Lázaro Florido-Benítez

• Phd in Tourism and Marketing
• Lecturer at University of Malaga

The purpose of this study is to show the growing concern about cybersecurity in tourism and travel research from 2000 to August 7, 2024. The methodology used in this research adopted a systematic literature review approach based on PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) and using the Web of Science (WoS) databas...

The main challenge of this paper was to analyse Asian and Pacific theme parks and museums as tourist attractions aimed at increasing tourism demand in the postpandemic period from 2012 to 2022. To address the primary research questions and objectives, this study’s methodology blends qualitative and quantitative data. The findings reveal that Asian...

The main objective of this paper is to illustrate the use of artificial intelligence (AI) in the tourism and air transport industries to improve tourists' experiences, as well as provide a definition of the AI concept closest to both sectors. In order to examine and demonstrate the body of literature on AI and its application to the travel and tour...

This research aims to conceptualise the use of the digital twins (DT) tool in tourism to address smart tourist destinations' future challenges to enhance tourists' experiences and residents' quality of life through better services developed by DTs. This paper investigated the use of DT technology to tackle the new challenges facing smart tourist de...

The objective of this research was to analyse the impact of airports in Disney and Universal Studios theme parks in California and Florida states from 2008 to 2022. We adopted a methodology based on four data steps (airport's location and category, number of visitors at theme parks, and relevant information from public and private organisations), w...

Introduction In 2023, air traffic reached 88.6 % of pre-pandemic (2019) levels (IATA, 2024), with global tourism cities as key beneficiaries (Graham, 2023; Marchesani et al., 2023). Similarly, theme parks have been found to be a major attractor for urban destinations globally (Liang & Li, 2023; Luo & Li, 2024) and catalysts for economic development...

Purpose The purpose of this paper is to explore how GenAI can help companies achieve a higher level of hyper-segmentation and hyper-personalization in the tourism industry, as well as show the importance of this disruptive tool for tourism marketing. Design/methodology/approach This paper used the Web of Science and Google Scholar databases to prov...

The perception of airports by tourists and business travellers alike, has dramatically improved over the last 25 years. This is partly due to the marketing strategies developed by airport operators, wit the aim of establishing their place within the transportation, tourism, and logistics sectors. However, airports have not always been considered a...

Artificial intelligence (AI) is a disruptive technology that is being used by smart tourist destinations (STDs) to develop new business models and marketing services to increase tourists' experiences and sales, revenue, productivity, and efficiency and STDs. However, the adoption of AI applications and platforms requires a high economic budget for...

The main goal of this study is to analyse the types of hackers and cyberattacks in the aviation industry, to enhance cybersecurity in the air sector. This manuscript has identified 12 different typologies of hackers in the aviation context. First, those hackers who exercise responsibility in proper, effective, ethical, and good practices to improve...

The aims of this study are to analyze the tourism and air-transport industries in Africa and determine how African governments could improve the safety of tourists and local communities in this region to improve resident quality of life and tourism demand. Indeed, this study tries to improve African people’s lives through the tourism and travel sec...

Spain is one of the most water-stressed countries in the world. Regional governments face the challenge of ensuring long-term water security for residents and tourists. In 2024, Catalonia declared a state of emergency to tackle the problem of a lack of water. Catalonia and Andalusia regions imposed water restrictions, prohibiting residents from was...

This paper describes research to identify and classify cyberattacks in the aviation industry in order to present the true reality of airports as a critical infrastructure and the threats that airport operators face. We conducted a critical review related to types of cyberattacks and supported by updated studies to analyse cyberattacks in the aviati...

Purpose The purpose of this paper is to analyse museums and theme parks as a tourist package and how the proximity of airports to the city and public transport influence the development of this tourist package to stimulate tourism demand in cities. Design/methodology/approach Qualitative and quantitative indicators have been applied in our methodo...

Purpose - The main objective of this research is to analyze e-commerce companies in a digital marketing and logistics context to better understand the future of e-commerce companies. Methodology - This manuscript has included updated literature and real examples to explore the new challenges facing e-commerce firms in marketing, logistics, and sust...

