Laura Rodríguez Contreras

• Doctor of Communication
• Post doctoral Researcher at University of Salamanca

This study focuses on smoking prevention using narrative messages. In particular, the role of two narrative attributes that can indirectly influence the intention to quit smoking, self-efficacy expectations and the perceived effectiveness of the preventive response were analysed. An experimental study was carried out (N = 680, 50% women and age ran...

Narrative messages are increasingly being used in the field of tobacco prevention. Our study is based on narrative persuasion and aims to analyze the psychological mechanisms that explain why the narrative voice is relevant to promote persuasive impact. An online experiment with a 2 (narrative voice) × 2 (message) factorial design was carried out....

The health crisis caused by COVID-19 resulted in societal breakdowns around the world. Our research is based on determining which features of testimonial messages are most relevant in increasing persuasive impact. An online experiment with a 2 (severity infection narrative: low vs. high) × 2 (infection target: narrative’s protagonist vs. protagonis...

El presente estudio trata de contrastar cómo determinadas características de los mensajes narrativos de prevención del tabaquismo inducen estados de implicación que facilitan la persuasión. Objetivos. Específicamente, se analiza el efecto de la voz narrativa y de la similitud con el protagonista en la implicación con el mensaje e, indirectamente, e...

Smoking is linked to multiple health problems, but it is also the biggest preventable cause of premature death. Therefore, an important goal in health communication is to improve the effectiveness of campaigns targeted to smokers. The present study focuses on smoking prevention using narrative messages in which a former smoker described the process...

This article presents the results of two experiments in which participants were exposed to audiovisual narratives (Study 1, N = 245) and to short written narratives (Study 2, N = 360) with high or low inspiring potential so as to validate a measurement instrument to assess psychological insight (Psychological Insight Self-Report Scale). Insight is...

Mobile apps are one of the most widely used interventions for smoking prevention and treatment in recent years. This study sets out to examine the content of free Spanish-language smoking cessation apps that were distributed through AppStore. 29 applications that met the selection criteria were included. Calculator apps (48.3%) and progressive quit...

Westerns are one of the most masculine and stereotypical of film genres. In a social and film context where gender equality is increasingly important, it is worth looking at the evolution of the genre in recent years. Especially because, as André Bazin said, the Western is “cinema par excellence” (1966) and its analysis allows a reflection on cinem...

This study focuses on smoking prevention using narrative messages. In particular, the role of two narrative attributes that can indirectly influence the intention to quit smoking, self-efficacy expectations and the perceived effectiveness of the preventive response were analysed. An experimental study was carried out (N = 680, 50% women and age ran...

Resumen The present study address to contrast how certain characteristics of the narrative messages designed for smoking prevention induce states of involvement that facilitate persuasion. Objectives. In paticular, we analyze the effect of the narrative voice and audience-character similarity on narrative transportation and identification with the...

The present study tries to contrast how certain characteristics of the narrative messages of smoking prevention induce states of involvement that facilitate persuasion. The main objective is to analyze the factors that can increase the effectiveness of narrative interventions for smoking prevention aimed at adults. Three experimental investigations...

The use of modern technologies has meant a complete revolution of modern societies. This revolution goes beyond purely technological aspects, changing our behaviors and opening the door to new risks. The British TV series Black Mirror, one of the most successful dystopias dealing with technology in the current television scenario, deepens into the...

Smoking is linked to multiple health problems, but it is also the biggest preventable cause of premature death. Therefore, an important goal in health communication is to improve the effectiveness of campaigns targeted to smokers. The present paper is based on narrative persuasion research (Moyer-Gusé, 2008) and, in particular, on empirical researc...

Las advertencias sanitarias en las cajetillas de tabaco son uno de los métodos más usados para reducir el consumo de tabaco. Es por ello que se plantea el presente estudio para averiguar si las nuevas imágenes incorporadas en los paquetes de tabaco en mayo de 2016 en España son efica-ces, comprensibles e impactan lo suficiente para cesar el consumo...