Laszlo Jozsa

Laszlo Jozsa
Széchenyi István University, Gyor · Department of Marketing and Management

About

33
Publications
15,560
Reads
How we measure 'reads'
A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text. Learn more
293
Citations
Citations since 2016
12 Research Items
114 Citations
201620172018201920202021202205101520
201620172018201920202021202205101520
201620172018201920202021202205101520
201620172018201920202021202205101520

Publications

Publications (33)
Article
A COVID-19 pandémia megjelenése és gyors terjedése gazdasági sokkhatást okozott, amely változást eredményezett az emberek mindennapi életének szerkezetében, valamint a fogyasztói magatartásban is. A világjárvány, az ebből fakadó korlátozások következtében megváltoztak a fogyasztók munkavégzéssel, kapcsolattartással, étkezéssel, kapcsolatos szokásai...
Article
Full-text available
The recent General Election in Malaysia has seen the opposition alliance form the government for the first time in its history. The tsunami that changed the country's political landscape has largely been attributed to the participation of young voters and the effect of political advertising transmitted through social media. Drawing upon the theory...
Article
Full-text available
A XXI. században az erőforrások jelentős része a különféle szerveze-tek számára egyformán hozzáférhető, ezért a versenyképesség egyre jobban felértékelődik a megfelelően kiválasztott, és az optimálisan képzett munkaerő. Jelen tanulmány a 2018. év elején végzett, a közigazgatási szféra személyi állományának képzésére, fejlesztésére kidolgozott és kö...
Conference Paper
Full-text available
A XXI. században a versenyképesség egyik kulcstényezője a megfelelően kiválasztott, és optimálisan képzett munkaerő. A kor követelményének megfelelően a hazai közigazgatásban – jogszabályi megalapozottsággal12 – egy újfajta képzési rendszert vezettek be 2014-ben. Az új képzési rendszer átfogó vizsgálatát végeztük, melyhez kérdőíves formában gyűjt...
Conference Paper
Full-text available
Abstract The significance of the education of the employees in the public sector has been increased in the last decades. The most important task of the human resource management in public administration has become the selection of the competent employees as well as the refreshing of the knowledge of the employees. A national training system for...
Article
This article aims to display the similarities of the consumerism culture. Using the Hofstede culture the paper demonstrates the results of the cultural mapping of several countries and provides an explanation for the most controversial results. Among the clusters the fifth and the sixth group represents collectivist and masculine societies – succes...
Article
Factors affecting the success of business relationships for a long while have been in the focus of those specialists and professionals who are interested in the topic over the last two decades have caused significant changes in everyday life of participants in the economy. Over the past decades the concept of relationship marketing has become well-...
Article
A nemzetközi marketing a marketingtudomány dinamikusan változó része. Rekettye professzor cikkben összegezte gondolatait e tudományterület fejlődéséről és fontosságáról. Cikke egyértelműen fogalmaz, ám néhány fontos kérdés tárgyalására nem kerített sort. E reagáló cikkben a szerző a nemzetközi marketing és a világgazdaság, a demográfiai változások...
Article
Full-text available
In international and especially in Hungarian marketing literature, a few pieces of research deal with analysis of the relationship between the subjective quality of life and the services. The objective of this article is to explore, what the role of the perceived value of cultural activities play in the evaluation of the young people’ quality of li...
Article
Beszállító, gyártó és vevő vállalatok alkotnak egy ellátási láncot. Optimális esetben a vállalatok integrált rendszerben működnek, az együttműködés bizal mi alapon nyugszik, így a közös stratégiai döntések révén versenyképes lesz a lánc. Az ellátási láncban lehet egy kulcsfontosságú vállalat, amelyik domináns hatalmi pozícióval rendelkezik. A kutat...
Article
The main aim of this paper is to present social capital that encourages wine-makers participate in a network and to measure how soft factors such as trust, confidence and regional identity influence network formation. To achieve these goals 8 different wine regions in Hungary are examined. The analysis conducted allows concluding that there is a po...
Article
Full-text available
Health status in Hungary has been deteriorating since the mid-1960s, resulting that Hungary is behind the developed health cultures - mainly Western European - countries. Considering these facts, our scientific interest turned to the examination of health awareness, drinking and smoking habits, healthy lifestyles, state of health and environmental...
Article
Full-text available