Purpose The purpose of this paper is to analyse the impact of Andalusia’s tourism promotion budgets and the efficiency of its campaigns from 2010 to 2022. Design/methodology/approach A mixed-methods approach is used. Tourism promotion budgets from 2010 to 2022 were measured as a supply indicator. Demand indicators (e.g. airport’s passenger arrival...

Purpose The purpose of this paper is to analyse the metaverse platform in a social context to better understand the future of this tool in tourism cities and how this can help to improve the well-being of residents in both digital and physical scenarios. Design/methodology/approach In this paper, the current and probable developments in the metave...

The main goal of this manuscript is to analyse Latin American theme parks as tourist attractions for stimulating future tourism demand after the pandemic crisis. The methodology used in this study is a set of qualitative and quantitative indicators for measuring the most visited Latin American parks from 2011 to 2022 and where they are localised to...

The purpose of this paper is to analyse the cybersecurity in online travel agencies (OTAs) and hotel sectors to protect users' private data in smart cities. Methodologically, this research uses a sample of information about cyberattacks that occurred during the period of 2000-2023 in companies operating as OTAs and in the travel, tourism, and food...

Purpose The purpose of this study is to analyse Benidorm, San Sebastián, Gijón, Málaga, Tenerife Island and Santander smart tourist destinations (STDs) as a touristic model and example to follow by other destinations in Spain and all over the world. Design/methodology/approach To fulfil the stated objective, this study follows several phases that i...

Bearing in mind the socioeconomic consequences of COVID-19 on airports and passengers, this study considers cleaning and hygiene a top priority in airports and airlines' operating processes. Both airport operators and passengers should be aware that the COVID-19 pathogen has not yet gone away and, thus, continues to spread despite mass vaccination....

urpose The purpose of this research is to analyse the accessibility of Spanish beaches for blind people and their guide dogs as an inclusive tourist destination for national and international tourists. Design/methodology/approach This empirical research used a quantitative and qualitative methodology from public and private organizations, which int...

Purpose The nuclear purpose of this research paper is to analyse representative bridges around the world as a tourist attraction and iconic element through destination marketing organisations’ (DMOs’) tourism official websites where these are localised and three online travel agencies’ (OTAs’) websites. Design/methodology/approach This research us...

Why was this research undertaken? Because in some tourist destinations the number of international tourists has a greater impact on the number of overnight stays at hotels compared to domestic tourism. The aim of this study was to analyse the main tourist market segments in destinations in Andalusia from 2004 to 2022, to demonstrate the relevance o...

Museum studies is an academic and practical field of research that provides new challenges and opportunities to researchers thanks to the extraordinary growth of museums worldwide in the last 20 years (McCarthy and Brown 2022). There is, however, a need for more research on museum economics, including tourism (Silberberg and Lord 2015). The tourism...

Desde que el Tribunal Constitucional de España suspendió la declaración unilateral Independentista Catalana el 31 de octubre de 2017, la inestabilidad e incertidumbre ha permanecido en el cielo de los ciudadanos catalanes. Esta decisión política independentista ha afectado de una manera significativa al tejido empresarial catalán. Este trabajo de i...

Background: The purpose of this study is to provide an assessment of international airports and airlines, 'IAAs', and to organize and classify the literature on air transport to stage the importance of this topic and encourage future research in the projection of the aviation and tourism sectors. Methods: It is a bibliographic study, and this work...

The aim of this study is to analyse tourism promotion of eight provinces of Andalusia from 2010 to 2022, and to examine the ways that tourism promotion campaigns influence and stimulate the improving of tourism supply and demand at Andalusian provinces. The methodology used in this study collected data from Andalusian public organizations (secondar...

The concept of hinterland is changing with a globalized economy, new needs between airports, stakeholders and the tourist destination challenge new dimensions of operation in the territory. Identifying new factors and actors in the influence zone of the hinterland will allow us to stage the importance of airports in the regional economy and the pos...

Abstract Purpose The aim of this paper is to analyze the interrelationship between film-induced tourism and visits to theme parks by tourists and examine the most viewed movies worldwide (2010–2022) which are related with theme parks and their attractions. Design/methodology/approach The methodology used in this study is a set of qualitative and qu...

