Leila Khoshghadam

Leila Khoshghadam
Old Dominion University | ODU · Department of International Business

Doctor of Philosophy

About

6
Publications
2,670
Reads
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30
Citations
Citations since 2016
6 Research Items
29 Citations
2016201720182019202020212022024681012
2016201720182019202020212022024681012
2016201720182019202020212022024681012
2016201720182019202020212022024681012
Introduction
Leila Khoshghadam currently is a Ph.D. candidate at the Department of International Business, Old Dominion University. Leila does research in Business Administration. Their current project is "the role of media-based macro-level sentiment in consumer behavior".
Additional affiliations
August 2015 - December 2016
Old Dominion University
Position
  • PhD In marketing ( in progress)

Publications

Publications (6)
Article
Today's retailers face significant competition due to the proliferation of both retail formats and channels. It is crucial for retailers to understand how to develop a loyal customer base for competitive advantage. To this end, we conducted a meta-analysis of 1,908 effect sizes from 319 studies on retailer loyalty over the last 50 years, to examine...
Article
Mutual gaze (i.e., eye contact) is linked to both positive outcomes such as trust and liking, and negative outcomes such as dominance and hostility. When selling to multiple people, salespeople must decide how to divide mutual gaze between customers. Too much or little time spent looking at a particular customer could reduce rapport. This research...
Article
Full-text available
Purpose This paper aims to examine the role of life satisfaction in consumers’ reaction to nostalgic music in an advertisement in terms of attitude toward the brand and purchase intention. It suggests that life satisfaction forms the lens through which individuals interpret and reconstruct past emotional experiences evoked by nostalgia. It further...
Conference Paper
Full-text available
Advertisers constantly look for creative ways to capture consumers’ favorable response and positive attitude toward the advertised brand. Nostalgia is one of these prominent themes which underlies many of the desired marketing and advertising strategies (Cosgrove and Sheridan 2002; White 2002). Thus, it is not surprising that marketing practitioner...
Conference Paper
Consumption as a symbolic practice is one of the central behaviors in individual’s life and can be considered as a tool in the creation of self. The Luxury products, as a source of symbolic consumption, have been facing with an incredible growth during the recent years. So, an appropriate understanding of societal reasons behind this type of consum...

Questions

Questions (2)
Question
I would be grateful if someone can guide me if there is any reliable database about the companies brand equity value? I know something as Young&Robicam. However, I dont know what is the procedure to getting access to the data. thanks
Question
This is a cultural dimension offered by the Trompenaars. This dimension is used to measure how people consider status in their society. 

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Projects

Project (1)
Project
the goal is investigating the appropriate advertising appeal type for luxury products based on some sociological factors.