Kuldeep Chand Rojhe

• Doctor of Philosophy
• Dean Academics (CDOE) at Chitkara University

In today's fast-paced digital world, marketers face an ever-growing challenge: effectively navigating the vast and complex data landscape while ensuring ethical practices. The explosion of digital information has created new opportunities for targeted marketing. Still, it has also raised concerns about privacy, security, and the responsible use of...

Marketing on digital platforms requires critical thinking on data management systems, machine learning methods, and attributes like customer trust, societal ethics, and managing consumer feedback with the utmost utilization of technology in different ways. The pursuit for a unified source of information is fundamental for marketers in digital marke...

The present study aims to identify the demographic variables that influence rural customers’ decision-making rules in the process of purchasing fast-moving consumer goods (FMCGs) products. Five FMCG personal care products are taken into consideration for the study. A multistage proportionate sampling procedure was adopted and 550 respondents were s...

Abstract Self-employment (SE) is turning into a development agenda sequent to the demographic and economic changes that are yielding largestatewithin the developing world primarily geographic area (SSA). Varied factors were seen as determinative the successes of SE. This paper is meantto look atthe various success factors of SE in SSA and also the...

Consumer behaviour and its extensive knowledge has been a backbone of the marketing strategy of every firm, a comprehensive and inclusive study of all its aspects become authoritative for the success of an organisation. The main purpose of this paper is to identify rural shopper’s behavior in Himachal Pradesh, India. Quantitative approach was appli...

Family business structure is one among the traditional and most predominant system of business activity. The family-owned business operations have started with very small-scale organisations and it establishes as a giant in the market. It has very significant resistance and also emerged as corporates at national and global level. In the initial sta...

Consumer behaviour is a sense of how folks make decisions to spend their accessible means like time, money, effort on consumption of diverse merchandises and amenities. Fast moving consumer goods industry is in spotlight as it is growing with rapid swiftness over last decade peculiarly in rural domain. The ambition of the study is to find relation...

There are three stakeholders in MBA (Government, employer, employee). Government supports the Maternity Leave firmly and asks all the country's employers to follow the maternity leave concept, i.e., for specific periods before and after childbirth; the employers must provide Maternity and certain other benefits. It is the job of employers to mak...

The study of attitudes formation and attitude change are two defining features at the core of social psychology. An attitude is a set of beliefs that people hold in relation to an attitude object, where an attitude object is a person, a product, or a social group. Since attitudes have been a strong influence on human behavior, social psychologists...

The continuous improvement of small and medium enterprises is the prime requirement for all industries to sustain and grow in the competitive international market. A systemized organized industry improves the quality, safety, and morale of the employees. In the present scenario, most industries are using CNC or DNC machines for high production; but...

The economy of any nation depends upon small-medium enterprises (SMEs), which are the largest contributor to the manufacturing business. Unfortunately, most of the SMEs are running sick because of operational inefficiencies, poor management, unskilled labor, over inventory, high rejection rate, or impaired machine parts. Value Stream Mapping (VSM)...

Quality by design (QbD) is a new-fangled and reliable means that has form an indispensable part in pharmaceutical quality obtaining approach. It is a systematic, practical and risk-based approach in pharmaceutical development. Regulatory authorities worldwide also approve the adaptation and execution of Quality by design approach in pharmaceutical...

In the last years, consumer behaviour and their decision-making process has advanced and has become an important topic in the marketing society. This paper presents an extensive review on the influencing factors on consumers behavior and their buying decision-making process in marketing. The marketing starts and finish with the consumer hence, cons...

The present study focuses on customer complaints in online shopping to identify two broad aspects i.e. areas of service failure and specific complaints made by customers. Main objectives were to determine problem areas in online shopping and subsequent complaints of customers. The study was based on 125 cases of customer complaints against five maj...

This research paper studies the factors that influence the customers' attitudes towards counterfeit products of genuine brands and on the basis of Theory of Reasoned Action (TRA) it also examines the purchase intention of customers' towards counterfeit products. Data were gathered by using a structured questionnaire from 300 respondents on the basi...

Poster presents developing sustainable tourism model for Himachal Pradesh with an aim to leverage the core competences of the state and by learning from best practices in the world.

Purpose-The aim of this study is to understand attitude and buying behavior of the customers towards counterfeit products. Method-Out of 200 respondents a total of 193 participants completed the questionnaire which was comprised of three sections. Section 1 composed of 14 questions and section 2 contained 5 questions related to attitude and buying...

The aim of the present research paper is to know about the general attitude and buying behavior of the customers towards counterfeit products in Solan city of Himachal Pradesh. The study aims to study the influence of demographic variables on customers’ attitude and buying behavior towards counterfeit goods. The study considers indicators like gend...

Banks play a very important role in the economic development of the country and banking system can called as the backbone of the economy. Inspite of banks efforts towards financial inclusion, rural customers are not aware about the various services offered by banks and even they don’t have the technological knowledge of the banking system. This p...

The Study was conducted in Solan town of Himachal Pradesh with an aim of understanding the buying potential of town’s population. The major focus areas of the study pertained to understanding of consumer behavior with special reference to buying patterns, attitude towards present market & attitude towards Malls along with willingness to use Mall se...

Banking plays a crucial role in the society and is entrusted with key role of managing the precious resource i.e. money. Being the custodian of the economic resource banking is expected to strictly follow the due diligence in everything it does, right from managing people’s money, maintaining integrity of its human resources, providing seamless ope...

The study entitled, “A study of customer complaint behaviour with special reference to banks,” is a need based study to understand the dynamics of consumer reaction to a product or a service failure in banks and the consequent impact on customer behaviour. The study thus aimed to penetrate into the area of customer behaviour with a special focus on...

The present article discusses the role of the teacher in education and the relationship between the quality in education and teacher development. The various domains viz a viz the essential skills, use of technology, mentorship, adaptability, art of teaching and flexibility have been taken into consideration to identify the key areas of teacher dev...

The present paper endeavors to study the women entrepreneurs. The main aim of the paper is to find out the problems and challenges faced by the women entrepreneur. Women entrepreneurs were questioned about the problems faced while starting up an enterprise and problems they face in the day-to-day running of their businesses. More general questions...

Human beings are social beings and this social behaviour is crucial for all the outcomes they achieve in organizations. Formations of groups & sub groups are always a natural phenomenon but more important than mere formation of groups & teams is their performance. Moreover this performance is proportional to the ability of those who lead these grou...