Background: The purpose of this study is to analyse the role of the main 50 US cargo airports and 25 air cargo airlines in the logistics of e-commerce companies from 2000 to 2020, to highlight the importance of airports in the logistics and e-commerce industries. Methods: A review of the relevant literature on airports, air cargo carriers, logistic...

There are no scientific studies in the context of airports and museums relationship, which analyze the impact of airports for identifying the relationship between museums and air accessibility, as well as promotion campaigns to attract visitors and passengers at museums and airports. The main purpose of this study is to analyze the locations of US...

This study aims to analyze the World Airport Awards as a quality distinctive and marketing tool by airports. It is a benchmarking study, and it uses secondary data from Skytrax, World Airport Awards, Airports Council International, International Air Transport Association, airport official websites and apps, App Store, and Google Play, to support re...

La cadena de valor es de vital importancia para las empresas de autobuses, puesto que permite realizar un análisis estratégico de sus ventajas competitivas mediante un análisis interno de las actividades que esta desarrolla. Para ello se profundiza en los servicios que pone a disposición de la sociedad, el valor que recibe los usuarios y la aportac...

This study aimed to provide an assessment of marketing on international business and to organize and classify the literature on marketing in order to clarify the importance of this tool and encourage future research in the projection of international business marketing (IBM) and the power of the ubiquity of this tool in the hands of the users. It i...

This conference aims to provide an assessment of tourism promotion in tourist destinations and airports (TPTDs) and to organise and classify the literature on tourism promotion, with the aim of staging the importance of this topic and encouraging future research in the projection of tourism and marketing sectors. It is a bibliographic study, and th...

This study examines airports as an essential tool in the strategic and marketing plans of Spanish destinations, but we are aware that every tool has a mathematical and social divergence. In the case of Spanish airports, these have been the Gates of Paradise of the Spanish tourist destination, but at the same time they have become the controller of...

Tourism is the goose that lays her business and economic golden eggs in British Isles, but the pandemic and government measures are choking both the tourism and aviation industry. This study's purpose is to analyze tourism and aviation industries at British Isles, to tackle the impact of Covid-19 and Brexit block as viewed from the scientific resea...

Background: The main goal of this case study is to analyze the air traffic, air cargo, and the safe-ty-hygiene air corridor between UK and Spain, in airports managed by MAG Group (UK) and AENA Group (Spain). Methods: To review the specific paradigm of research which discusses, in-vestigates, and analyses the air traffic, air cargo, and the safety-h...

The low-cost carrier (LCC) model enjoys numerous economic advantages but also suffers some disadvantages. This airline model 'low-cost or budget' which has emerged during the 90s and were launched and grown rapidly in response to the progressive liberalization of both domestic and later international air services. The COVID-19 has changed dramatica...

Purpose This paper aims to provide an assessment of tourism promotion in tourist destinations and airports (TPTDs) and to organize and classify the literature on tourism promotion, with the aim of staging the importance of this topic and encouraging future research in the projection of tourism and marketing sectors. Design/methodology/approach The...

Purpose This study’s purpose is to analyze the international mobile marketing (IMK) in order to stage the importance of this tool in the internationalization of companies. Our understanding of mobile marketing is constantly evolving, due to its high business penetration in a world globalized by technologies. Design/methodology/approach A review of...

The concept of hinterland is changing with a globalized economy, new needs between airports, stakeholders and the tourist destination challenge new dimensions of operation in the territory. Identifying new factors and actors in the influence zone of the hinterland will allow us to stage the importance of airports in the regional economy and the pos...

Purpose This study aims to analyze the relationship between Málaga’s airport, air transport, companies and the local economy. Design/methodology/approach It is a bibliographic study, and it uses secondary data from Aeropuertos Españoles y Navegación Aérea, Instituto de Estadística y Cartografía de Andalucía, España Exportación e Inversiones, Instit...

RESUMEN: Este estudio muestra a los aeropuertos como una herramienta esencial en los planes estratégicos y de marketing de los destinos españoles, pero toda herramienta tiene una divergencia matemática y social, en el caso de los aeropuertos españoles, han sido las Puertas del Paraíso del destino turístico español, pero a la vez se han transformado...

