Kurt Munz

Kurt Munz
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Kurt verified their affiliation via an institutional email.
Verified
Kurt verified their affiliation via an institutional email.
  • PhD
  • Assistant Professor of Marketing at Bocconi University

Experimental approach to research in consumer judgment and decision making

About

3
Publications
533
Reads
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104
Citations
Current institution
Bocconi University
Current position
  • Assistant Professor of Marketing
Education
September 2014 - May 2020
New York University
Field of study
  • Marketing
September 2014 - May 2018
New York University
Field of study
  • Marketing
September 2012 - May 2014
New York University
Field of study
  • Psychology

Publications

Publications (3)
Article
Full-text available
Email field experiment varying whether potential donor has matching surname to in-need teacher and quantifying effectiveness of less-exact matches.
Article
Intentions are one of the most widely used constructs in consumer research. We review over 50 years of research that has helped us understand what intentions are, their antecedents and consequences, and how best to measure and use them as a proxy for or predictor of behavior. We define intentions and differentiate them from other closely relatedly...
Article
Full-text available
Recently, gender-ambiguous (nonbinary) voices have been added to voice assistants to combat gender stereotypes and foster inclusion. However, if people react negatively to such voices, these laudable efforts may be counterproductive. In five preregistered studies ( N = 3,684 adult participants) we found that people do react negatively, rating produ...

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