Leila Hurmerinta

Leila Hurmerinta
University of Turku | UTU · Department of Marketing and International Business

Doctor of Business Administration

About

28
Publications
10,905
Reads
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713
Citations
Citations since 2017
15 Research Items
402 Citations
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2017201820192020202120222023020406080
2017201820192020202120222023020406080

Publications

Publications (28)
Article
Full-text available
The purpose of this study was to understand how active coping with extreme loss takes place when creating memorial playgrounds, as well as in relation to existing memorial playgrounds. Using qualitative methods and drawing from 63 cases, the research enriches our understanding of bereavement by revealing the central mechanisms through which active...
Article
Sedentary lifestyles and the lack of physical activity (PA) are a major concern among all age groups, and current generations tend to be less fit than the previous ones in the Western World. At the same time, there is an urgent need to cut transport-related carbon dioxide (CO2) emissions. Major gains can be foreseen if current car-centred lifestyle...
Article
Full-text available
The emotional outcomes of leisure time physical activity have previously been explored in laboratory experiments. To increase understanding of lived experiences, this paper explores the phenomenon through a qualitative lens, exploring real-life stories of how individuals experience emotions when engaging in leisure time physical activity. To illust...
Article
Full-text available
The purpose of this study is to explore how the concept of ‘feeling at home’ manifests in nursing home environments and influences the transformational potential of such homes—servicescapes where customers experience vital conjunctures. Recent research on places highlights the potential of service venues as places that can promote well‐being. Nursi...
Article
Full-text available
Current understandings of emotional value focus on integral affects that are directly related to present judgements and choices. This neglects recent research on the complexity of affect and dismisses affects triggered by situations, events, or persons encountered in daily life outside of the decision-making situation or process; that is, incidenta...
Article
Purpose Secondary customers often experience secondary vulnerabilities that manifest in family-centred transformative services as other- and self-related customer needs. Yet, a relational perspective on primary and secondary customers’ needs is lacking. The study analyses secondary customers’ needs and their relationship to primary customers’ needs...
Article
Full-text available
This study deepens knowledge on the implementation of core values in servicescapes by analyzing how core value trade-offs and spillovers occur within servicescapes and how vulnerable stakeholders cope with them. We use an explorative approach and draw on rich data collected in two nursing homes. Our study demonstrates how the autonomy-security trad...
Article
Full-text available
Sexual play may offer an escape from everyday stress. As the consumer culture has extended into our bedrooms, escapism through sexual play can be regarded as an affective consumer experience. This study analyses how experiential value is created through escapism in sexual play enabled by the use of sex toys. The study follows a mixed-methods strate...
Article
Full-text available
The purpose of the study is to analyse small businesses as respondents, particularly from the perspective of validity of the results. The article is a dialogue between existing theoretical and methodological knowledge and an empirical case: a longitudinal study of Finnish SMEs.
Article
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The liberalisation of Western society has led to the destruction of certain taboos, but on the individual level, taboo destruction may be curtailed by opposing conventions. This study investigates the boundaries of taboo destruction in relation to buying products that were once considered as taboo but are increasingly subject to liberalisation, nam...
Conference Paper
This article focuses on a rather neglected approach in international entrepreneurship (IE) and international business (IB) research: the use of a temporal research strategy to capture a temporal research phenomenon, namely the internationalization process of the firm.
Article
Full-text available
This article focuses on a somewhat neglected topic in international business (IB), namely how we conceptualise time. Time is critical to many IB research areas, especially the internationalisation process. Yet the way we conceive time is all too often taken for granted, even though it has wide ramifications for the theories we develop. In this pape...
Article
This study focuses on the impact of language skills on international opportunity recognition and exploitation. Data were collected from Finnish food industry companies employing a mixed-methods research strategy. It was found that the linguistic knowledge of the decision-maker is related to international opportunity recognition and exploitation, po...
Article
The existing literature acknowledges the importance of emotions in consumer decision-making and the challenges of radical innovation adoption; however, the literature seldom combines these two streams. The purpose of this study was to analyse potential adopters’ considerations concerning an innovation that is targeted at intense negative emotions....
Article
Purpose The purpose of this paper is to advance and clarify conceptualisations of innovative and entrepreneurial individuals through the analysis of their personality traits. Design/methodology/approach This study has elements of both theory testing and theory creation, which led the authors to choose the case study as their research strategy. The...
Article
Full-text available
The increasing globalisation of business has made the research on international business more complicated than ever. Consequently, the nature of research questions has evolved: it seems that simple research problems have already been solved, now the more complex ones remain. This conclusion is supported by the notion of converging theoretical disci...
Article
Purpose – Celebrity endorsement is one of the most popular forms of marketing, and this study aims to suggest that celebrity endorsement should be considered as a brand alliance, where meanings and values can transfer from either partner to the other. This paper seeks to report on an exploratory attempt to identify the processes involved and explor...
Article
The paper considers the use of mixed methods in international business research by reviewing empirical studies in four major journals. A total of 484 articles were reviewed, 68 of which had applied a mixed method strategy. In our analysis we categorize mixed methods according to their use in different stages of the research process and provide a ra...
Article
Full-text available
Competition in expert services has forced the service providers to consider a more customer-oriented strategy. Unfortunately, for many of them customers are a faceless “mass”. In order to facilitate a restructuring of the business, SME managers were asked about their needs for such services. The empirical analysis is based on the responses of 400 F...
Article
The internationalisation process of firms has accelerated during the last few decades. Firms start their export operations earlier than before, and they reach a higher level of internationalisation more quickly than ever. All this constitutes a challenge to the theoretical basis that underlies studies of the internationalisation process. The time c...
Article
LERLA HUMERINTA-PELTOMAKI IS A researcher at the Turku School of Economics and Business Administration, Finland, and Niina Nummela is an Assistant Professor at the same university. In this paper, the authors attempt to characterise the small business market for expert services. The aims of the paper can be summarised as follows: to distinguish the...

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