The purpose of this paper is to analyze the effects of COVID-19 on the airlines and the destination Andalusia. The location of Andalusia as the gateway of European continent, makes this tourist destination in a strategic point at a tourist and aerial level. The incidence of the pandemic in the tourism and air sector of Andalusia are being devastati...

Abstract Purpose – This study aims to analyze the effects of COVID-19 on airlines, airports and the destination Andalusia. On that basis, the study has assessed the bankruptcy of some airlines, closure and reduction of the frequency of air routes, COVID-19 measures at airports by governments, etc., to adapt to new circumstances, be efficient and pl...

Spanish airports are exposed to a series of threats associated with the massive use of information and communications systems, which support the vast majority of their business processes. This study focused on cyberattacks that may occur from malicious actions in the future, as the incorporation of smart applications in airports introduces new vuln...

Airport destination marketing’ has gained momentum in research fostered by the impact of communication technologies on the delivery of DMOs responsibilities. It has produced significant opportunities and challenges in the marketing strategies, where airports have become the gates of paradise of physical and digital tourist destinations. Airports ca...

Mobile applications (apps) on smartphones are being increasingly used to access news, entertainment, weather forecast, etc. As apps gain a stronger footing in the 21st century, large airports are taking advantage of this new marketing outlet by developing apps for branding and (business) communication purposes. In recent years, due to its multi-fun...

According to Florido-Benítez (2020), the new generations of passengers are digital explorers and their perception of the world is at their fingertips with their mobile devices, that is, “HuMobAp” Human-Mobile-App, humans move according to the needs and incentives reported by the applications such as: flight applications (Iberia), travel app OTA or...

The need to guarantee the sustainability, efficiency and projection of the brand image of Seville, have made that the regional aerodrome and Sevillian public-private organizations reach an extraordinary achievement in the management and interoperability relationship of the Andalusian tourist destination such as Seville. This joint cooperation has m...

Airport destination marketing’ has gained momentum in research fostered by the impact of communication technologies on the delivery of DMOs responsibilities. It has produced significant opportunities and challenges in the marketing strategies, where airports have become the gates of paradise of physical and digital tourist destinations. Airports ca...

Mobile Marketing tools offer tourist destinations many opportunities for promoting their offers and improving their positioning against possible competitors. Its ability for direct and personal communication with tourists in real time, increases traveler's levels of satisfaction and image perception of the destination. The methodology used in this...

La imagen que proyectan los aeropuertos a través de sus apps afectan directa e indirectamente en la satisfacción del pasajero. Hoy día los aeropuertos compiten entre si para captar un mayor números de aerolíneas y pasajeros, con el objetivo de incrementar sus ingresos comerciales. Las aplicaciones aeroportuarias como herramienta de marketing están...

Actualmente los destinos turísticos se promocionan a través de múltiples medios, aunque debemos reconocer que en estos momentos el más importante es internet y en especial las aplicaciones móviles, que están siendo el soporte por el cual el tejido empresarial turístico están canalizando su oferta para mejorar la experiencia del turista. En este tra...

El mobile marketing se convierte en una herramienta de comunicación imprescindible en todos los departamentos comerciales de los aeropuertos, sobre todo aquellos que tengan implantados apps, donde ofrezcan productos y servicios calibrados a las necesidades de los pasajeros, es decir, orientar los aeropuertos hacia un modelo de centro de negocio, ge...

The availability of new airport applications helps passengers manage their time at airports in an efficient way, inasmuch as these applications provide real-time information. The results of this study confirm the fact that the multifunctionality of the mobile marketing tool favours the effectiveness of the processes carried out by passengers at the...

Las aplicaciones móviles son las navajas multiusos del futuro, éstas te facilitan la vida en cualquier momento y su utilidad es multifuncional. Los grandes aeropuertos son conscientes de implementar nuevas tecnologías a su actividad comercial y las aplicaciones móviles son una herramienta de marketing muy atractivas para incrementar los niveles de...

Abstract: Mobile Marketing tools offer tourist destinations many opportunities for promoting their offers and improving their positioning against possible competitors. Its ability for direct and personal communication with tourists in real time, increases traveler’s levels of satisfaction and image perception of the destination. The methodology use...

