Laura Ripoll- Doctor of Philosophy
- Assistant Professor at Erasmus University Rotterdam
Laura Ripoll
- Doctor of Philosophy
- Assistant Professor at Erasmus University Rotterdam
Engaged Researcher
Marie Slodowska-Curie Research Fellow
Erasmus School of Social and Behavioural Sciences
About
24
Publications
2,859
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149
Citations
Introduction
MSCA Fellow - BRANDSUS
Current institution
Publications
Publications (24)
Research in both public administration and place development has identified a need to develop more participatory approaches to governing cities and regions. Scholars have identified place branding as one of several potential policy instruments to enable more participatory place development. Recently, academics working in diverse disciplines, includ...
The importance of stakeholder involvement in place branding is emphasized in recent literature. However, ideas about how this should be managed are underdeveloped. To address this gap, we draw from network management theory and compare the management of two region branding processes (top-down vs bottom-up). We find that the choice of network manage...
Purpose
This paper aims to report on the insights from an international workshop entitled Co-creating place brands: sharing research insights and practical experiences towards more inclusive cities and regions hosted by the Erasmus University Rotterdam. The authors outline their collective reflection and the learnings for place branding theory and...
Highlights
What are the main findings? New smart cities have deepened social and digital inequalities among the technologically savvy residents and those who are usually left behind due to their age, lack of abilities, or resources.
The reflective framework for inclusive smart cities offers a comprehensive and holistic approach from the perspective...
This #conceptualpaper first discusses 3️⃣ main approaches to #place brands in the literature :
1. #symbols that hold specific meaning
2. #images and #associations in the mind
3. 💡 #multi-sensory #embodied #experiences
👉 We advance the following new contemporary #definition of place brands:
'Place brands are marketing systems that consist of dyna...
Purpose
This paper aims to provide conceptual clarity on the different approaches of place branding in the literature. It discusses three main approaches and provides a new definition of place brands that acknowledges the full multi-sensory experience of place brands. This paper also elaborates brand management within the three approaches.
Design/...
Both scholars and practitioners agree that stakeholder participation in place branding processes is important for enhancing their support, often referred to as Brand Citizenship Behaviour (BCB). Stakeholder participation can be varied and is often linked to the different roles that place stakeholders can adopt in the place branding process. The lit...
This article studies in how far participation of stakeholders enhances their active support for place brands, conceptualized in this study as Brand Citizenship Behavior (BCB). Combining insights from governance and branding theory this article uses survey data (N = 162) among stakeholders involved in branding processes of two Dutch regions. The ana...
Many cities around the world have adopted the United Nations Sustainable Development Goals framework (SDGs) to assist the operationalization of a triple-bottom line approach to sustainable development (SD). However, despite an expressed commitment to the SDGs, the narratives underpinning city branding, city policy, urban planning and urban developm...
Purpose
This study aims to explore whether adopting a sustainability narrative in city branding and urban development strategies results in more inclusive governance arrangements (process) and a more pluralistic approach to generating sustainability value (outcome), in line with the triple bottom line approach advocated by the United Nations’ Susta...
Current global challenges, including climate change, pandemics such as COVID-19, and over-consumption, have led tourism scholars to rethink the (un)sustainability of the mass tourism model and its effects on communities and environments. A local focus, many argue, could bring about better outcomes for the economy, society, and the environment where...
While cities are increasingly engaging in planning and branding for sustainability, to date, there has been insufficient attention or scrutiny applied to what these new ends and means are and might need to look like. In particular, little attention has been devoted to reflecting on how sustainability is calling into question our understanding of on...
Current global challenges, including climate change, pandemics such as COVID-19, and over-consumption, have led tourism scholars to rethink the (un)sustainability of the mass tourism model and its effects on communities and environments. A local focus, many argue, could bring about better outcomes for the economy, society and the environment where...
The purpose of this chapter is to subject the concept of ‘value’ in the city branding literature to a forensic analysis to determine the degree to which urban branding premises and practices can indeed contribute to creating the ‘sustainable city’ (Rees, 1997). The next section introduces and reflects on some of the key concepts in value theory in...
Education for Sustainable Development aims to empower future generations to address current global environmental threats, though it faces challenges to implementation often linked to narrow perceptions of sustainability. To observe such changes in practice and draw their implications for ESD, we explore the effects of COVID-19 in perspectives and p...
