Lee Kuok Tiung

Lee Kuok Tiung
Universiti of Malaysia Sabah | ums · Faculty of Social Sciences & Humanities

PhD in Communication (UKM)

About

55
Publications
53,507
Reads
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126
Citations
Introduction
Lee Kuok Tiung is an Associate Professor in the Communication Department, Faculty of Social Sciences and Humanities, Universiti Malaysia Sabah (UMS). He received his Doctoral degree (PhD) in communication from the National University of Malaysia (UKM). His research interests include journalism research focuses on news framing, changing journalistic norms and values, and communication laws and ethics.
Additional affiliations
June 2004 - present
Universiti of Malaysia Sabah
Position
  • Professor (Associate)
Description
  • teaching, research, & publication
June 2004 - present
Universiti of Malaysia Sabah
Position
  • Professor (Associate)
Education
September 2003 - April 2011
National University of Malaysia
Field of study
  • Communication (Journalism)

Publications

Publications (55)
Article
Full-text available
Social media is an essential tool for governments to spread political information in the digital era. However, the influence of social media on political participation is significant but not well recognised in developing countries such as Malaysia. The main problem is the lack of clarity surrounding the factors that influence citizen adoption of po...
Article
The major epidemic poses a huge threat to public health and social stability and require a joint response by the government, health authorities, media and the public. The high level of attention paid to the coverage of such events poses a huge challenge for the news media. However, different media have different news frames, and audiences can under...
Article
Full-text available
This study investigates Generation Z's interaction with TikTok in Kota Kinabalu, Malaysia. Employing the uses and gratification framework, this study analyses user motivations, usage patterns, and satisfaction. A quantitative approach using surveys and demographic data collected (N=313) reveals a diverse sample with balanced male and female represe...
Article
The progress of Internet technology has had a profound impact on the field of communication. The innovation of visual technology makes new media gradually replace traditional media as the main media of communication. The international communication of Chinese opera culture is in a critical period of strategic change. This paper applies content anal...
Article
Full-text available
This study was meant to explore the students' perception of the credibility of Malaysian online news portals using the method of indepth interviews and focus group discussions (FGD). The results of the study reveal that the proliferation of technologies such as social media and internet accessibility has greatly facilitated university students' acc...
Article
Full-text available
This study examines the framing techniques employed by the English language online news portals, namely Free Malaysia Today and The Star, in their coverage of the Malaysia 15th General Election (GE-15). The objective is to conduct a comparative content analysis of how these news portals framed the news during the GE-15. The study employs a quantita...
Chapter
Full-text available
With the continuous advancement of the information age, all kinds of short videos have exploded and gained an extremely large audience. Short video news has become an important way of news reporting because of its characteristics of easy production, fragmentation and fast transmission. As a representative of China’s mainstream new media, Tiktok acc...
Chapter
Full-text available
Opera is the essence of traditional art accumulated in Chinese history and civilization. In China, the inheritance of opera culture has been developed as an educational cause. However, in the era of the Internet, the once glorious and popular opera is also facing an existential crisis of losing a large number of audiences. How to reconstruct the co...
Article
Digital technology has become a part of undergraduate daily life as digital assistant in the age of digital communication (social media and smartphones), purchasing necessities (online shopping), releasing stress (online game) and education resources supply (social media) during or after COVID-19 pandemics especially those involved in online educat...
Article
