Laura Rodríguez Contreras

Laura Rodríguez Contreras
Universidad de Salamanca ·  Department of Sociology and Communication

Predoctoral Researcher in Communication

About

12
Publications
2,567
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17
Citations
Introduction
PhD Student and Researcher at the Observatorio de los Contenidos Audiovisuales (OCA) of the University of Salamanca (Spain) under the supervision of Prof. Dr. Juan-José Igartua. My research is focus on narrative persuasion and health communication. In particular, my research is focused on the effects of audience-character similarity (based on behavioral similarity) and narrative voice. I´am interested in quantitative methods, meditational analysis and audiovisual communication.

Publications

Publications (12)
Article
Full-text available
Las advertencias sanitarias en las cajetillas de tabaco son uno de los métodos más usados para reducir el consumo de tabaco. Es por ello que se plantea el presente estudio para averiguar si las nuevas imágenes incorporadas en los paquetes de tabaco en mayo de 2016 en España son efica-ces, comprensibles e impactan lo suficiente para cesar el consumo...
Conference Paper
Full-text available
The present study tries to contrast how certain characteristics of the narrative messages of smoking prevention induce states of involvement that facilitate persuasion. The main objective is to analyze the factors that can increase the effectiveness of narrative interventions for smoking prevention aimed at adults. Three experimental investigations...
Conference Paper
Full-text available
Smoking is linked to multiple health problems, but it is also the biggest preventable cause of premature death. Therefore, an important goal in health communication is to improve the effectiveness of campaigns targeted to smokers. The present paper is based on narrative persuasion research (Moyer-Gusé, 2008) and, in particular, on empirical researc...
Article
Full-text available
This study focuses on smoking prevention using narrative messages. In particular, the role of two narrative attributes that can indirectly influence the intention to quit smoking, self-efficacy expectations and the perceived effectiveness of the preventive response were analysed. An experimental study was carried out (N = 680, 50% women and age ran...
Article
Full-text available
This study focuses on smoking prevention using narrative messages. In particular, the role of two narrative attributes that can indirectly influence the intention to quit smoking, self-efficacy expectations and the perceived effectiveness of the preventive response were analysed. An experimental study was carried out (N = 680, 50% women and age ran...
Article
Full-text available
Westerns are one of the most masculine and stereotypical of film genres. In a social and film context where gender equality is increasingly important, it is worth looking at the evolution of the genre in recent years. Especially because, as André Bazin said, the Western is “cinema par excellence” (1966) and its analysis allows a reflection on cinem...
Article
Full-text available
Narrative messages are increasingly being used in the field of tobacco prevention. Our study is based on narrative persuasion and aims to analyze the psychological mechanisms that explain why the narrative voice is relevant to promote persuasive impact. An online experiment with a 2 (narrative voice) × 2 (message) factorial design was carried out....
Article
Full-text available
El presente estudio trata de contrastar cómo determinadas características de los mensajes narrativos de prevención del tabaquismo inducen estados de implicación que facilitan la persuasión. Objetivos. Específicamente, se analiza el efecto de la voz narrativa y de la similitud con el protagonista en la implicación con el mensaje e, indirectamente, e...
Conference Paper
Full-text available
Smoking is linked to multiple health problems, but it is also the biggest preventable cause of premature death. Therefore, an important goal in health communication is to improve the effectiveness of campaigns targeted to smokers. The present study focuses on smoking prevention using narrative messages in which a former smoker described the process...
Article
Full-text available
Resumen The present study address to contrast how certain characteristics of the narrative messages designed for smoking prevention induce states of involvement that facilitate persuasion. Objectives. In paticular, we analyze the effect of the narrative voice and audience-character similarity on narrative transportation and identification with the...
Conference Paper
The use of modern technologies has meant a complete revolution of modern societies. This revolution goes beyond purely technological aspects, changing our behaviors and opening the door to new risks. The British TV series Black Mirror, one of the most successful dystopias dealing with technology in the current television scenario, deepens into the...

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