Kumru UyarErciyes Üniversitesi · marketing
Kumru Uyar
About
43
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44
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Citations since 2017
Introduction
Publications
Publications (43)
In this research, we investigated the users’ feedback to understand the requirements of Turkish users of a digital well-being system which maximizes users’ happiness. We focus on the software features that persuade digital well-being system users to increase their happiness. Fifteen digital addicted university students participated to the surveys a...
Bu araştırmanın amacı tüketicilerin olumlu ve olumsuz duygu durumlarının online perakende terapi üzerindeki etkisini incelemektir. Araştırma verileri online alışveriş yapan tüketicilerden, 7-21 Nisan 2021 tarihleri arasında toplanmıştır. Çalışmada 466 kullanılabilir veri elde edilmiştir. Çalışmada olumlu duyguların online perakende terapi üzerinde...
Z Duyusal uyarım hem etrafımızdaki dünyayı nasıl algıladığımızı hem de ona nasıl tepki verdiğimizi şekillendiren temel unsurdur. Günümüz şiddetli rekabet ortamında, duyusal pazarlama konusu rekabet avantajı kazanmak için etkili bir strateji olarak dikkatleri çekmektedir. Bu çalışmada beş duyu organının tüketicilerin satın alma kararları üzerindeki...
Entrepreneurship provides an important solution to the unemployment problem. This is also very important in economic growth. It has financial, psychological and social risks while taking the situation into consideration. In addition, women’s participation in the work force has a vital importance in Turkey’s national income. Nearly 8.5% of women are...
Günümüzde küreselleşme ve artan rekabet ortamı ile özellikle uluslararası pazarlarda faaliyette bulunan işletmelerin tüketiciyi çok daha iyi anlaması gerekmektedir. Tüketici düşmanlığı, tüketicilerin belirli bir ülkenin ürün ya da markalarına ilişkin geliştirdiği yoğun olumsuz duygulardır. Dindarlık ise; kişinin mensup olduğu bir dine ve dinin gere...
BACKGROUND
Measuring online Turkish happiness requires a Turkish happiness dictionary which could reflect norms and social values more culturally and linguistically instead of using a translation-oriented method. Analyzing data without neglecting cultural characteristics will not be reliable. Turkish translation of an English word in the Affective...
z Bilişim teknolojilerinin gelişmesiyle iletişim yepyeni bir boyut kazanmıştır. Sosyal ağ tabanlı uygula-malar yaşamımızın her alanında kullanılmaktadır. Bu etki tüketici davranışlarında da görülmektedir. Bu araştırmanın amacı, sosyal medyaya maruz kalma ve cinsiyete göre tüketici sosyalleşme aracılarının (aile, akran, marka, sosyal medya) farklılı...
İKSAD 3. Uluslararası Sosyal Bilimler Kongresi
The primary objective of this study is to define the concept of the therapy study which is new in Turkish literature. Another aim of the study is to reveal whether or not retail therapy differs in personality characteristics. In the Turkish literature, no studies on retail therapy have been found. The personality traits of the study were determined...
İşletmeler, kurumsal performanslarını geliştirmek ve şirketlerini dönüştürmek için sosyal
medya teknolojilerine gittikçe daha fazla önem vermektedirler. Bu çalışma, sosyal medya
takipçi sayıları ve marka değeri arasındaki ilişkiyi incelemektedir. Günümüzde önemi ve
pazarlamaya olan katkısı yadsınamaz olan sosyal medya pazarlaması ile ilgili çok say...
ABSTRACT
Purpose- This research examines the relationship between innovativeness, market mavens, and opinion leadership. The issue has been
reevaluated in this study because of conflicting results between innovation and demographic variables in the past literature.
Methodology- The data was obtained from a survey of a convenience sample of 283 cons...
The constant growth in the numbers of Social Media users is a reality of the past few years. Companies, governments and researchers focus on extracting useful data from Social Media. One of the most important things we can extract from the messages transmitted from one user to another is the sentiment—positive, negative or neutral—regarding the sub...
The subject of this study is brand love, which is studied in a very limited number of studies. The long-term sustainability of the emotional bond that the consumer has established with the business makes the concept of brand love very important for both consumers and manufacturers today. A brand loved by consumers can gain a great deal of strength...
Social media is one of the places where brands can communicate with their customers and potential customers easily and fast. Although there are lots of advantages to using social media including low cost, being able to measure customers’ feelings, having fast and easy access to consumers, etc., it is very important for a firm not to make any mistak...
