Kumari Neelam

MAHATMA GANDHI KASHI VIDYAPITH VARANASI · Department of Commerce

Purpose: The purpose of this chapter is to identify the factors which in�fluences consumers attitude towards CSR advertising campaigns in hotel industry and determine their relative strengths. Methodology/study design/approach: EFA and multiple regression methods are used to identify the factors and examine the relationship on a sample of 290 from...

Blockchain technology has become a hot topic of interest and has gained considerable attention in a range of research fields, including the tourism industry. It has completely transformed the way tourists experience things, but there is still ongoing research on its impact in the field of tourism. This study aims to identify the facilitators that h...

In recent years, social media marketing has increasingly championed local cuisines by featuring diverse culinary traditions. The study examines the impact of various social media components on branding and consumer engagement with regional food cuisines. Metrics like regional food cuisine search interest, media in the form of images, videos, articl...

Over the past few years, there has been an apparent surge in the application of corporate social responsibility (CSR) advertising by companies to convey their dedication to social and environmental causes. However, this trend has also sparked increasing doubt among consumers about the credibility and impact of CSR advertisements. This study see...

This research critically explores the correlation within the gas emissions, "foreign direct investment (FDI)" inflows, and economic growth in India. In order to achieve this, the study adopts the "Auto Regressive Distributed Lag (ARDL)" bound testing approach and Granger Causality test using time series data from 1990 to 2019. The observed outcomes...

Not just in India, but around the world, unemployment is a serious problem. It is one of the main barriers to the development of our country. When talented and skilled people cannot find a suitable job for themselves for various reasons, this is referred to as being unemployed. The employment rate's effect on the growth of the economy as a whole is...