This report presents the findings of the second iteration of a longitudinal study exploring the role of food in the community building setting of a local farmers’ market. Harvest Launceston farmers’ market is held each week on Saturday mornings in the City of Launceston, Tasmania. This study adopted a mixed-methods approach, combining quantitative...
EXECUTIVE SUMMARY - Exploring the impact of the Sustainable Schools Network in Education for Sustainability
This study documented the ‘Sustainable Schools Network 2020 Sustainability Symposium: Igniting Souls, Inspiring Change’ online event and considered the impacts of the partnerships, networking and mentoring opportunities such multi-stakeholde...
Rail trail developments involve converting disused railway corridors into multi-use spaces for leisure, tourism, and sustainable mobility. The transformation of disused railway corridors into successful rail trail developments in the United States, New Zealand and the United Kingdom has contributed to a resurgence in community, government and busin...
Purpose
Place branding research has recently focused on developing more inclusive models to better capture the co-creation of place identities. This paper aims to investigate stakeholder communication interactions in place branding processes to inform alternative, participatory, network governance models of stakeholder engagement.
Design/methodolo...
This paper examines stakeholder communication and interaction dynamics in place branding processes in order to inform alternative participatory place branding models. The paper draws from critical communications and branding theory to argue that place brand identities are the result of mediated messages in the public sphere. Consequently, place bra...
In this study we explore the role of food in the creation of cultural value in the community building setting of a local farmers’ market. Harvest Launceston farmers’ market is held each week on Saturday mornings in the City of Launceston, Tasmania. We adopt a mixed-methods approach, combining quantitative and qualitative data through a series of on...
This paper examines stakeholder communication and interaction dynamics in place branding processes in order to inform alternative participatory place branding models. The paper draws from critical communications and branding theory to argue that place brand identities are the result of mediated messages in the public sphere. Consequently, place bra...
Questions
Questions (3)
Looking for the most user-friendly web/blog creator platforms for research projects (dissemination). Grateful if you could share any tips/experiences.
Kind regards,
Laura
A team of researchers at Southern Cross University in a study on the long-term benefits of developing rail trails. We are currently conducting a literature review of current and emerging approaches to visitor monitoring.
Research team:
Dr Pascal Scherrer (SCU Lismore)
Dr Matthew Lamont (SCU Gold Coast)
Dr Kay Dimmock (SCU Lismore)
Dr Laura Ripoll (SCU Gold Coast)
We are conducting some research on the new rail trail being developed in our region, the Northern Rivers, in the state of New South Wales, Australia. The Northern Rivers Rail Trail involves the conversion of a disused railway corridor into a multi-use trail to cater for a variety of leisure activities. We want to ensure that we capture the triple-bottom-line impacts of this development and we can monitor it over time through a series of contextually appropriate indicators. This will allow us to evaluate positive, negative and neutral impacts and seeks to provide a rigorous evidence base for local and regional decision making with regards to planning and policy.
We are seeking any resources that may be of relevance to the development of a rigorous set of triple-bottom-line (social, environmental & economic) indicators to monitor and evaluate the impacts of a railtrail.
Many thanks for your time and attention.
Kind regards,
Dr Laura Ripoll González
School of Business and Tourism
Southern Cross University
A team of researchers at Southern Cross University in a study on the long-term benefits of developing rail trails. We are currently conducting a literature review of current and emerging approaches to visitor monitoring.
Research team:
Dr Pascal Scherrer (SCU Lismore)
Dr Matthew Lamont (SCU Gold Coast)
Dr Kay Dimmock (SCU Lismore)
Dr Laura Ripoll (SCU Gold Coast)
We are conducting some research on the new rail trail being developed in our region, the Northern Rivers, in the state of New South Wales, Australia. The Northern Rivers Rail Trail involves the conversion of a disused railway corridor into a multi-use trail to cater for a variety of leisure activities. We want to ensure that we capture the triple-bottom-line impacts of this development and we can monitor it over time through a series of contextually appropriate indicators. This will allow us to evaluate positive, negative and neutral impacts and seeks to provide a rigorous evidence base for local and regional decision making with regards to planning and policy.
We are seeking any resources that may be of relevance to the development of a rigorous set of triple-bottom-line (social, environmental & economic) indicators to monitor and evaluate the impacts of a railtrail. This may include examples, documents (including strategic planning documents), references, contextual indicator systems/lists.
Many thanks for your time and attention.
Kind regards,
Dr Laura Ripoll González
School of Business and Tourism
Southern Cross University
