Lauren Gurrieri

• BA/BCom(Hons) (Melb), PhD (Melb)
• Professor (Associate) at RMIT University

Purpose – The purpose of this paper is to analyse the representations and experiences of beauty amongst fat women to understand how females located outside of the normative ideal consume, express, challenge and resist “straight” beauty. Design/methodology/approach – A netnographic approach is taken to analyse 922 blog posts written by five female...

This article explores the normative barriers to anti-consumption practices and highlights that not-for-profit organizations have an important role to play in facilitating the rejection of consumption. The study is based on thirteen phenomenological interviews with individuals who engaged in one month of alcohol abstinence and illustrates three cult...

Responding to the call for critical examinations of the inadvertent effects of marketing (Dholakia 2012), this article offers an examination of the underexplored impacts of social marketing campaigns that derive from government-defined agendas of “healthism.” Specifically, we examine how efforts aimed at the management of women’s bodies can inadver...

Although the identities of brands and consumers have been extensively explored, less is understood about the subjectivity of marketers themselves. In the ambiguous and dynamic exchange process of marketing, the articulation of identities is fundamental to demarcate the activities and actions that take place between market actors. In recent times, g...

Purpose This paper aims to illustrate how multistakeholder partnerships can maximize different forms of impact in relation to the transformative power of advertising, including inclusive gender representation and storytelling as well as the pursuit of gender equity in society more broadly. Design/methodology/approach Two collaborations between Tra...

Purpose Qualitative social media research has flourished in the field of marketing, but navigating the scope of inherent ethical concerns can be challenging, given the dynamic and nuanced nature of social media itself. The purpose of this paper is to propose a feminist ethic of care framework for conducting qualitative social media research in mark...

In turning to the user-generated pornography market and its mainstreaming sexual violence against women, this paper looks to uncover why women are increasingly participating as self-producing content creators. Specifically, we ask how the institutional logics perspective can help uncover more disguised market dynamics encouraging and coercing women...

In this paper, we explore how platformisation facilitates potentially harmful consumption practices of sports betting. Our research draws on ideas from the platformisation and social practice theory literature and features a netnographic study of a sports betting community of practice hosted on the English-language platform Reddit. We consider how...

This paper seeks to extend existing conceptualisations of risky and harmful consumption. Our work draws on a qualitative, rhizomatic study of Australian consumers’ sports betting practices. We utilise Deleuze and Guattari’s related concepts of molar and molecular lines and lines of flight to draw attention to sports betting’s mutually affecting dis...

This paper reviews the progress of geographical research on the gambling industry and presents a framework to comprehend the role of space in gambling consumption and harm. It covers two themes: the casino’s place in urban governance and the agency of gamblers, and how space impacts gambling consumption and harm. The paper introduces a conceptual f...

We introduce a feminist pedagogical approach to marketing education through designing gender transformative advertising pedagogy, to promote diversity, ethics and gender justice in the classroom towards developing more inclusive industry practice and cultures. We detail how this was implemented through feminist praxis and a problem-based learning a...

In this article, we explore how a capabilities perspective can advance practice theoretic conceptualisations of persistent health inequalities. Specifically, we seek to understand the capabilities necessary for recruitment to leisure time physical activity (LTPA) practices by low SES mothers, a group traditionally excluded from LTPA. Our study illu...

This paper examines the establishment of a feminist academic organization, GENMAC (Gender, Markets, and Consumers; genmac.co), serving gender scholars in business schools and related fields. In so doing, it builds on the emerging literature of feminist academic organizations, as situated within feminist organizational studies (FOS). Through a femin...

The 50th anniversary of the Journal of Advertising launch is an opportune moment to dialogue among the past, present, and future and offer a fruitful vision for the possibilities of advertising. In this paper, we advance a new subfield that we call transformative advertising research (TAR). TAR examines problems and opportunities across the adverti...

Although traditional costumes are important to the fashion industry, marketing and fashion research has not thoroughly examined the design of traditional costumes in contemporary times. This paper aims to explore the fashion development process for traditional costumes through a qualitative case study of the Indonesian kebaya. By interviewing 34 ke...

In this paper, we aim to theoretically advance critical social marketing (CSM). Our purpose is to advance a guiding ethos for the disparate corpus of CSM scholarship and encourage social marketers to become more critically informed in their research and practice. We introduce a critically reflexive, decolonising, intersectional, and trauma-informed...

In this introduction to the special section on the future of the Australasian marketing academy, we reflect on the rapidly changing academic environment and the challenges and priorities this raises for the marketing discipline. Specifically, we consider the value of marketing education and research to stakeholders, how marketing can contribute to...

Addressing mothers’ vaccine hesitancy, which is a state of indecision rather than refusal, may become critical to public health responses to the COVID-19 pandemic. Extant research separately examines how intensive mothering ideology and emotions interact with childhood vaccine hesitancy; however, little is known about the emotions at the intersecti...

