Laura Fuentes-Moraleda

• PhD
• Rey Juan Carlos University

Purpose The purpose of this study is to examine the influence of an online course on gender equality in tourism on the knowledge, attitudes and practices (KAP) of students concerning sustainable development goals (SDGs) at two universities in Spain and Mexico. Design/methodology/approach The study uses 38 online qualitative surveys administered to...

Purpose This study aims to investigate how university students experience a skill transformation process aligned with the sustainable development goals (SDGs). This transformation occurs through their participation in a service-learning programme alongside an international volunteering project. The theoretical framework for understanding this skill...

Hospitality sector is currently facing a "war for talent" because of the exodus of professionals after the pandemic. The aim of this research is to identify the presence of gender-specific employment strategies for retaining talent within the hospitality sector, from an organizational social capital perspective. Thematic analysis was conducted base...

Innovation is a vehicle for modernization and competitiveness in tourism and, even so, the report on Tourism Innovation and Smart Specialization of SEGITTUR and COTEC (2021) confirms that the tourism sector does not innovate enough. This article evaluates the call for funding for tourism entrepreneurship Emprendetur, developed by SEGITTUR (2012–201...

Due to their singular qualities and UNESCO’s designation as having outstanding universal value, World Heritage Sites (WHSs) are among the most frequented tourist hotspots. This chapter focuses on examining the execution of procedures and evolution to foster local stakeholder engagement in the administration of the Madrid (Spain) World Heritage Site...

El sector turístico tiene el potencial de contribuir, directa o indirectamente, a todos los Objetivos de Desarrollo Sostenible (ODS) e implica a diversos stakeholders, donde las universidades desempeñan un papel clave. Dentro de los 17 ODS propuestos por las Naciones Unidas, el quinto ODS, por la igualdad de género, es especialmente relevante para...

Los canales de distribución son un arma fundamental para la competitividad de las actividades hoteleras, debido al poder que presenta el control de dichos canales. La aparición de canales de distribución electrónicos, con los Sistemas de Distribución Global o Global Distribution Systems (GDS), como primer exponente y con Internet como nuevo protago...

Las cuestiones macro y micro del turismo convergen en el ámbito de los destinos o clústers turísticos. Es por ello quizá que la literatura académica y profesional sobre destinos turísticos se ha multiplicado en los últimos años. Sin embargo, ante la asombrosa carencia de recomendaciones, buenas prácticas, normas o estándares voluntarios de ámbito g...

Purpose The purpose of this paper is to analyse the future of the implementation of artificial intelligence (AI) technologies in services experience provided by cultural institutions (e.g. museums, exhibition halls and cultural centres) from experts’, cultural tourists’ and users’ point of view under the Industry 5.0 approach. Design/methodology/ap...

Las Casas museo son espacios cuya marca funciona como una promesa hacia el visitante en la que muestra la parte más íntimo-afectiva de la cotidianidad de un personaje relevante. Por este motivo, resulta necesario una buena gestión de la identidad de marca gracias a la cual la institución difunda su misión por medio de aquellos aspectos más relevant...

Purpose This study proposes an extension of the theory of planned behaviour (TPB) model to understand international travellers' intentions to visit Spain. This study aims to compare whether the predictive variables of the intention to travel differ depending on nationality. The extension includes: perceived risk, loyalty to the destination, past tr...

The aim of this study is to analyse the gap between the museum brand identity and the employee brand behaviour during the interaction with visitors. To achieve this objective, a qualitative methodology was carried out for both the collection of documentation to identify the main characteristics of museum brand identity and participant observation f...

This research explores the relationship between customers' emotions and sentiments generated by the interaction with robots in hotels and the potential effect on the hotel's rating. To this end, text mining techniques are applied to TripAdvisor reviews by using Python 3.9.4. The results indicate a relationship between the emotions and sentiments de...

Industry 4.0 tools permit computerized creation measures, and Artificial Intelligence (AI) approaches are pivotal in investigating the travel industry. Applying these devices to decipher User Generated Content (UGC) is fundamental to understand better client’s necessities, opinions, and assumptions regarding tourism services. Through this research,...

Purpose This research explores the consequences of a health crisis provoked by a pandemic scenario on music festival impacts considered by the stakeholders involved. The purpose of this paper is to identify the perceptions from the stakeholders' point of view (host community, public and private sector) and to identify the impacts generated before a...

