Lea Iaia

Lea Iaia
Università degli Studi di Torino | UNITO

Ph.D., MD in Business Management

About

45
Publications
11,755
Reads
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279
Citations
Citations since 2017
27 Research Items
256 Citations
2017201820192020202120222023020406080
2017201820192020202120222023020406080
2017201820192020202120222023020406080
2017201820192020202120222023020406080
Additional affiliations
February 2018 - present
Università degli Studi G. d'Annunzio Chieti e Pescara
Position
  • Professor (Assistant)
June 2016 - February 2017
Università del Salento
Position
  • Fellow

Publications

Publications (45)
Chapter
The impact of the smart city concept in the urban landscape has been the subject of considerable attention over the last few years. Cities are changing their development strategies by trying to attract not only capital but also knowledge and talent. This change has led cities to turn increasingly to the outside world by developing international str...
Article
Masstige marketing represents the democratization of luxury to middle-class consumers. The purchase of luxury brands aims to satisfy utilitarian and hedonic customers’ motives, based on their personality traits, even the dark ones (such as narcissism, Machiavellianism, and psychopathy). The continuous evolution of technologies pushes consumers to f...
Article
Purpose A model on the cognitive elements of engagement is adopted and content analysis, along with sentiment analysis, has been used to explore the post characteristics and the levels of stakeholders' interactions in controversial and non-controversial European industries through three Poisson regressions. At last, an ANOVA test has been used to c...
Article
Full-text available
Based on a comprehensive and structured literature analysis of 48 studies, this study explores and highlights the key research developments in the domain of responsible innovation in Asia. Accordingly, the paper critically analyses, maps, and structures responsible innovation research in Asia, and synthesizes the findings into an integrative concep...
Article
The purpose of this paper is to investigate the relationship between mood and air travel choices, considering the role of travel significance and the influence that COVID-19 may have on younger generations’ choices. Using a mixed-methods sequential exploratory design, a sample of 1,111 Italian respondents, belonging to younger generations is invest...
Preprint
Full-text available
Book chapter in "Sustainable Digital Transformation: Paving the Way Towards Smart Organizations and Societies"
Article
Social media, based on information and communication technologies (ICTs), work as new channels to exchange information among stakeholders and play role in improving stakeholder engagement. Considering this aspect, we investigated the characteristics of social media posts that result in higher stakeholder engagement in the European context, and we d...
Article
Purpose The authors aim to investigate which social media posts' characteristics result in higher stakeholder engagement in the European context. Design/methodology/approach The authors apply chi-square automatic interaction detection (CHAID) method to categorize social media posts based on their engagement levels. The authors conduct analysis on...
Article
Purpose This paper analyses how entrepreneurs recognise and exploit entrepreneurial opportunities following a sustainable approach that respects the equilibrium among environmental, social and commercial purposes, and how their personality affects this process. The main personality traits focused in this study are narcissism, locus of control and s...
Conference Paper
Full-text available
The impact of the smart city concept in the urban landscape has been the subject of considerable attention over the last few years. Cities are changing their development strategies by trying to attract not only capital but also knowledge and talent. This change has led cities to turn increasingly to the outside world by developing international str...
Article
Purpose Smart cities and their internationalization process and efforts in order to gain the competitive advantage in the international arena have received a great deal of attention by marketing scholars and practitioners alike. Yet, the growing number of studies focused on this topic has led to considerable fragmentation and theoretical confusion....
Chapter
In a world where around 3.5 billions of the entire population are active social media users, the individual usage behavior of social network sites and related aspects should require further investigation. Specifically, this paper focuses on the social network dependence, considering the utilitarian and goal-oriented facet rather than the psychologi...
Conference Paper
Full-text available
During the last decade, the role of human capital and knowledge flow on city development has increased the attention of researchers and institutions. The focus is on the role played by knowledge inputs, knowledge generation, and knowledge spillovers in local innovation processes (Faggian and Mccann, 2009; Lee, Florida and Gates, 2010). Toward this...
Article
Full-text available
With its Global Compact, the United Nations (UN) called companies to align strategies and operations with universal principles on human rights, labor, environment, and anti-corruption, while settling and pursuing the seventeen UN Sustainable Development Goals (SDGs). Achieving SDGs in business reporting is part of the lively debate in the literatur...
Article
Stakeholder engagement (SE) is considered a best practice in sustainability reporting, as it increases companies' social legitimacy and reputation. Companies have to properly communicate the SE activities, paying attention to the social, cultural, and political factors that affect the perception of stakeholders. This is particularly relevant in the...
Article
Purpose A substantial body of research evidence has now accumulated in the cause-related marketing (CRM) literature. Yet, research on positive word of mouth (WOM) in the CRM domain is scarce. Based on this, the purpose of this paper is to present a framework that enhances positive WOM persuasion in a CRM context. Design/methodology/approach Specif...
Article
this paper investigates whether individuals' cultural capital increases the probability of purchasing tourism services through the Internet. The identification of possible direct channels through which tourism firms can address and attract consumers is particularly relevant for an industry in which re-intermediation processes by big online travel a...
Article
Full-text available
Purpose The purpose of this paper is to identify the distinctive elements of CSR communications that characterize the communications models of family businesses in the Italian wine industry, and to compare them with nonfamily businesses. Design/methodology/approach Using a case study approach, a sample of large and medium companies practicing corp...
