Leah Zaidi

Leah Zaidi
Ontario College of Art and Design | OCAD University · Strategic Foresight and Innovation

Master of Design, Strategic Foresight and Innovation


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Currently researching the intersection of science fiction and sustainability, and the futures of social innovation. Follow me on Twitter: @Leah_Zaidi
Additional affiliations
January 2020 - present
Multiverse Design
  • Founder
  • A Toronto-based consultancy that combines foresight, systems, and storytelling to design for emerging worlds.
September 2015 - December 2017
Ontario College of Art and Design
Field of study
  • Strategic Foresight and Innovation


Publications (6)
Full-text available
Positive stories of change can play a powerful role in shaping systems. In systems-thinking, stories can take the form of systems archetypes which depict recurring themes and organizational dramas. Though these patterns are important for uncovering problems, they also have the potential to help us identify patterns of hope and aspirational futures....
Full-text available
Trend mapping and analysis are common practice for organizations. However, the emphasis on trends, and the sheer volume of predictions about the future, might be creating confusion about what society should prioritize. Introducing a minimum specification for future-proofing may help cut through the noise and surface what is needed for us to ensure...
Full-text available
Design and Futures is a major collection of essays, manifestos, interviews and peer-reviewed articles, edited by Stuart Candy (Carnegie Mellon University) and Cher Potter (Victoria and Albert Museum), documenting 'design futures' discourse and practice around the world. First published as back-to-back volumes in the open access Journal of Futures S...
Full-text available
Science fiction is experiencing a renaissance as the rate of change and uncertainty about the future increases. Organizations, innovators, and changemakers alike are turning to the genre to navigate the future and design for the present, often unaware that generating and using images of the future for strategic purposes is a cornerstone of foresigh...
Full-text available
The worldbuilding practices of science fiction authors have the potential to play a key role in society, given that they involve the design and depiction of complex, alternative realities set in the future. This potential is acknowledged by Transition Design--an emerging area of practice that melds futures-based narratives, foresight, and systems-t...


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