Kurt Munz

Kurt Munz
Università commerciale Luigi Bocconi | Bocconi · Department of Marketing

Experimental approach to research in consumer judgment and decision making. https://www.kurtmunz.com/

About

5
Publications
160
Reads
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37
Citations
Education
September 2014 - May 2020
New York University
Field of study
  • Marketing
September 2014 - May 2018
New York University
Field of study
  • Marketing
September 2012 - May 2014
New York University
Field of study
  • Psychology

Publications

Publications (5)
Article
Email field experiment varying whether potential donor has matching surname to in-need teacher and quantifying effectiveness of less-exact matches.
Preprint
Full-text available
Voice assistants often present choices where consumers listen to product options. But do consumers process information differently when listening compared to reading? Bridging theories on evaluability and memory, six experiments, including one conducted in consumers’ homes on Alexa voice speakers, demonstrate that consumers listening to speech util...
Article
Intentions are one of the most widely used constructs in consumer research. We review over 50 years of research that has helped us understand what intentions are, their antecedents and consequences, and how best to measure and use them as a proxy for or predictor of behavior. We define intentions and differentiate them from other closely relatedly...

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