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The Malaysian 14th General Election (GE14) has ended the political domination of Barisan Nasional (BN) of the last 61 years and resulted in a new discussion in Malaysian politics. The main purpose of this study is to explore the factors that caused BN to fail in the last election and to refine the incumbency theory posited by Hirano and Snyder Jr (...
Chapter
Full-text available
Menujahkan bagaimana penggunaan portal berita dalam kalangan remaja di Sabah dengan menggunakan perspektif teori kegunaan dan kepuasan. Konsep setiap pembolehubah keperluan, kegunaan dan kepuasan mewakili tren penggunaan portal berita yang mengkhususkan kepada remaja di Sabah itu sendiri.
Article
This study focused on the role of information exposure, information consumption and individual lifestyle on the inclination towards behaviour change during the Covid-19 pandemic. During the pandemic, the number of individuals who breached the pre-determined SOP meant to curb the virus transmission kept on increasing even though the government had r...
Article
Abstrak: Penggunaan portal berita dalam kalangan remaja di Sabah merupakan sesuatu yang menarik untuk dikaji khususnya melihat pola penggunaan portal berita yang semakin berkembang. Kajian ini mempersembahkan pola kegunaan dan kepuasan portal berita dengan menggunakan survei ke atas 367 remaja yang terdiri dari etnik Kadazandusun, Bajau, Murut, Mel...
Article
Komitmen terhadap tanggungjawab kerja dipengaruhi oleh pelbagai aspek psikologi seseorang wartawan dalam dunia kewartawanan. Kajian ini bertujuan meneliti faktor-faktorinternal dan eksternalorganisasi yang mempengaruhi tugas seseorang wartawan sepanjang proses penerbitan berita. Sarjana seperti Scheufele (1999) pernah berhujah sekurang-kurangnya te...
Research
The 2019 election which will be held in Indonesia on April 17, 2019 is divided into two, namely the Legislative Election (Pileg 2019) and the Presidential Election (Pilpres 2019). Pileg 2019 refers to the election of Members of the House of Representatives, the House of Representatives of the District, and the House of Representatives of the Distri...
Article
Full-text available
Pola penggunaan portal berita dalam kalangan remaja di Sabah merupakan sesuatu yang menarik untuk dikaji khususnya melihat rentak penggunaan portal berita yang semakin berkembang. Kajian ini mempersembahkan pola kegunaan dan kepuasan portal berita dengan menggunakan kumpulan fokus terhadap remaja yang terdiri dari etnik KadazanDusun, Bajau, Murut,...
Article
Kajian-kajian berkenaan penghasilan berita menawarkan pelbagai penjelasan tentang mengapa berita boleh bertukar menjadi apa yang dipaparkan (Berkowitz, 1988). Namun begitu, kajian berkenaan persamaan di kalangan wartawan dalam membuat pemilihan berita pula menunjukkan hasil yang tidak konsisten (Kim & Bae, 2006). Kajian teoritikal ini secara amnya...
Article
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Keperluan mengkaji proses sosial dalam konteks tempatan adalah penting termasuklah bidang komunikasi. Persoalan sama ada wujud keperluan menjana pengetahuan baharu mengikut konteks sesebuah negara yang mengambil kira norma dan budaya tempatan menjadi penting berikutan sebahagian besar pengetahuan dalam pelbagai bidang kajian hari ini lebih dekat de...
Article
Makalah ini bertujuan membincangkan sebuah rangka teoritikal berkaitan model kewartawanan yang ideal sesuai dengan konteks Malaysia yang unik sebagai sebuah negara sekular. Ini penting mengambilkira Malaysia sebagai sebuah negara membangun yang rakykatnya terdiri daripada masyarakat pluralistik yang berbilang kaum dan agama. Tiga tekanan paling bes...
Article
Full-text available
Pola penggunaan portal berita dalam kalangan remaja di Sabah merupakan sesuatu yang menarik untuk diselidiki memandangkan industri portal berita yang kian berkembang. Kajian ini mempersembahkan pola kegunaan dan kepuasan portal berita daripada tinjauan ke atas 300 orang remaja Kadazandusun Sabah yang berpandukan kepada Teori Kegunaan dan Kepuasan (...
Article
With the fast-growing IoT, regular connectivity through a range of heterogeneous intelligent devices across the Social Online Networks (SON) is feasible and effective to analyze sociological principles. Therefore, Increased user contributions, including web posts, videos and reviews slowly impact the lives of people in the recent past, which trigge...
Article