Purpose: The purpose of this study is to analyze the airport mobile marketing and what elements have had a positive or negative influence in cross-selling via an airport app. Design/methodology: For this analysis, a survey was conducted to users that use the Schiphol Amsterdam Airport app. A total of 103 questionnaires were analyzed using structura...

Mobile applications (apps) on smartphones are being increasingly used to access news, entertainment, weather forecast, etc. As apps gain a stronger footing in the 21st century, large airports are taking advantage of this new marketing outlet by developing apps for branding and business communication. In recent years, this marketing model has establ...

RESUMEN La democratización del medio digital en las polis turísticas, ha hecho que los humanos se transformen en personas bifuncionales (Humano-smartphone), estos dispositivos han cambiando el paradigma en la toma de decisiones de las actividades turísticas cuando viajamos y, por ende, condicionan al turista su nivel de satisfacción global de su en...

The democratization of digital media in touristic cities has transformed humans into bifunctional people (Human-Smartphone). Mobile devices have caused a paradigm change in how we make decisions about touristic activities when we travel; consequently, this conditions the level of global satisfaction a tourist experiences in his or her most immediat...

Resumen El desarrollo de las aplicaciones aeroportuarias han transformado la relación de la gestión de los aeropuertos con los pasajeros, la comunicación entre ambos agentes es ubicua y proactiva. La seguridad que aporta las aplicaciones móviles promueve la venta cruzada dentro del aeropuerto, fomentando las opiniones online de los pasajeros de la...

Abstract The image airports project via their applications (apps) affects -directly or indirectly- passengers’ satisfaction. Today, airports are competing among each other to attract more airlines and passengers to improve commercial revenues. Airport apps (as mobile marketing tools) are offering a wide range of opportunities to both passengers an...

Resumen En la actualidad los aeropuertos se promocionan a través de múltiples medios, tales como Internet y en especial mediante aplicaciones móviles, las que están siendo el soporte por el cual las empresas de turismo están canalizando su oferta para mejorar la experiencia del pasajero. La seguridad que aportan las aplicaciones móviles promueve l...

Mobile applications (apps) on smartphones are being increasingly used to access news, entertainment, weather forecast, etcetera. As apps gain a stronger footing in the 21st century, large airports are taking advantage of this new marketing outlet by developing apps for branding and (business) communication purposes. In recent years, due to its mult...

RESUMEN El turismo es un sector donde las nuevas tecnologías lideran la operatividad de los procesos comerciales entre las empresas y usuarios. Los dispositivos inteligentes o smartphones, se está consolidando cada vez más como plataformas de compras en el entorno digital turístico. Dadas las características propias del estudio, la revisión de la l...

La disponibilidad de las nuevas aplicaciones aeroportuarias ayudan al pasajero a desenvolverse en el aeropuerto de una manera eficiente, ya que estas nos dan información en tiempo real de los vuelos, localización, puerta de embarque, etc. Los resultados de este estudio confirman que la multifuncionalidad de la herramienta mobile marketing favorece...

La disponibilidad de las nuevas aplicaciones aeroportuarias ayudan al pasajero a desenvolverse en el aeropuerto de una manera eficiente, ya que estas nos dan información en tiempo real de los vuelos, localización, puerta de embarque, etc. Los resultados de este estudio confirman que la multifuncionalidad de la herramienta mobile marketing favorece...

The image airports project via their applications (apps) affects-directly or indirectly-passengers' satisfaction. Today, airports are competing to attract more airlines and passengers to improve commercial revenues. Airport apps (as mobile marketing tools) are offering a broad range of opportunities to both passengers and airports. Apps are the bes...

La disponibilidad de las nuevas aplicaciones aeroportuarias ayudan al pasajero a desenvolverse en el aeropuerto de una manera eficiente, ya que estas nos dan información en tiempo real de los vuelos, localización, puerta de embarque, etc. Los resultados de este estudio confirman que la multifuncionalidad de la herramienta mobile marketing favorece...

This paper is the first research that examines the impact of mobile marketing in airports. Smelling multiple products and services to the same client before, during, and post consumption is a marketing technique that intends to (1) satisfy a client’s need and (2) increase a company’s profit by using cross-selling and other complementary services. A...

