Kwamena Nyarku

University of Cape Coast | UCC · Department of Marketing and Supply Chain Management

Point-of-purchase advertising is a common marketing promotional tool in influencing consumer purchase behaviour within the retail store environment. Point-of-purchase promotions are used by marketers in an attempt to gain consumers’ attention and influence their purchases in emerging markets. However, the efficacy of point-of-purchase materials in...

The study examined the effect of tax administration and tax incentives on the growth of small and medium enterprises in the Kumasi Metropolis of Ghana. Explanatory research design supported by the quantitative research approach was employed. Structured questionnaires were administered for the collection of the primary data from 115 SMEs operating i...

Purpose Integrating the social exchange and resource dependency theories, the study aims to comparatively examine the supplier relationship management (SRM) dimensions and organizational performance links of private and public hospitals in Ghana. Design/methodology/approach Comparative in nature; employing a quantitative approach; and using simple...

The study sought to examine the mediating outcome of supplier relationship management (SRM) on the CSR and marketing performance (MP) relationship. The study was descriptive, quantitative in nature with a questionnaire as its main data collection instrument. A purposive sampling approach was employed to select 317 owners/managers of the manufacturi...

Incremental innovation has been recognised as a key factor to SMEs’ survival and growth in today’s hyper-competitive business world. Notwithstanding this inspired recognition, analytical and empirical studies on SMEs’ incremental innovation practices are still measly in emerging economies. Drawing from the dynamic capabilities theory, the present s...

Purpose Using a multinational corporation (MNC), Nestlé Ghana Limited (NGL) that operates in a developing economy (Ghana) as a case study, this paper aims to examine the influence of customers’ CSR awareness level and their perception of NGL’s corporate social responsibility (CSR) motives on the firm’s non-financial performance (image and reputatio...

The study was conducted to assess the impact of service quality on customer loyalty for mobile money services among university students when the effect of customer satisfaction, gender and banking status are statistically controlled for. The study targeted first degree students who were offering different programs in University of Cape Coast, Ghana...

Entrepreneurship has been generally recognized as one of the most important dynamics leading to development. However, promoting entrepreneurship depends on an enabling business climate. The study sought to explore the effect of legal and regulatory frameworks on small and medium enterprises (SMEs) growth in Ghana. The study was quantitative and pri...

The paper seeks to examine customer’s perception about the state of public transport in Ghana; assess the extent to which customers are satisfied with Metro Mass Transport’s (MMT) public bus service delivery; and further establish the relationship (if any) among service quality, customer satisfaction, and customer loyalty. A quantitative approach,...

Drawing from the Importance-Performance Matrix Analysis (IPMA), this paper sought to examine service quality and customer satisfaction in the Ghanaian banking industry. A quantitative approach using questionnaires was adapted to survey 476 bank customers for the study. Data were analysed using structural equation model (SEM)-Partial Least Square (P...

The paper seeks to examine customer's perception about the state of public transport in Ghana; assess the extent to which customers are satisfied with Metro Mass Transport's (MMT) public bus service delivery; and further establish the relationship (if any) among service quality, customer satisfaction, and customer loyalty. A quantitative approach,...

5 Ghana's poultry sector has been experiencing a steep decline since the year 2000. Many, if not all, the commercial poultry farms that were established in the late 1960s and early 1970s have collapsed and/or are on the verge of collapsing. Parliament passed a law to increase taxes on the importation of frozen chicken but that law has never been im...

4 This research was conducted to uncover the motivational factors that cause individuals to invest in SMEs in the commercial water production and distribution sector in Ghana, as well as identify the challenges and prospects of the industry, and selecting Cape Coast Metropolis as the case study. Descriptive survey was adopted as the main research d...

4 This study sought to uncover technological innovations in banking emphasising user acceptability and payment problems in Ghana, and selected Zenith Bank Ghana Limited as the case study. Questionnaire was the main research instrument adopted, hence designing separate ones for bank officials and customers. Data from secondary sources were also used...

3 The use of telecom products over the years has gone up tremendously among consumers. This has led to intense competition among the telecom operators for customers. TV and Radio have been one of the competitive tools employed by these telecom operators to attract, inform and persuade customers. Using tertiary students in the Cape Coast Metropolis...

5 The research was carried out at Dormaa Ahenkro Municipality in the Brong Ahafo region of Ghana to assess the current challenges and prospects of the commercial poultry industry in Ghana. Descriptive survey was adopted as the research design and 87 questionnaires were self-administered to the managers and/or owners of the existing commercial poult...

The proliferation of telecommunication (telecom) operators in the country has led to intense competition within the industry. Most telecom operators use advertising as a major competitive tool to attract, inform and persuade customers to purchase their offerings. Using tertiary students in the Cape Coast Metropolis as the data source, this study pr...

Public Procurement Act 663 of 2003 has experienced a number of reviews and amendments since independence and have mostly been characterised by huge contractual payment arrears, corruption, delay in delivery of contracts, unsustainable foreign debts and excessive budget deficits. To address these and many other challenges, the Ghana Public Procureme...

Business logic for green marketing has been largely operational or technical; however, some executives see environmental opportunities as a major source of revenue growth. Levels of pollution are relatively low in developed countries, as a result of stringent regulations, the greening of most industries, and the relocation of most polluting activit...

In today's competitive business world and challenging economy, retaining a customer base is vital to the success of a business as the sole reason for any organisation to exist is to satisfy the current and potential buyers of its market offerings. What customers think and feel about a company and/or its offerings are key aspects of its success. The...

Conceptually, new technologies have affected individuals and organisations resulting to the rethinking of all the fundamental operating assumptions of many organisations and the roles in them. Organisations exist in a rapidly changing environment, necessitating responsive and often radical strategic capabilities. This strategic move has allowed org...

One of the problem areas in marketing of great practical and theoretical significance about which much remains to be learned is the nature of market response to a firm's marketing mix. Marketers are therefore concerned about the coordination between communications and their sales and the expenses thereof. This study sought to examine the relationsh...

1.0 INTRODUCTION SWOT analysis was developed to help companies define their strategies in the context of the ever emerging and competitive business environments. This decision-making tool owes its name to the fact that it examines the strengths and weaknesses within the firm, as well as the opportunities and threats of the external market. Accordin...

Abstract Conceptually, the scanning of the external environment and the company's internal capabilities influences strategic goals. Planners are expected to make strategic choices out of this scanning activity to ascertain which company goals are most feasible, promising and achievable. SWOT (acronym for Strengths, Weaknesses, Opportunities, and Th...