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Purpose of the study: This paper reviews recent literature on issues and challenges of the future newspaper. It traces issues and challenges that generally impacting the journalism industry worldwide and may be applied for future studies that shall further examine this matter empirically. Methodology: This is a discussion paper that does not apply...
Article
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Alcohol misuse compromises the quality of life of individuals, families, communities and whole societies in a variety of ways. Malaysia acknowledges the problems, implementing policies and health promotion activities in line with the World Health Organization Global Strategy to reduce the harmful use of alcohol by 10% between 2010 and 2025. Sabah,...
Article
Full-text available
The future of the press is still vague, including in Malaysia. What seems clear at the moment is, the future of the newspaper is digital news is read through smartphones, tabs or other forms of gadgets. Printed circulation is expected to continue plunging. The study examines two key questions, steps taken by Malaysian newspapers to enhance the circ...
Article
Full-text available
Media memainkan peranan penting membentuk pemikiran pengundi. Media baharu sekali lagi dilihat memainkan peranan penting dalam menetapkan dan membentuk wacana publik pada PRU-14 di Malaysia. Media merupakan sumber maklumat politik yang utama kepada rakyat dalam masyarakat demokratik meskipun berita bukanlah kebenaran mutlak, apatah lagi fakta dan f...
Article
Full-text available
Media memainkan peranan penting membentuk pemikiran pengundi. Media baharu sekali lagi dilihat memainkan peranan penting dalam menetapkan dan membentuk wacana publik pada PRU-14 di Malaysia. Media merupakan sumber maklumat politik yang utama kepada rakyat dalam masyarakat demokratik meskipun berita bukanlah kebenaran mutlak, apatah lagi fakta dan f...
Article
Full-text available
Abstrak Kajian ini bertujuan menganalisis komitmen dan usaha yang dilakukan oleh media di Malaysia untuk membendung penularan propaganda dan sentimen yang bermotif mengaibkan nama baik Islam dan Muslim di samping usaha-usaha meneutralkan sterotaip rasis tersebut dengan memberikan maklumat yang tepat berkenaan Islam dan Muslim. Hasil dapatan kajian...
Poster
Full-text available
Develop alcohol toolkit to reduce alcohol-related harm which is a culturally acceptable way of indigenous communities of Sabah.
Article
Full-text available
Abstrak Kajian eksploratori ini bertujuan mengenalpasti faktor pendorong dan kepuasan yang diperolehi daripada penggunaan portal berita dalam kalangan belia di Malaysia menerusi tiga perbincangan kumpulan fokus dan satu forum dalam media sosial di antara bulan Mac hingga Mei 2015. Dapatan kajian mendedahkan peningkatan populariti telefon pintar mer...
Chapter
Islam is always assumed as an integral part of news construction in countries like Malaysia. However, as a multicultural country, Malaysia offers more complex elements to be considered in its news making. Thus, this study seeks to examine whether Islam is really connected with news construction in Malaysia, and if not, what actually does constitute...
Article
Full-text available
The purpose of this exploratory study is to identify motivations and gratifications from the uses of news portals among Malaysia youths through three focus group discussions and a forum in social media that was carried out from March to May 2015. Findings reveal that the rise of the smartphones popularity has contributed tremendously to the youth's...
Article
Full-text available
Chinese newspapers are believed to grow in tandem with the development of the Chinese community life in Malaysia. The purpose of this study is to analyse the articulation of historical issues and the roles played by Chinese newspapers in nation-building. The data were collected through the analysis of previous information, especially from the archi...
Article
Full-text available
Abstrak Kajian ini bertujuan menganalisis pembingkaian berita isu Tanah Hak Adat Anak Negeri (NCR) dalam akhbar tempatan di Sabah. Sebanyak 110 buah artikel berita berkaitan tanah NCR yang diterbitkan dalam tempoh 1 Januari 2011 sehingga 31 Disember 2012 berjaya dikumpul daripada dua buah akhbar tempatan, iaitu Daily Express dan New Sabah Times seb...
Article
Full-text available
Chinese newspapers are believed to grow in tandem with the development of the Chinese community life in Malaysia. The purpose of this study is to analyse the articulation of historical issues and the roles played by Chinese newspapers in nationbuilding. The data were collected through the analysis of previous information, especially from the archiv...
