Kyuhyeon Joo

• Sejong University

The advent of self-driving technology marks a significant milestone in the evolution of modern transportation and logistics services. More importantly, self-driving food delivery services are expected to play a significant role in environmental protection by operating on batteries instead of the traditional gasoline. The current study examines the...

The COVID-19 pandemic not only accelerated the spread of contactless robot services but also revitalized the golf industry. These changes have expedited the adoption of robot caddies, making it necessary to conduct research on golfers’ acceptance of robot caddies. This study, thus, intended to investigate the importance of the extended unified theo...

The current study examined consumers’ sustainable behavior in the context of eco-friendly drone food delivery services. It thus focused on the cognitive triggers, normative factors, and affective triggers in forming pro-environmental intentions. This study more specifically developed a comprehensive framework that included cognitive triggers, which...

Purpose This study investigated the impacts of the technology acceptance model (TAM) determinants and image congruence on attitude and, in turn, behavioral intentions. In addition, the differences between the US and Korean consumers in terms of the predictors of attitude were assessed. Design/methodology/approach The data were collected via an onl...

This study was designed in order to understand the psychological benefits of an indoor smart farm restaurant, which is a restaurant that operates a smart farm inside the restaurant. The study more specifically proposes a conceptual framework that includes psychological benefits, attitudes, and future engagement. In addition, this study investigated...

Smart farm technology contributes to sustainable environmental protection, and so it is important to investigate consumer behavior in this regard. Therefore, this paper constructs a theoretical model focusing on the consumers of indoor smart farm restaurants. The theoretical framework integrates the theory of planned behavior and the perceived risk...

The experience economy of service robots in the restaurant industry was researched in the present study. The dimensions of the experience economy, which include esthetics, entertainment, education, and escapism, were assessed based on customer demographics. Additionally, this study explored how the four sub-dimensions of the experience economy affe...

Smart farms are eco-friendly and sustainable agriculture practices that also play a crucial role in the foodservice industry. This study investigated cognitive drivers, which included biospheric value, environmental concern, problem awareness, and ascription of responsibility, in order to form consumers’ behavioral intentions in the context of indo...

The senior tourist market is growing, because the number of elderly people is increasing in Korea. It is widely accepted that experience in travel is more important than any other factor. Thus, the aim of this study was to examine the importance of the experience economy and its impact on outcome variables with the moderating role of tour guiding s...

Drones operate on electric batteries and not on gasoline, so the eco-friendly role of drones has recently attracted a lot of attention. Thus, this study was designed in order to investigate differences in behavioral intentions, such as intention to use, word-of-mouth, and willingness to pay more, according to demographic characteristics and past ex...

The objective of this study is to identify the role of Chinese tourists’ shopping values in the formation of their outcome variables. This study more specifically proposes that two dimensions of shopping values, which include utilitarian and hedonic shopping values, positively affect brand prestige. In addition, it was hypothesized that brand prest...

This study examined travelers’ perceived value for a service robot at an airport. The study explored the differences in perceived value, which included utilitarian value and hedonic value, based on the travelers’ demographic characteristics. In addition, we investigated the effect of the two subcategories of perceived value on intentions to use an...

The movement toward smart farming, which has productivity and eco-friendly roles, is emerging in the foodservice industry in the form of indoor smart farm restaurants. The purpose of this study was to investigate the consumer decision-making processes in the context of indoor smart farm restaurants. The investigational framework was designed around...

This study examines the effect of the internal environmental locus of control, which includes green consumers, environmental activists, environmental advocates, and recyclers, in regard to the green image of edible insect restaurants. This study additionally investigates how the green image of edible insect restaurants affects the willingness to pa...

This study observed the relationship between psychological benefits and the theory of planned behavior (TPB) in the context of an eco-friendly TV home shopping broadcasts. The theoretical framework was enhanced even further by examining the moderating role of personal norm on proenvironmental attitudes in the TV home shopping context. An online sur...

This study was designed to understand the relationships among the experience economy, brand attitude, and brand loyalty based on the type of service providers, such as robot servers and human servers in the restaurant industry. The data were collected from 296 people who experienced robot servers and from 294 people who experienced human servers an...

Smart farms are environmentally friendly and future-oriented agriculture, and also they play an important role in the restaurant industry. Therefore, this study tried to examine the importance of psychological benefits of green in the context of ‘indoor smart farm restaurants.’ More specifically, this study examined how three sub-dimensions of psyc...

The purpose of this study is to present target consumers through market segmentation according to the growth of the independent coffee shop market. Accordingly, store types of independent coffee shops were classified, and market segmentation analysis was performed according to demographic characteristics and consumer generation. Independent coffee...

Robot services are attracting attention due to their efficiency and untact advantages, so current study focused on the SERVQUAL model for the commercialization of robot restaurants in the foodservice industry to examine SERVQUAL factors in the context of robotic restaurants services. More specifically, this study examined how the five sub-dimension...

Drone food delivery services (DFDS) are not only attracting attention due to the 4th Industrial Revolution, but also play a significant role in protecting the environment because the services are operated by batteries that can be charged with electricity. Therefore, this study tried to examine Internal Environmental Locus of Control (INELOC) in the...

Since edible insects are not only environmentally friendly, future-oriented resources, but also provide nutritional benefits, the edible insect industry was attracting attention worldwide. However, consumers are still reluctant to eat edible insects. Therefore, this study tried to examine perceived risk factors in the context of edible insect resta...

This study was designed to identify the effects of three sub-dimensions of quality attributes (i.e. sensory, diversity, and consistency) on prestige. In addition, it was proposed that prestige plays an important role in the formation of word-of-mouth intentions and revisit intentions. Lastly, this study hypothesized the moderating role of roastery...

Purpose: Understanding perceived risks in the context of drone food delivery services; In the 4th Industrial Revolution, drone food delivery services are attracting attention due to their great advantages. However, there was not much research on the services. Therefore, the purpose of this research was to verify the reliability and validity of perc...