Article
Full-text available
Purpose The purpose of this paper is to identify the features that qualify the wine tourism destinations’ (WTDs) image and to deepen analyse the role of the image on the wine tourists’ perception, assuming that it changes from tourist to tourist, depending on who has formed its perception after a real experience or not. Design/methodology/approach...
Article
Full-text available
Purpose The purpose of this paper is to deepen the web marketing strategies used by wine family businesses (FBs) with the aim to identify the role assigned to websites, the online models and the competitive strategies implemented through them. Design/methodology/approach In order to examine the content and structure of the information found on the...
Conference Paper
Full-text available
Wine’s cultural identity is linked to authentic experiences, valued by the modern consumer because they represent a particular geographical area tradition, heritage, culture, ethnic variety, and identity. The presence in this industry of many family businesses well describes the strong relationship between the product and the terroir. The purpose o...
Conference Paper
Full-text available
The goal of this research project is to deepen and expand the web marketing strategies used by family businesses (FB) and to identify the role assigned to websites and the online communication strategies implemented through them. In order to examine the content of the information found on the website of selected FBs, an “ad hoc” analysis model was...
Article
Full-text available
Purpose – The purpose of this paper is to investigate the experiential dimension of certain Italian agrofood products’ websites, which are seen as exemplifying best practices in the terms of the representation of the brand-land relationship, including their link with the territory of origin in the sense of terroir. Design/methodology/approach – Th...
Article
Full-text available
Il paper si prefigge l’obiettivo di indagare e confrontare la web communication di due differenti categorie di vino (un vino autoctono – rappresentativo del patrimonio culturale del territorio di origine – e uno globale), valutando il gap nella comunicazione dei wine bloggers. Gli step di lavoro previsti dalla metodologia sono: 1) individuazione de...
Article
Full-text available
Assuming that actual or potential wine tourists may perceive the wine tourism destinations' image using as cognitive keys what has been communicated by both wine tourism destinations and travelling bloggers, the research aims at carrying out an analysis which: 1) suggests the identification of the main recurring themes and their importance in commu...
Article
Full-text available
Purpose of the paper: The paper aims to examine online communication of wine tourism destinations and their users in order to identify strategic approaches potentially suitable for the development of: 1. new web communication formats; 2. innovative entrepreneurial formulae that meet the expectations of increasingly demanding and expert customers. M...
Conference Paper
Full-text available
Obiettivi. Il paper si prefigge l’obiettivo di indagare e confrontare la web communication di due differenti categorie di vino (un vino autoctono - rappresentativo del patrimonio culturale del territorio di origine - ed uno globale), valutando il gap nella comunicazione dei wine blogger. Metodologia. Gli step di lavoro previsti dalla metodologia so...
Conference Paper
Full-text available
Obiettivi. l'obiettivo del presente lavoro consiste nell'approfondimento della dimensione esperienziale di innovativi format di vendita e di website dedicati alla promo-commercializzazione di prodotti agroalimentari tipici, particolarmente rappresentativi del proprio territorio di origine (cd. legame brand-land). Metodologia. al fine di verificare...
Conference Paper
Full-text available
The work aims at examining the online communication started by wine tourists on Web, in order to i) identify topics and subjects around which wine tourists mainly discuss and to ii) profile them, through a netnographic approach. The originality of the paper can be identified in the application of the research methods still less used in the touristi...
Conference Paper
Full-text available
The paper aims at getting to know the online transmitted image (by a wine tourist destination of excellence) and the relative perceived image (by third actors), through a gap analysis model designed for this purpose. So, the analysis is structured in different steps: 1) the identification of a wine tourist destination (best practice) through the st...
Conference Paper
Full-text available
The purpose of this research is to provide guidelines for wine tourism destinations, to produce an effective web communication activity. To achieve the aim: - the text regarding the topic “wine tourism” was extracted from the new generation social networks (Instagram e Pinterest) and the wine tourism destinations' websites, and it was then analysed...
Conference Paper
Full-text available
Obiettivi. Il lavoro si prefigge di individuare una metodologia di analisi dei mercati esteri, nonché i criteri per monitorare le capacità interne dell'impresa, al fine di delineare un modello di valutazione che possa fornire le linee guida per l'elaborazione di una corretta strategia di internazionalizzazione basata sul Web. A tal proposito, nel p...
Article
Full-text available
The aim of the paper is to observe and analyse the contributions made by social media in redefining firm-client relations in the wine sector as a support for CRM systems. After a literature review, in order to define the theoretical framework, the research will provide two stages of analysis:the first step concerns an investigation of buyers aimed...
Conference Paper
Full-text available
Il lavoro si prefigge di delineare un format – potenzialmente replicabile in differenti contesti geografici – di concept store, inteso come un luogo in cui si narra e si enfatizza (anche grazie a mezzi di comunicazione multimediale, metodi di stimolazione sensoriale, percorsi d'interazione personalizzata) il legame " prodotto-territorio " , in modo...
Chapter
Full-text available
L'evoluzione dei modelli di comunicazione Web based ha determinato dei cambiamenti nelle strategie di marketing, anche in virtù dei bassi costi di im-plementazione. Gli applicativi di CRM, con cui negli ultimi anni si è afferma-ta una logica di marketing relazionale di tipo integrato (Borghesi, 2001), sono oggi arricchiti dalla componente social (d...
Article
Full-text available
Obiettivo del paper: L'obiettivo principale della ricerca consiste nell'individuare gli attributi che qualificano l'immagine delle destinazioni enoturistiche ed analizzarne il ruolo nella percezione dei wine tourist. Metodologia: Facendo propri i principi della letteratura manageriale in materia di Destination Management e, nello specifico, di Dest...

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Project (1)