Article
Full-text available
Kadazandusun language news in Sabah Local Newspapers: Commitment of Daily Express, New Sabah Times and Utusan Borneo in Maintaining and Upholding Sabah’s Native Language Abstract The purpose of this study is to reveal the existence of Kadazan and Dusun languages news columns in Sabah local newspapers. An in-depth interview with editors, sub-editor...
Data
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This paper demonstrates how news construction studies should be conducted by cherishing the specificity of news practices even if the newspapers operate in the same country. Based on Donna Haraway's notion of specificity and situated knowledge, we argue that in order to understand the complexity of news construction in Malaysia, the study has to re...
Article
Full-text available
The purpose of this study is to identify generic frames, sub-frames and news sources preferred by young journalists who are categorised as "youth" in producing national news in Malaysian mainstream newspapers. Framing theory has been used as theoretical framework for this study which was carried out using survey method among journalists age between...
Article
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The emergence of female journalists in Sabah�s local newspapers has broken the hegemony and domination of men in the profession of journalism. However, those female journalists are still facing stereotypical perceptions towards women, particularly on the issue of gender discrimination, exploitation of women and many other feminist issues. This prel...
Data
The use of the term professionalism in public relations (PR) is normally linked to the expression of a need to improve occupational standing (Pieczka, 2000). However, for decades, scholars and practitioners alike have argued about ways to enhance the professionalism and prestige of PR (Sha, 2011b). In general, this paper will discuss the current co...
Article
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ABSTRAK Secara umum keterampilan komunikasi pengadil memainkan peranan penting dalam menentukan reaksi pemain terhadap keputusan pengadil. Walau bagaimanapun, sedikit sahaja diketahui tentang pengaruh relatif antara amalan dan gaya komunikasi pengadil yang berlainan terhadap pemain, mahupun perbezaan disebabkan budaya. Sehingga kini pengadil bola s...
Data
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Media Usage Patterns in Kota Kinabalu, Sabah.
Data
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The objective of this paper is to show how newspapers mould the image, personality and reputation of politicians through the pages of the newspapers by playing up or playing down their news and pictures. Using the framing theory, this paper looks at how 11 national and provincial newspapers frame news of Datuk Yong Teck Lee 1 , a politician from Sa...
Data
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Artikel ini membincangkan pilihan raya Dewan Undangan Negeri Sarawak 2006 dengan tumpuan kepada kawasan yang ditandingi parti politik mewakili kepentingan orang Cina khususnya Sarawak United People's Party (SUPP) dan Democratic Action Party (DAP). Dalam pilihan raya ini, SUPP tewas lapan daripada 19 kerusi yang ditandinginya, iaitu kekalahan yang p...
Article
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Abstrak Makalah ini adalah satu usaha awal untuk menganalisa reaksi media terpilih dari Indonesia dalam kes perebutan Blok Ambalat Timur oleh Malaysia dan Indonesia di Laut Sulawesi. Isu ini menjadi hangat disebabkan oleh provokasi media Indonesia. Justeru, satu kajian awal menggunakan kaedah analisis kandungan kualitatif dan kuantitatif dilakukan...
Data
Full-text available
Abstrak Makalah ini adalah satu usaha awal untuk menganalisa reaksi media terpilih dari Indonesia dalam kes perebutan Blok Ambalat Timur oleh Malaysia dan Indonesia di Laut Sulawesi. Isu ini menjadi hangat disebabkan oleh provokasi media Indonesia. Justeru, satu kajian awal menggunakan kaedah analisis kandungan kualitatif dan kuantitatif dilakukan...

Questions

Question (1)
Question
After Sept 11, most of the enemies in the films, movies, drama, sitcom, etc are the terrorists. Unfortunately this has also cause confusion between anti-terrorism and Islamophobia.

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