Kurt Munz

Università commerciale Luigi Bocconi | Bocconi · Department of Marketing

Email field experiment varying whether potential donor has matching surname to in-need teacher and quantifying effectiveness of less-exact matches.

Voice assistants often present choices where consumers listen to product options. But do consumers process information differently when listening compared to reading? Bridging theories on evaluability and memory, six experiments, including one conducted in consumers’ homes on Alexa voice speakers, demonstrate that consumers listening to speech util...

Intentions are one of the most widely used constructs in consumer research. We review over 50 years of research that has helped us understand what intentions are, their antecedents and consequences, and how best to measure and use them as a proxy for or predictor of behavior. We define intentions and differentiate them from other closely relatedly...