Kurt Munz- PhD
- Assistant Professor of Marketing at Bocconi University
Kurt Munz
- PhD
- Assistant Professor of Marketing at Bocconi University
Experimental approach to research in consumer judgment and decision making
About
3
Publications
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Introduction
Current institution
Education
September 2014 - May 2020
September 2014 - May 2018
September 2012 - May 2014
Publications
Publications (3)
Email field experiment varying whether potential donor has matching surname to in-need teacher and quantifying effectiveness of less-exact matches.
Intentions are one of the most widely used constructs in consumer research. We review over 50 years of research that has helped us understand what intentions are, their antecedents and consequences, and how best to measure and use them as a proxy for or predictor of behavior. We define intentions and differentiate them from other closely relatedly...
Recently, gender-ambiguous (nonbinary) voices have been added to voice assistants to combat gender stereotypes and foster inclusion. However, if people react negatively to such voices, these laudable efforts may be counterproductive. In five preregistered studies ( N = 3,684 adult participants) we found that people do react negatively, rating produ...
