visions of urbanity.
Chapter
This research examines verbal aggression in the British fantasy narrative, particularly the sarcastic discourse produced by Captain Hook from the pragmatic perspective of Austin's "speech act theory". It demonstrates how an author, J M Barrie, can influence the ascription of villainy by associating it with the untruthfulness that underlies a charac...
Book
This is a collection of 19 chapters covering both literary and linguistic perspectives on the representation and symbolization of identity. In Chapter 2 entitled "The negotiation of authenticity: Hybrid naming among Japanese nationals" I examine individual resistance to the negation of a plural identity through the adoption of a hybrid name which d...
Chapter
This research focuses on an the anthroponymic mavericks of Japan who do not conform to standard naming conventions. It reveals how the rigid constraints of the household register is undergoing reconstructional resistance as more Japanese citizens search for unique and unconventional means to emblematise their existence by onomastic means.
Article
This study focuses on the forms and purposes of English codeswitching behaviour in Japanese advertising discourse today. By investigating a limited set of data, that of Japanese chocolate wrappers, a picture emerges of the way the global commodity of English is exploited primarily as a metaphor invoking a ‘mock-Western’ identity. The various playfu...
Book
The Japanese are often characterized as exclusive and ethnocentric, yet a close examination of their linguistic and cultural history reveals a very different picture: although theirs is essentially a monolingual speech community they emerge as a people who have been significantly influenced by other languages and cultures for at least 2000 years. I...
Article
This study describes the language contact and language shift among different generations of Japanese immigrants in Brazil and considers the social factors involved in the abandonment of the ethnic code (Japanese) and its chances of survival from now on. The survey of the situation reveals that, in most cases, ethnic identity switch is accompanied b...
Article
The Japanese language has developed, and is embedded in, a particular social and cultural system and the purpose here is to relate the two in a comprehensive yet succinct and accessible manner for those unfamiliar with either. Due to the difficulties of approaching the matter in this way, certain simplifications and overgeneralizations are inevitab...
Article
Current applied and sociolinguistic research and theory, which reveal the naturalness of language variation and the productive aspects of error-making, seriously challenge traditional L2 practices and postulates. The problem centers around the practicability and validity of absolute grammatical conformity in a non-native language. Attitudes towards...
Article
The primarily non-symbolic, organizational dimensions of linguistic interaction and texts are discussed under the concept of rhetoric patterns as a hitherto neglected component of verbal behaviour in order to focus on their dynamics and relativity which can lead to problems in interlinguistic and cross-cultural communication. The paper hopes to ser...
Article
What follows is a personal analysis of some of the problems connected with the teaching of English at universities in the Federal Republic of Germany. These observations will be of interest not only to those actively engaged in the German educational system but also to those who are interested in the nature and function of university courses in Eng...
Article
Focus is placed here on a hitherto rather neglected component of communicative behavior, the ‘organizing’ aspect of language in interaction and in text form. The concept of ‘framing patterns’ is adopted in order to demonstrate the dynamics and sociocultural relativity of this framing system. This paper is viewed as a means of furthering the multidi...
Article
In its search for a satisfactory framework for a set of socially deictic phenomena in Japanese which relate to the notion of “giving” in English, this paper explores current syntactic, semantic and pragmatic theories and shows the necessity for a rejection of the structuralist constraint on extralinguistic investigation. It emerges that grammatical...
Article
This paper reports a preliminary investigation into the pitch correlates of politeness formulae produced by Japanese and English informants of both sexes. Significant pitch differences in the expression of politeness occur between the two language communities: The Japanese female subjects adopt an extremely high pitch clearly separating themselves...

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