Purpose This exploratory study aims to identify the main risk reduction strategies when individuals suffer from coeliac disease (CD) or non-coeliac gluten sensitivity (NCGS) travel. Based on Yeung and Yee's (2013; 2019) model, the paper offers a new framework for analysing the main travel risk reduction strategies for people with specific food need...

The present work is an exploratory study about the challenges that people suffering from celiac disease (CD) or Non-Celiac Gluten Sensitivity (NCGS) face when deciding on their next travel because of food safety. Consequently, the aim of this investigation is to gain a wider understanding of how gluten intolerants inform themselves before traveling...

The purpose of this paper is to contribute to the understanding of the tourism service experience of consumers with vulnerabilities. Moreover, this research analyses the pre-core service encounter in the tourism services sector, which is one of the most important phases in the service experience. The objective is to understand how vulnerability mig...

Villacé-Molinero, T., Fernández-Muñoz, J. J., Orea-Giner, A., & Fuentes-Moraleda, L. (2021). Understanding the new post-COVID-19 risk scenario: Outlooks and challenges for a new era of tourism. Tourism Management, 86, 104324. https://doi.org/10.1016/j.tourman.2021.104324

Purpose The aim of this exploratory study is to identify the factors that influence the acceptance of social robots in museum environments and determine if this influence depends on the visitor's profile (age, gender, education and occupation). Design/methodology/approach Data collected from an electronic questionnaire include 433 responses from S...

Brand management has become a key element in museum differentiation and competitiveness. When a museum’s brand is associated with a particular artist, the artist is a brand in themselves, bestowing the museum added value and shaping its personality. In recent years there has been a growing trend in museum management towards strengthening their bran...

This paper explores the new travel risk scenario by analysing travel risk perception during the pandemic and proposes measures to improve traveller confidence based on the issue-attention cycle. The study was conducted during two stages of the pandemic. During the initial stage, travellers’ decision-making process was studied to learn why traveller...

El objetivo es proponer un método de evaluación del bienestar en los destinos turísticos desde la perspectiva del desarrollo humano, concretado en un Índice de Desarrollo Humano Turístico (IDHT) individual. La visión expresada en un índice de valoración de vida se considera válida y oportuna para estudiar la realidad turística. En la metodología qu...

As we reach the fifth anniversary of the Declaration of the United Nations 2030 Agenda for Sustainable Development, the tourism sector responsible for over 10% of the world’s GDP still does not have an open-source, sustainable management criteria that would enable and empower them to “walk the talk” to contribute to the Sustainable Development Goal...

The growing implementation of robotics in hospitality and tourism requires broader research into customers' experience with service robots. This study explores human-robot interaction (HRI) in the context of tourists interacting with hotel service robots. The data, 7994 online TripAdvisor reviews of 74 hotels, were subjected to a content analysis b...

Fourth Sector Small and Medium-sized Hotel companies (4S-SM-HCs) that already have a purpose and wish to contribute effectively to the Sustainable Development Goals (SDGs) need to base their sustainability policies on universal values that deepen the individual-society-planet interrelations. "The Three Ecologies" essay (Guattari, 1989) provides a s...

Purpose The purpose of this paper is to examine the effects of the #MeToo movement in the work environment of professional football organizations in Spain. It also explores the current situation of the professional career of women working in this industry to know if the opportunities are equal for men and women to reach management or executive posi...

With barely ten years remaining to reach the goals included in the United Nations 2030 Agenda (UN2030A), there is still no agreed-upon universal criterion regarding how businesses can move firmly forward to achieve them. A significant number of laudable initiatives have emerged and been consolidated internationally, highlighting the need to change...

This paper presents the results of the application of four different tools (tourist card, questionarie, GPS and NFC) with the objective to study the movement of tourists in a tourist historic city (Popayán, Colombia). Given the need for these types of cities to manage tourism in a sustainable way, and considering that the management of tourist flow...

Since 1990, both people’s recognition of the need for sustainability around the world and environmental management systems in the tourism industry have been growing. Academic studies have primarily focused on the willingness of consumers to pay more to stay in major hotel chains, finding that the incorporation of environmental management systems (E...