During the last decade, the consolidation of mobile devices as communication tools has facilitated the creation of a new marketing channel, namely, mobile marketing as a new business communication tool. Yet, in the past few years this marketing model has established itself as a product more than a mere communication tool; thanks to its multi-functi...

Purpose: This paper seeks to analyze the effects of mobile marketing tool at airports and passengers. Design/methodology: This research approach consist of going through data files and bibliographical sources in search of information gathered by authors, institutions and organizations regarding our case study. Findings: Mobile marketing to increa...

The availability of new airport applications help passengers manage their time at the airport in an efficient way, inasmuch as these applications provide real-time information. The results of this study confirm the fact that the multifunctionality of the mobile marketing tool favours the effectiveness of the processes carried out by passengers at t...

The availability of new airport applications help passengers manage their time at the airport in an efficient way, inasmuch as these applications provide real-time information. The results of this study confirm the fact that the multifunctionality of the mobile marketing tool favours the effectiveness of the processes carried out by passengers at t...

The availability of new airport applications help passengers manage their time at the airport in an efficient way, inasmuch as these applications provide real-time information. The results of this study confirm the fact that the multifunctionality of the mobile marketing tool favours the effectiveness of the processes carried out by passengers at t...

https://www.hosteltur.com/112218_apps-aeropuertos-analizadas-tesis-doctoral.html Las apps desarrolladas para aeropuertos pueden contribuir a reducir los niveles de estrés de los pasajeros y al mismo tiempo constituyen una herramienta más para empresas o aeropuertos en sus planes de marketing. Así lo apuntan las conclusiones de la tesis doctoral "A...

Abstract: Mobile applications are being increasingly used in smartphones and tablets to access news, games, entertainment, weather and other information. Large airports are taking advantage of the consolidation of mobile devices in the 21st century to create applications for branding and communication. These applications have led to the creation of...

Actualmente los destinos turísticos se promocionan a través de múltiples medios, aunque debemos reconocer que en estos momentos el más importante es internet y en especial las aplicaciones móviles, que están siendo el soporte por el cual el tejido empresarial turístico están canalizando su oferta para mejorar la experiencia del turista. En este tra...

La disponibilidad de las nuevas aplicaciones desarrolladas para los dispositivos móviles, facilitan al pasajero a desenvolverse en el aeropuerto de una manera eficiente, ya que estas nos dan información a tiempo real de los vuelos, facturación y controles, localización, puerta de embarque, etc. Ante la multifuncionalidad y servicios que ofrece el m...

Actualmente los destinos turísticos se promocionan a través de múltiples medios, aunque debemos reconocer que en estos momentos el más importante es internet y en especial las aplicaciones móviles, que están siendo el soporte por el cual el tejido empresarial turístico están canalizando su oferta para mejorar la experiencia del turista. En este tra...

Managing relationship between business and tourists through mobile applications as a marketing tool tourist destinations. Currently tourist destinations are promoted through multiple media, but we must recognize that in these moments is the most important Internet and especially mobile applications, being the holder by which the tourism business s...

Esta última década se ha producido una revolución comercial y tecnológica en el ámbito del mobile marketing, todo ello inmerso en esta nueva era digital. Lo que está perfectamente claro, es que hombres y mujeres han pasado de ser personas monofuncionales a ser sujetos bifuncionales. Manejamos la mayoría de nuestra información dependiendo de un orde...

During the last decade, the consolidation of mobile devices as communication tools has facilitated the creation of a new marketing channel, namely, mobile marketing as a new business communication tool. Yet, in the past few years this marketing model has established itself as a product more than a mere communication tool; thanks to its multi-functi...

Las aplicaciones móviles son cada vez más utilizadas en smartphones y tablets para acceder a noticias, juegos, entretenimiento, tiempo y otras informaciones. Los grandes aeropuertos están aprovechando la consolidación de los dispositivos móviles en el siglo XXI, para crear aplicaciones como imagen de marca e instrumento de comunicación, esto ha fac...

Las aplicaciones móviles son las navajas multiusos del futuro, éstas te facilitan la vida en cualquier momento y su utilidad es multifuncional. Los grandes aeropuertos son consciente de implementar nuevas tecnologías a su actividad comercial y las aplicaciones móviles son una herramienta de marketing muy atractivas para incrementar los niveles de s...