Laura Michelini

Laura Michelini
LUMSA Università Maria SS. Assunta di Roma | Lumsa

PhD

About

35
Publications
15,694
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857
Citations

Publications

Publications (35)
Chapter
Social incubation is a recent phenomenon, but it is rapidly growing on an international scale in response to the expansion of the social economy and the increased awareness that social enterprises can play a pivotal role in reforming the welfare system. The academic literature on this topic is still in its early days and detailed investigations of...
Article
The study aims to explore the interaction between business model dimensions and the financial attractiveness of sharing economy platforms, to understand if business models with certain dimensions are more able to attract investment. The research has been developed taking into account the difference between true sharing and pseudo-sharing, to establ...
Article
Purpose – The purpose of this paper is to explore the potential impact of food sharing platform business models and to identify the limits and barriers in measuring the impact. Using the “theory of change” (ToC) approach, this paper develops a theoretical framework that captures the activities, outputs and outcomes of food sharing platforms and lin...
Chapter
The EU Commission estimates that food waste generated by the retail sector in Europe accounts for about 5% of the total food wasted annually across the European food supply chain.The matching of supply and demand is the main challenge that needs to be addressed. A potential solution may be offered by innovative “food-sharing platforms”; business mo...
Chapter
Social impact assessment is increasingly attracting the attention of scholars and businesses due to its sustainability and environmental outlook which has grown progressively. Over the years, several aspects have been studied by scholars offering different outlooks of the concept. This chapter aims to provide an understanding of the state of art of...
Article
Full-text available
Purpose of the paper: Sharing economy is having an increasing impact on traditional markets. Over the years, several terms and classifications have been used by authors offering different interpretations of the phenomenon. However, research on this topic still appears to be fragmented and existing taxonomies do not consider these platforms as worki...
Article
The current global scene is characterized by a huge paradox: on one side, there is the scourge of poverty, on the other, 1.3 billion tonnes of food is wasted around the world every year. To address these problems, alternative distribution formats aimed at reducing food waste - and generating a positive social impact - are emerging, particularly fo...
Research
Full-text available
A substantial part of the world population lives at the "bottom of the pyramid" (BOP). More than 700 million people, or 10.7% of the world population, live in extreme poverty, with an income of less than 1.9 USD per day (World Bank Group, 2016). When using a threshold income of 2.5 USD per day to define poverty, more than 3 billion people, or more...
Article
The main aim of the present study is to empirically analyze the relationship between the level of social impact and the level of its online communication in B Corps. To reach this aim, the following indices were developed: the SIA index (based on the overall score of the Benefit Impact Assessment) and the SIA online communication index (based on a...
Article
Frugal innovation has recently become a relevant topic in the public domain. The real challenge for frugal innovation is to introduce something new or different (innovating) whilst being sparing with resources (frugal). Traditionally, it has been investigated in relation to emerging and developing countries. However, scholars and institutions have...
Article
The importance of sponsorship as a marketing communications tool is well recognized in the event literature. Despite the growth in event sponsorship investments and the increasing importance of the role of the venue in event planning, there is still a lack of research on the impact of event venue satisfaction on sponsorship outcomes. Thus, the obje...
Article
Full-text available
In 2015 the legislation regulating the legal status of Benefit Corporations, already widespread in the United States, was introduced in Italy. These companies aim to maximize shareholder income and pursue at the same time a social or environmental mission. Furthermore, in recent years, multiple tools for social impact measurement are spreading and...
Conference Paper
Frugal innovation has recently become a concept of interest within the public domain. Traditionally, it has been investigated in relation to emerging or developing countries, however scholars and institutions pointed out that the phenomenon is growing in relevance also in advanced economies. Over the years, a plethora of definitions have been devel...
Conference Paper
Objectives. The evolution of technologies and the impact they are having on business lead to the development of the so-called digital firms. For these firms marketing alliances can have an important value, as digital technologies have the potential to further increase the benefits of these initiatives. Despite the topicality of this theme a gap eme...