Companies within the supply chain have to cope with power structures while cooperating with each other. They tend to look for solutions to ease dependency. According to the statistical tables the key company of a given supply chain has the goal to deepen cooperation between partner companies but in the same time keeps up its power position. The com...
Conference Paper
Full-text available
The purpose of this study is to examine Chinese Generation Xers’ attitude toward advertising and whether the ranking for ad likeability and dislikeability attributes are the same across Hong Kong and Shanghai. A telephone interview of 200 respondents in each city was conducted using a strategy of matched samples. The results show that the responden...
Conference Paper
The objective of this article is to explore how the cultural participation influences on the evaluation of the consumers’ quality of life. First, we study the concept of the quality of life comparing two approaches to the evaluation of the individual subjective well-being. We carried out a qualitative study six mini-focus group interviews were cond...
Article
Full-text available
Purpose The purpose of this paper is to examine two key dimensions of in‐store marketing, namely in‐store promotions and price markdowns. These seem to be the two most important aspects of in‐store marketing, though other dimensions such as retail personal service are also worthy of study. Design/methodology/approach A sample of 287 New Zealand cl...
Article
Purpose This paper aims to examine metropolitan Chinese Generation Xers' attitude toward advertising and to determine whether the ranking for ad likeability and dislikeability attributes are the same across Hong Kong and Shanghai. Design/methodology/approach A telephone interview of 200 respondents in each city was conducted using a strategy of ma...
Article
The aim of this paper is to examine the effects of the consumers' expertise the quality experience on the consumers' expectations in case of different type of service guarantees. This study was carried out in the postal clients in the west part of Hungary and was based on one questionnaire. The results showed that consumers' expertise was higher in...
Conference Paper
This study has sought to explain the determinants of what leads certain retailers and not others to adopt an integrated marketing communications (IMC) approach. A sample of 512 retailers in Australian capital cities were used to explore this question. Logit regression analysis has been used to identify the key determinants. The conclusion is that t...
Article
Full-text available
Very little is known about the promotion objectives of small firms. In particular, do differences in promotional campaigns warrant a different set of promotion objectives, and how effective were these objectives? Are there differences in the use of promotion objectives amongst retailers with different national background, but within the same retail...
Article
The aim of this paper is to extend the work of Goode and Moutinho by applying their model to a different country, namely Hungary, and then comparing the results. The hypothesised model links overall satisfaction to seven explanatory variables (namely expectations, perceived risk, confidence, recommendations to others, level of charges, frequency of...
Article
This paper highlights the role of social influence in consumer behaviour and reveals the relationships between susceptibility to reference group influence and other variables. The distinction between the three types of reference group influence - informational, utilitarian, and value-expressive - is also discussed. In the second part of my paper, I...
Article
Full-text available
This paper gives a short review on the nature of reference group influence and points out the specific features of young people's consumer behaviour. The social network of adolescents is changing: they are struggling for self-realization, thus try to become independent from their parents and turn towards their peers. Teenagers join groups that shar...
Article
The present study looks at firm strategic groups within the small clothing and shoe retail market and identifies pertinent characteristics of these strategic groups that act as determinants of promotional tool choice by retailers. 287 New Zealand, 161 Portuguese and 328 Hungarian retail stores are studied and the analysis includes an investigation...
Article
Full-text available
The perception of the corporate image may be investigated to the distinctiveness of the service given the great diversity of the service industries. The purpose of this research is to identify the factors used by public transport users in evaluating the image of their local transit providers. Based on the samples of one region of western part of Hu...

Network

Cited By

Projects

Projects (2)
Project
Exploring the factors influencing health behavior in Hungary. Examining the background variables of health awareness.
Project
To explore those megatrends which will have a determining effect on the global business environment