The tracking of tourist movements is an essential aspect in the management of sustainable tourist destinations. The current information and communication technologies provide innovative ways of collecting data on tourist movements, but it is still necessary to evaluate tools and methods of study for this challenge. At this point, mobile technologie...

Purpose The hostile environments in which museums operate force them to be innovative. Most of them have fewer resources and are publicly owned. Because these factors may hinder their innovative potential, this paper aims to propose an open innovation model adapted to this type of organization to improve visitors’ experience. Design/methodology/ap...

Despite the increasing presence of women in the hospitality labour market, empirical evidence shows persistent horizontal and vertical segregation, as well as a pay gap - a situation that perpetuates lost opportunities for the industry. Based on Barbara Risman's model “Gender as a Social Structure” as a leading reference, the paper provides a gende...

In recent decades the research of heavy vehicles has taken great importance for the development of multiple industries at a commercial level. From the scientific point of view, this led to the need for various studies on this field. This paper analyses the field of heavy vehicles from 1912 to the first quarter of 2017 identifying the patterns from...

En el presente trabajo se analiza como los hoteles de cuatro estrellas de la Comunidad de Madrid interaccionan con las redes sociales. En concreto, se comprueba que, a pesar de que el uso del social media está generalizado entre los hoteles de la región, la gestión del mismo para obtener beneficios por medio de las ventas o para manejar la reputaci...

The main objective in this study is to explore equestrian activity as a catalyst for slow tourism development. It is focused on the study of Granxa do Souto (Galicia, España). In line with the exploratory nature of this study, a qualitative methodology was adopted in the first phase (two indepth interviews were conducted with the managers at Granxa...

Este estudio se centra en el concepto y evolución del turismo solidario así como en las motivaciones del turista que lo realiza. Tras la revisión de la literatura y basado en un estudio cuantitativo de la cartera de clientes de una ONG española especializada en viajes solidarios, se concluye que la interactuación con otras culturas y el enriquecimi...

Project conducted by the University Rey Juan Carlos, Madrid, funded by the Social Fund of the European Union, the Ministry of Health, Gender and Social Policy, Secretary of State for Equality and the Women's Institute.

Los resultados de los estudios sobre las características de la mujer como empresaria confirman que la mujer presenta particularidades que la diferencian del hombre. Estas diferencias en el sector turístico, y en concreto en el sector del alojamiento de hoteles boutique, son importantes por las características intrínsecas de este tipo de establecimi...

There is no clear understanding on the terms and concepts of development, both in the academic literature of tourism and in general. What constitutes "growth", and what is "development"? The emphasis on mathematical modeling has favored the use of simplifying hypothesis, with dubious practical results for the real problems of development. This chap...

Destination management is in urgent need of analytical and policy tools, and even more so in the context of tourism for development programs. Understanding both structural elements and dynamic processes are essential. This chapter describes a model of destinations which considers three types of structural components: factors/resources, attractors (...

Previously disregarded factors are now included in development theory and practice. A narrow understanding of capital has had profound effects on development as well as on tourism policy and governance. In this framework, purpose-designed tourism for development has been the exception. Contemporary ideas of other forms of capital playing a key role...

A broad agreement exists that tourism is an effective instrument for social and economic development. However, there is no specific theoretical or practical framework of tourism for development to be found. Even the key issues have remained unformulated: concept of development, tourism's contributions to development, and tourism policy and governan...

The concept of development has gone through several paradigm shifts in the last six decades, from the post World War II idea of “modernization” to sustainability and gradualist institutions-concerned strategies, although the neoliberal laissez-faire approaches still hold considerable influence, even in international organizations. Development is a...

Se da un tácito consenso asumiendo que la actividad turística es un instrumento eficaz y eficiente de desarrollo económico y social. Sin embargo, a pesar de las frecuentes declaraciones de índole política a tal respecto, es notoria la falta de un marco teórico-práctico de turismo para el desarrollo. Muchas cuestiones clave necesitan un análisis más...

RESUMEN: El R.D 1393/2007 de 29 de octubre establece que las enseñanzas de Grado culminarán con la elaboración y defensa de un Trabajo Fin de Grado (TFG), el cual estará orientado a la evaluación de competencias asociadas al título. Los títulos de grado que comenzaron su andadura en el curso 2008/09, culminarán en el próximo curso, con la presentac...