Conference Paper
Literature about Integrated Marketing Communication (IMC) is still evolving, but lacks a systematic focus on online and offline integration approaches. This research aims to identify the key managerial issues related to online and offline integration within IMC and explore the existence of clusters of firms with consistent conducts and results. We...
Article
The relationship between business and community is becoming increasingly important, especially with the current blurring of the boundaries between profit and not-for-profit sectors, and the growing number of hybrid organizations such as social enterprises. For these organizations, the assessment of social impact plays a strategic role in helping th...
Chapter
Over the last few years, the advent of Corporate Social Responsibility (CSR) has enhanced corporate social commitment and cooperation between corporations and nonprofit organisations (NPO). The development of partnerships with the nonprofit sector is an important strategic tool that enables corporations both to promote socially active attitudes and...
Article
Il tema del rapporto tra impresa e territorio assume particolare rilevanza nell’attuale scenario competitivo caratterizzato da un momento di profonda trasformazione in cui i confini tra settore profit e non profit sono sempre più labili. È in questo contesto che si sviluppa una nutrita letteratura sul tema delle imprese sociali e sulla misurazione...
Article
Purpose – For a long time, managing the relationship between business and society has been one of the main topics of academic and business literature. Porter and Kramer have proposed a new interpretation of this relationship based on the mutual dependence that exists between corporations and society. Trying to put into practice the shared value pri...
Chapter
The chapter analyzes social innovation at the level of the business model. The study clarifies the main characteristics and differences among alternative models of business to target the low income sector. Starting with the literature on social entrepreneurship and business models, a new theoretical framework “The Social Business Model Framework” i...
Chapter
The chapter presents a description of four case studies on the social product innovation process: PuR, developed by Procter and Gamble, is a product able to purify water at the household level that useful for reducing illness in children; Plumpy’nut, developed by Nutriset, is a ready-to-use product for the treatment of severely acute malnutrition;...
Chapter
The chapter presents an initial overview of the creating shared value approach and the evolution of the bottom of the pyramid theory to identify how companies can generate shared value in low-income markets. The main features of social innovation are identified through an analysis of the recent literature. Finally, the three main levels where socia...
Chapter
In this chapter—through a literature review of the new product development process and innovation for low income markets—a new theoretical framework that describes the development process of social products is proposed. By using this social product development framework and a multiple-case studies analysis on best practices in social product innova...
Article
Purpose – Packaging is a strategic tool that merits holistic management. Three managerial disciplines have the potential to significantly influence packaging strategy: marketing, logistics, and ethics. Despite the multidimensional nature of packaging, the academic literature tends to analyse these three dimensions separately. To address this shortc...
Article
Marketing, logistics, and ethics in packaging innovation In the new competitive marketplace, product packaging has become a strategic tool that needs to be managed as a project on the basis of a strong systemic approach. Three main dimensions can influence packaging design: marketing, logistics, and ethics. From this point of view, we assume packag...
Article
Comunicare la Responsabilità Sociale d’Impresa online: un’indagine esplorativa nel settore delle public utilities (di Laura Michelini) - ABSTRACT: Il tema della Corporate Social Responsibility (CSR) è, già da diversi anni, al centro del dibattito accademico, imprenditoriale e politico. La letteratura recente ha affrontato ampiamente il tema, in par...

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Projects

Projects (4)
Project
The 7th International Conference on New Business Models aims to stimulate debate and offer impactful insights into the role of sustainable business models in addressing two of the major challenges of our times: economic recovery and digital transformation. Website: https://www.newbusinessmodels.org/ Submission deadline: February 1, 2022
Project
Special Issue in Business & Society (IF 3.298) - Submissions of full papers is possible in the timeframe 1 March - 1 April 2019 Submit electronically via https://mc.manuscriptcentral.com/bas while indicating submission to the special issue “New Perspectives on Bottom of the Pyramid Strategies”.
Project
Investigate the topic of Social Impact Assessment (SIA) and the way it is implemented by social enterprises.