With the pornography industry's shift to platforms and a business model that heavily relies on user-generated content, there is a need to better understand how this industry sells itself to women as self-producing “content creators”, especially considering the sexualised violence involved in marketing content to consumers. As one way to unpack some...

In response to calls by macromarketing scholars, this article introduces transformative branding to demonstrate how branding—a process traditionally conceptualised at the firm level to achieve marketing management outcomes—can contribute to both market and societal systems. We define transformative branding as a dynamic capability deployed by firms...

In this commentary, I introduce the concept of patriarchal marketing in examining the persistence of gender inequality in marketing and consumer culture. I define patriarchal marketing as marketing that operates in accordance with a male-dominated power structure, in turn dominating, oppressing and exploiting women. I name this as a problem that pr...

In this introduction to the special issue on gender and macromarketing, we explore how gender research within the journal has remained “hidden in plain sight”; and, offer concrete proposals to build visibility for critical gender perspectives which explore markets, marketing and society. This introduction is divided into four sections. First, we ex...

This paper assembles emerging scholarship attendant to the marginalisation of people by market structures of power and dominance. We conceptualise this as market violence and locate one group of people largely missing from this conversation: women. To theorise women’s structural subordination in the marketplace we introduce several key tenets of ra...

Australian report produced for the 2020 Global Alliance on Media and Gender assessments of progress, gaps and opportunities on gender, media and ICTs 25 years after the adoption of the Beijing Platform for Action for the Advancement of Women and 5 years into the implementation of Agenda 2030.

Purpose The purpose of this study is to explore how vulnerable healthcare consumers foster social support through visual storytelling in social media in navigating healthcare consumption experiences. Design/methodology/approach This study employs a dual qualitative approach of visual and textual analysis of 180 Instagram posts from female breast c...

This study explores Victorian community responses to gender portrayals in advertising, in order to identify potential pathways forward to promote gender equality in the advertising setting. Based on data from ten focus groups held in Victorian metropolitan and regional centres, the study suggests that community members perceive that stereotyped gen...

Lipstick has been a dominant beauty practice across cultures and throughout history. Once deemed a sign of Satan, a potential health risk, and even an illegal product, lipstick has experienced centuries of controversy to secure its status as a marketplace icon – albeit a polarising one. Liberating to some; limiting to others. How have such tensions...

With the advent of social media, a host of new possibilities for interrogating gender, identity and self-presentation have emerged. The gendered nature of the production and consumption of social media is a growing field of research (Duffy, 2015; Katz and Crocker, 2015; Lupton, 2014) that raises various questions about how identities and bodies are...

Purpose: This paper contributes to emerging discourse about social movements in social marketing by examining how tensions, issues and challenges may arise in areas of social change that have attracted social movements and the ways actors can come together to drive inclusive social change agendas. Design/methodology/approach: Through the lens o...

Purpose To date, the cultural and societal effects of controversial advertising have been insufficiently considered. This study aims to investigate how advertising that uses violent representations of women transgresses the taboo of gender-based violence. Design/methodology/approach This study encompasses a visual analysis of the subject positions...

Through a textual and visual analysis of online news stories and public commentary about fat bodies, this article provides insights into the media's reporting on the "war on obesity." It identifies the stigmatizing role that the media plays. Specifically, the media draws on five key discourses in constructing fat bodies: pathologized, gazed upon, m...

This response to Gould and Semaan’s (2014) commentary aims to both clarify misinterpretations of and extend the positions taken in our article, “Women’s Bodies as Sites of Control: Inadvertent Stigma and Exclusion in Social Marketing.” Specifically, our response focuses on four areas: the ruse of individual responsibility and choice; the disciplina...

Purpose – The purpose of this article is to demonstrate why the time is ripe for a reflexive turn in social marketing, in response to criticisms of social marketing as neo-liberal, positivist and lacking critical introspection. Design/methodology/approach – The paper traces the development of three paradigms in the field, highlighting the entrench...

We employ Giddens’ structuration theory to gain insights into the interaction between upstream/midstream and downstream social marketing perspectives. This is conducted through thirteen phenomenological interviews with informants who stand outside of the practice of alcohol consumption through their voluntary engagement in one month of sobriety. Ou...

Through a participatory visual ethnography, nonstereotypical and life-affirming images of the lived experience of fat were cocreated between the author and six Australian fat activists. The images were used to establish the “Stocky Bodies” image library, a free resource available to the media, educators, health professionals, activists and general...

This paper seeks to understand how consumers negotiate contested symbolic meanings 'permanently' marked on the body. It offers four images of identity - assumed, trialled, tribal and trapped. In doing so, the research aims to provide a metaphorical understanding of identity work in consumer research.