In today's competitive environment the key element is the differentiation of business which will lead to success. Especially in international markets where there's much more intense competition, it is more important for businesses to enter with innovations that make a difference to their consumers. Innovation is also important for competitive expor...
Gartner Inc. 1 forecasts that 8.4 billion connected things will be in use worldwide in 2017, up 31 % from 2016, and this will reach 20.4 billion by 2020. Such an important and effective growth indicates that systems must be more responsive to users' feedback on social networks. Unmanned technology will always remain incomplete for future studies. T...
Customers and products are the main assets for every business. Companies make their best to satisfy customers because of coming back to their companies. After sales service related to different steps that make customers are satisfied with the company service and products. After sales service covers different many activities to investigate whether t...
ABSTRACT After sale service is one of the most important aspects of any business. In telecommunication companies come face to face with many failures about services that they offer to customer and they must deal with these failures. Troubleshooting management system is acting very crucial role in after sales service for customer satisfaction, reten...
The current paper intends to develop this topic and to present a computer model consisting only of open source products aimed to the computerization of accounting in micro, small and medium enterprises. This work is highlighted by the fact that open-source products can be the ideal solution for SMEs, in providing accounting services at costs close...
Firms need to collect and analyze marketing data in order to have a competitive advantage in the sector. The aim of this research is to extract knowledge from an international firm's marketing channel to improve the efficiency of the marketing system. The Cross Industry Standard Process for Data Mining (CRISP-DM) is used to analyze the survey data....
zet: Etnosentrizm tüketicilerin satınalma davranışlarında ve ürünlerin değerlendirmesinde etki-lidir. Etnosentrizm ile ilgili çok sayıda çalışma yapılmasına rağmen, marka isminin yerli ya da yabancı olmasının etkisi kısmen göz ardı edilmiştir. Ürünlerin marka isminin yerel dilde veya yabancı dilde olması etnosentrizm seviyesi yüksek olan tüketicile...
Teenagers have an important position in their family with respect to be both an influencer and decider on purchasing decisions. Therefore, it is very important to determine the role of teenager in the purchasing decisions of the family. The influence of teenager on family purchase decision process differ according to the different stage of the deci...
Ethnocentrism affects consumers' behavior and product evaluation. Having the brand names of products in a native or foreign language gives ethnocentric consumers a clue as the wheather products are domestic or foreign. The aim of this study is to investigate consumer assessments towards local brand name products under the influence of ethnocentrism...
The aim of this study is to determine the problems encountered by the exporting firms which are important for the economic purposes. In this respect, more specifically, this study investigates the problems encountered by the xporting firms operating in the city of Kayseri in Turkey, and also their perceptions related to this issue. The aim is lso r...
Projects
Projects (4)
InTraders, which started its publication period in 2018, offers open access and free service. The journal is a publication type of the InTraders Academic Platform, which started its processes with trademark registration in 2017. Platform; It publishes in congress, journal, and book section types. The journal accepts original studies on economics, business administration, tourism, international relations, law, finance, public administration, labour economics, and industrial relations, especially international trade. Authors are required to upload plagiarism reports and copyright transfer forms to the system along with their work. The work uploaded to the system must be prepared in accordance with the journal writing rules. The uploads made outside the spelling rules will be returned at the pre-check stage. Obtaining necessary permissions from ethics committees or commissions for studies that require ethics committee permission (works that require a survey or scale application, contain interviews and observations, documents, pictures, questionnaires, etc., developed by others and require permission to use), specifying these in the study content or must be submitted in addition. In the absence of these permissions, the publication is returned to the author at the preliminary examination stage. InTraders runs all its processes through Dergipark. Broadcast range: July-December Manuscript language: mandatory language: English-optional language: Turkish
THE SCIENTIFIC AND TECHNOLOGICAL RESEARCH COUNCIL OF TURKEY (TUBITAK) 1003 PROJECT, Primary Subjects R&D Funding Program, "1003-BIT-DATA-2016-1 INNOVATIVE INFORMATION EXPLORATION METHODS" Call.
The classical data mining approach won’t be enough to solve the emotion mining problem. We have to use a socio-technical emotional mining system. The main of the study is to generate a socio-technical system which measures happiness from Turkish online data to minimize the time and the power of the designers&users.
